In celebration of International Women's Day, Marcia Kemp's NANNACAY sealed a partnership with Beulah London, one of the first social impact fashion brands debuted in the UK.
Together they created a limited edition handbag, entitled Flora, which is part of the summer 2020 collection: a wicker handbag with a braided handle in natural silk, woven by hand by a single Brazilian artisan, making it unique, as one piece is never the same as the other.
Through the synergy of related values, the BEULAH X NANNACAY handbag supports the preservation of traditional Brazilian handicrafts made in several communities. For every bag sold, 10% of all profits will be donated to Beulah's Impact Partners, which support vulnerable and trafficked women in Bangladesh, Nepal and India, through the Beulah Trust.
These funds are invested in additional training and development for these women, allowing the brand to sustain and increase employment opportunities for more women. Creating a sustainable, commercial and creative vehicle that proves luxury fashion can be used as a force for the good of all.
French-Brazilian sustainable tennis brand Veja opens its first flagship store in New York. It will be the brand first time in a United States location, and it will open its doors just three months after the opening of the Paris flagship store.
The store is located at 205 Mulberry Street, where it was previously the home of Creatures of Comfort, one of the best concept stores in New York. The store will not only offer every style and color of the famous Veja sneakers, but will also be a space to host lectures, talks and to work as a rendez-vous point.
“The chosen location on Mulberry Street has the same feeling of the Parisian neighborhoods that we consider to be our home. In this store we go beyond retail to launch projects, we believe in helping people to connect with cool and meaningful initiatives “, says François-Ghislain Morillion , Veja co-founder.
Sébastien Kopp and Morillion felt in love with NoLita over 10 years ago, while exploring New York City with friends. At the invitation of their friend JR, in their studio in NY, they developed Veja in this location and learned to love the neighborhood.
Their team worked to create a simple, minimal and refined space without any waste. They collaborated with NY architect Paul Van Der Grient, from WXY Studio.
Leaving the space in a raw aesthetic is the way we have always seen it. Most brands change everything when settling into a new store. It is heartbreaking to see all the building materials and previous furniture that are thrown away. We think the opposite: the store of the future will be very simple. We like to feel the place history. To us, a wooden floor tells a story, not to mention that it is much more environmentally friendly to try to keep everything that is in good condition,” says Sébastien Kopp, Veja co-founder.
In addition to the reclaimed building materials, the store’s electricity is wind powered and 100% renewable.
Some exclusive design elements in the space include neon pieces created by Brazilian fine artist Kleber Matheus. A video display to the left of the store shares the brand’s history and mission in order to show the entire process of making a shoe – from innovative materials to fair wages that are the core of Veja’s DNA.
In addition to retail, the store will house monthly panels, discussions and actions focusing on transparency, climate initiatives and sustainability. The program will start in April.
Entre os dias 18 e 21 de janeiro, as marcas Cecília Prado e DOTZ, do Fashion Label Brasil; Rio de Sol, do Texbrasil; Petite Jolie, da Brazilian Footweer, marcaram presença na Who’s Next em Paris.
A ação contou com apoio dos programas de internacionalização da Abest (Associação Brasileira de Estilistas), da Abit (Associação Brasileira da Indústria Têxtil e de Confecção) e da Abicalçados (Associação Brasileira das Indústrias de Calçados), em parceria com a Apex-Brasil (Agência Brasileira de Promoção de Exportações e Investimentos).
O grupo realizou negócios no valor total de US$ 129 mil entre as vendas concretizadas durante o evento e as expectativas para os próximos 12 meses é de US$ 227 mil.
Nossa missão é ser porta-voz global do Design de Moda Brasileira, utilizando sua diversidade criativa como elemento de integração, geração de valor e tradução da transformação cultural da sociedade.
CONTACT
Av. Paulista, 1842 – North Tower – Sala 155
São Paulo/SP – CEP 01310-945
WhatsApp +55 11 97562-5798
claudia@abest.com.br
www.abest.com.br
