UMA X debuts drop with sweatshirts and sustainable T-shirts

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UMA, a fashion brand recognized in the Brazilian market for over 20 years, debuted UMA X in 2020: a sustainable line with a commitment to creating collaborations that, in addition to refined design, bring meaning, transparency, responsibility and relevance to clothing.

The collection, signed by designer Raquel Davidowicz, promotes all-gender pieces created for the younger audience, translating comfort, sustainability and conscious style, with recycling and upcycling processes.

Following the commitment of sustainable production with innovation, UMA X clothing and accessories line has just debuted a new drop of recycled sweatshirts and upcycle knitwear.

Genderless, recycle sweatshirts appear in mixed tones and graphite, made from the reuse of textile waste and minimal use of water and CO2 emissions, and with low environmental impact dyeing.

Also, the t-shirts were created from the reuse of 100% cotton fabric from UMA stock, dyed manually by the brand team from the upcycling process – thus giving life to something new from existing materials, which would normally be discarded.

Isolda Unisex Upcycled Collection

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“To create from leftovers excites me, and gives me purpose. I feel that, as a brand, we have this responsibility. We were keeping a very rich textile archive, and being able to take time to dive into other collections and stories to give them a new meaning is fascinating and something very powerful ”, says Juliana Affonso Ferreira, Isolda’s creative director, about the new Unisex Upcycled collection.

After the Isolda Upcycled line in 2020, the brand’s current creative stage is inspired and motivated by reusing and transforming its entire textile waste archive into new pieces. And for 2021 the focus is on genderless styles, with pajamas inspired by Indian vintage ones, shirts, shorts and kimonos manufactured using linens, cottons and silks- from past collections dead stock- in upcycling process.

In addition to the upcycling of flat and printed fabrics, the brand reuses samples of embroideries, patches and appliqués to create one of a kind pieces with unique details.

Another commitment to sustainability in 2020 was to manufacture on demand, with a limited stock created with leftover fabrics, without replacements. The production time for each piece can take around two or three business days from the day of purchase.

The lifestyle and current moment reflected and guided the creation of the collection and the photographic campaign, clicked on Juliana’s place in São Paulo and on her friends and neighbors- architects Luiza Hueb and José Miguel Ferreira from Hueb Ferreira architects- apartment. In a minimalist and cozy location, the fresh all over prints by André Ligeiro, beauty by DryClub at Home, styling by Juliana Sans, and models Erikah Cardoso and Zeh Moreira, the new collection was debuted on Friday, February 26th, 2021 and it is available exclusively on the Isolda website.

Catarina Mina and the internationalization project

Sustainable handmade crochet brand Catarina Mina, which conveys the purpose of fashion focused on those who manufacture it and it’s sustained in a collaborative future – valuing people who think, create and sew the web and history of the Ceará (state located in the northeastern part of the country, on the Atlantic coast) brand – starts off its internationalization project.

In February the brand created a global Instagram account, and the expectation is to open an e-commerce store with a direct distribution point in Miami, facilitating the brand’s international export logistics and actions.

Ostra introduces the Croma Collection

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The contemporary brand Ostra introduces its new Croma collection, inspired by the colors of the sun in the sky that emerge from the fraction of the sun’s rays filtered through the atmosphere, the chromatic and majestic presentation of the star-sun from dawn to dusk.

The collection symbolizes the energy that vibrates loudly, encourages and drives you to live the moment. “In 2020 I sometimes saw the sun rise and I began to better observe the light from the sky that dyed the entire horizon. That fascinated me … what a spectacle God gives us every day. That’s why I became interested in the physical theory of mutation of those colors and then CROMA appeared ”.

The Miragem (mirage) all over print is based on the optical effect that happens in the hottest hours, produced by the reflection of sunlight. The Aurora print represents the moment when the sun appears on the horizon and brings the daylight. And finally, the Eclipse pattern represents the sky below the horizon, granting its place to the moon.

Elements Collection by Sabine Arias

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The authorial and contemporary fashion brand Sabine Arias debuts the Elements collection, inspired by nature and its attributes.

The styles embody the context of the pandemic and convey the magic of the elements of nature: earth, water, fire and air.

The water element inspired the fluid fabrics movement, the earth is translated into the resin stones of some pieces, and air and fire represent the strong and vibrant color palette.

The collection symbolizes versatility for the modern and timeless woman in 100% cotton fabrics with a satin touch, embroidered fabrics and resin materials, connecting the fluidity and transition of nature with a romantic spirit.

Camila Vieira debuts her third collection signed by Paula Feijó

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Timeless jewelry brand Camila Vieira- with creations inspired by people’s behavior- debuted its first signed collab in 2019 with digital communicator and influencer Fhits (a Brazilian digital influencers collective) Paula Feijó. In 2020, her lifestyle reflected and guided the partnership flow, now with a new look to create the collab Despertar (to awaken), which reflects and translates the current moment and reality. “To awaken our purposes, look within ourselves and also into the future”.

The collection, with minimalist and contemporary design and developed by four hands, symbolizes the concept of timelessness using high quality raw materials, with 18k Gold plating chains and natural gemstones such as Green Quartz, Golden Rutilated Quartz, Sodalite, Pink Agate, Amethyst and Freshwater Pearls.

The third collab between Camila Vieira and Paula Feijó is divided into three moments: DESPERTAR (to awaken) Family, representing strength and union through the links of the chains. The SENTIR (to feel) family carries the energy and beauty of rough gemstones. And finally, the OLHAR (to glance at) family, which reflects the harmony with the future- with an emphasis on the metals organic design that frame the gemstones.

