K. STOCKLER UNE ARTE, NATUREZA E O FEMININO EM JOIAS EXUBERANTES
A marca nasce do encontro de duas designers brasileiras apaixonadas por arte, design e criações autorais.
Criada por Karina Stockler, especialista em Jewelry Design pelo Istituto Europeo di Design e Isa Amaro, formada pelo Gemological Institute of America, a K.Stockler traduz as múltiplas vivências e apurado refinamento estético das joalheiras em peças autorais e exuberantes.
A K. Stockler é a expressão material e pulsante da preciosidade da natureza em forma de jóias. Uma história que começa com o encontro da arte e do feminino na busca pela força de cada mulher. A fusão dos elementos, memórias e todo esse impulso criativo aparece em sua coleção de estréia, Savage Reborn.
COTERIE New York promotes physical events in September 19-21
“I think there’s a real sense of increased appreciation for many things we only now realize were so fundamental to our lives – both personally and professionally. Conducting business and involvement in our live events is no exception: from touching fabrics and spotting new talent, to making connections with new customers and dinners out with longstanding partners. With a general sense of renewed enthusiasm, these are the things our community is excited to get back to, and we’re so happy to provide these environments and facilitate this return.”
Courtney Bradarich, VP of Events Contemporary Women’s for COTERIE and PROJECT and Jordan Rudow
The fashion platform features 9 Fashion Label Brasil brands
The event provides exclusive access to unique products from emerging and established brands from across the globe, and daily “happenings” that highlight environmental stewardship and social empowerment. Sustainability, diversity and storytelling are hot topics at Coterie.
Showcasing a rich collection fosters new business connections for emerging and established brands with face-to-face access to an elite audience of fashion retail buyers, influencers, media outlets, and industry thought leaders from across the globe. Opening new accounts with target retailers, generating global demand, and sparking creative insights with refreshed show floor merchandising, exclusive networking experiences, and original onsite programming.
Retailers will also find an updated assortment of harmoniously merchandised apparel categories, such as Elevated Contemporary Collections, Vintage, Footwear, Accessories, and Beauty along with the return of destination – COTERIE’s swimwear and resortwear community and EDIT, COTERIE’s elevated and advanced international collections. Another new change for the New York show is the addition of “curations,” which will feature minority-owned and sustainable brands woven throughout the floor.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to grow within the global market. Over the past 20 years, it has helped around 1.600 brands to enter the path toward exporting, making USD9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2021/09/COTERIE-NY-1.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-09-24 12:48:492021-09-24 12:48:49Brazilian Brands at COTERIE New York
WHITE Milano is the reference tradeshow for international womenswear, at the core of Milano Fashion Week. The omnichannel platform, leader in international network and communication, connects niche brands and contemporary fashion to business. The place is full of projects with an accurate selection of cutting-edge brands, consolidated fashion houses, experimental designers and innovative start-ups.
A crossover of arts, design, culture and technology, where the new venues of fashion are explored and special installations are created by WHITE’s founder, Massimiliano Bizzi. Today, VISUAL and LAYOUT are amplified and enriched thanks to the Creative Direction of Beppe Angiolini, Ambassador and Creative Director for the physical trade show.
Fashion Label Brasil is the Fashion Internationalization Program of Added Value, created by the Brazilian Association of Fashion Designers in partnership with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency). Our proposition is to promote Brazilian brands and Brazilian fashion abroad, highlighting the country’s image as innovative and contemporary.
Beppe Angiolini, founder of SUGAR states: “The paradigm of post-pandemic stores is destined to change and evolve. A wish for newness has strongly emerged, retailers need to go back to research activities and find stronger and stronger identities carrying their own style. I am glad to be able to work with WHITE especially because it represents the reference platform for research and SMEs, as well as an important showcase where Made in Italy is supported.”
WHITE DESIGN: the revolutionary initiative that turns the spotlight on the theme of recycling, to dress salons with recycled fabrics and materials and natural dyes.
On top of this 360-degree vision is WSM White Sustainable Milan, an internationally recognized event that is part of WHITE’s integrated communication project to raise consumer awareness of the high environmental and individual impact caused by the massive production of low-cost chains.