The natural gemstones and pearls used in the collection pieces include Amethyst, a protection, vitality and spiritual elevation gemstone; Golden Rutilated Quartz, a healing gemstone that illuminates the soul and is capable to blend energies; Green Quartz, a gemstone that improves health, increases energy, eliminates physical and mental tiredness, balances emotions and strengthens metabolism; Pink Agate, a gemstone that promotes acceptance stimulating self-confidence; Sodalite, a mental guidance, objectivity and purpose gemstone that stimulates courage and persistence; and the Freshwater Pearl with its healing and purifying properties representing femininity, creativity and purity.

“The theme Despertar could not be more perfect after the historic year that we live in. Now we are waking up to a new reality, a new beginning, a new era “,” That is why we always choose shapes and stones that have a high energetic power and that make sense with what we believe “, reveals Paula Feijó.

The collab with creative direction Fhits, is available at Camila Vieira’s physical store in Caxias do Sul (a city in Rio Grande do Sul state, Southern Brazil, situated in the state’s mountainous Serra Gaúcha region), with exclusive service sales from the businesswoman and designer. Despertar is also available in the Fashionroom in São Paulo city for all retailers in Brazil and in the brand’s e-commerce.

Andrea Bogosian debuts her winter 2021 collection

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Andrea Bogosian introduces her winter 2021 collection, created to express authenticity in these uncertain times, when searching for the essential has become essential.

The collection with all over prints and embroideries reflects the creative director’s essence and DNA with the season color palette combined of black, off white and navy blue, as well as washed tones of lilac, beige and stone contrast with the pink and ruby of the new pieces.

The winter 2021 collection carries traditional sweatshirts, knitwear and tricots in different styles, with an innovation of leather and lace appliqués. Twill and denim- with tie-dye and marbled style dyes- and diversity in shapes are the stars of the new line.

Tailored styles are visible with structured and innovative shapes in traditional fabrics, as shirts explore different shapes in cotton and silk mixed with lace, ruffle details and asymmetrical hemline, and the highlighted leather pieces have been updated with galaxy prints and pinstripes in addition to skirts and guipure (a type of bobbin lace) dresses with voluminous layers of tulle.

A novelty fabric, taffeta, renews gym tracksuits and the combinations in silk, aligned with lace applications, reaffirm the femininity of the brand. Another innovation is glossy and lizard finishes that result in a subtle shine, and accessories, twill shoes, satin fabrics and embroidery are part of the line with the already traditional leathers kinds and unusual patterns.

Wasabi, manifestation of the feminine and a pillar of sustainability now in Ipanema neighborhood

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Made by women, for women casual-elegant Wasabi fashion brand is an injection of energy to the active and dynamic personality of women in urban centers, and brings empowerment, creativity and female complicity.

The brand carries contemporary dresses, skirts and tailored pieces with smart and vibrant all over prints, spreading the power of the feminine and connecting people.

Recently featured by the biggest trend platform WGSN, Wasabi shows sustainability as a differential and a fundamental pillar of the brand as “it does good to wear”.

Since 2016, with the impact of the fashion industry on the environment, the brand has banned polyester from manufacturing, focusing on natural fibers: cotton, linen and silk. In addition, 80% of the viscose and acetates used are from reforestation wood, and almost all of them are purchased from suppliers with certificates, and 80% of the dyes and components used in the dyeing process are certified, biodegradable and water-soluble.

At each new collection Wasabi introduces a fine artist to work on prints and inspirations, with the idea of cultural appreciation in the creation of “artistic interventions”, in which case, clothing becomes the support of visual poetics. “Our culture is our heritage and we must celebrate it”.

Located in the Fashion Mall, Rio de Janeiro, the brand values local labor and economically strengthen its communities. The big news in 2021 is the opening of a new location in the Ipanema neighborhood for modern consumers looking for handcrafted pieces with design and natural fabrics as a way of expressing the feminine.

Prasi expands its reach to international market locations

Jewelry brand Prasi brings together classic jewelry techniques and the Brazilian cultural multiplicity native in the identity of the designers, Helena Sicupira and Mariana Prates.

The brand, inspired by the people who have pointed out the way to architecture and modern art in Brazil- creating timeless works- is expanding its reach.

Currently, Prasi sells through physical and virtual channels worldwide. In Brazil, the biggest seller point is online with its physical partner NK Store, in São Paulo.

Some international sales points include Brentwood Market on Goop, and Dover Street Market, in LA and London. As for its online partners, Goop, Threadstyling and Moda Operandi- that recently started a partnership after the brand’s attendance in a trunkshow.

In 2021, “we are very excited, as we will not only debut a new family on Mother’s Day, but we will also add new pieces throughout the year to families that are already iconic!”

Welcome AM Brazil, Abest new member

New member AM Brazil by Amanda Medrado creates handmade accessories with natural resources and sustainable raw materials, fomenting a creative context of art, regionalism and innovation.

The brand seeks inspiring projects, conveying emotion to all collections with the union of concepts, cultures and techniques.

Together with a group of artisans who work with carnauba (a native palm tree) straw in the interior of Ceará (state located in the northeastern of Brazil), the Paba project was born to create accessories with art, design and local raw material. Later on, the Paba Tremembé nucleus was created, uniting creators, new markets and the technique of the local artisan.

The project has the purpose of honoring manual labor value, generating productivity and income for women in small municipalities, and connecting the artisan’s technique to design, behavioral trends and consumption needs.

The brand, connected with innovation, the preservation of the environment and with the community expresses fun, creative and conscious design in the collections core, developing sophisticated products with elements and cultural identity.

Nossa missão é ser porta-voz global do Design de Moda Brasileira, utilizando sua diversidade criativa como elemento de integração, geração de valor e tradução da transformação cultural da sociedade.

CONTACT

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São Paulo/SP – CEP 01310-945

WhatsApp +55 11 97562-5798
claudia@abest.com.br
www.abest.com.br

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