The companies exhibiting at WHITE respect the main criteria established by the UN, a reference point for a scrupulous selection of names that represent the canons of the fashion system and new generation fashion trends.
MRE and Secom Milan
The Ministry of Foreign Affairs (MRE) financed the participation of nine brands supported by the Consulate of Brazil in Milan – Secom Milan: Akra Collection, Catarina Mina, Haight, Room, Lily Franco, Água de Coco, Andrea Miller, Serpentina, and The Paradise.
In 2019, Secom Milan and the Ministry of Foreign Affairs (MRE) created the Brazil Summer Fashion Project to promote the internationalization of Brazilian fashion brands at fairs and events in the northern Italian region.
The Trade Promotion Sector of the Consulate of Brazil in Milan – Secom Milan supports Brazilian companies, business associations and institutions to strengthen the economic, commercial, and business relationship between Brazil and northern Italy.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2021/09/white-milano.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-09-24 12:38:192021-09-24 12:38:19WHITE Milano presents a physical trade show
A LuHome, boutique de couro nacional, focada no design de produtos de home Decor, do Grupo MCM, fundado por Tita Mallmann, apresenta nova direção criativa de Luiza Mallmann, fundadora e diretora criativa da associada Abest, Ryzí.
Luiza Mallmann, nova diretora criativa da LuHome | Créditos Imagens: Fran Parente
Novo layout LuHome | Créditos Imagens: Fran Parente
Novo layout LuHome | Créditos Imagens: Fran Parente
A proposta valoriza o produto e promove uma experiência mais interativa e sensorial com a reinauguração da loja e novos layout e rebranding.
O novo showroom traz as recentes coleções assinadas por Luiza Mallmann. Entre elas, a linha Office Material, kits com produtos para escritório revestidos em couro natural de diversas cores; a coleção Chess, oito modelos de almofadas em camurça, inspiradas em um tabuleiro de xadrez; e a linha Co Creation assinada em parceria com sua mãe, Tita Mallmann.
“Com a atualização do layout do showroom estamos relançando também a identidade da marca, queremos que as peças saltem aos olhos em uma visão clara do que é a LuHome que transita bem em qualquer ambiente com seus produtos por ela ter um design que traz o conforto para a casa”, afirma Luiza.
Novo layout LuHome | Créditos Imagens: Fran Parente
Novo layout LuHome | Créditos Imagens: Fran Parente
Novo layout LuHome | Créditos Imagens: Fran Parente
https://abest.com.br/wp-content/uploads/2021/09/LuHome_01.jpg1200800abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-09-16 14:05:432021-09-16 14:05:43LuHome apresenta Luiza Mallmann como sua nova diretora criativa
International fairs presented fashion brands simultaneously, at Porte de Versailles
Riviera and Who’s Next, international fashion fairs, presented simultaneously, on September 3rd to 6th, in Paris, Porte de Versailles, the new collections of fashion, accessories, beauty and lifestyle brands for buyers from all over the world.
“45.000 visitors expected at each edition at the Porte de Versailles, of which 70% are retail, multi-brand, department store and e-commerce buyers.”
Who’s Next takes place 2 times a year, in January and September, for 4 days. Since 2019, Who’s Next has been welcoming IMPACT: the event dedicated to sustainable brands and solutions. And from September 2020, Who’s Next will also welcome Traffic: the event dedicated to innovative business development solutions for fashion brands and retailers.
https://abest.com.br/wp-content/uploads/2021/09/LENNY.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-09-10 13:00:512021-09-10 13:00:51Riviera and Who's Next took place in Paris from September 3rd to 6th
The In Company course “Sistemática de Exportação” (Export Systematics) is organized by ABEST and promoted by the Fashion Label Brasil Program in partnership with Apex-Brasil. Ana Maria Matta Walcher, the course teacher, who is a commercial and operational specialist in export and import, presented the article “Understanding the Benefit of Drawback”.
Understanding the Benefit of Drawback
Drawback is an incentive that relieves taxes levied on imports and purchases in the domestic market. This benefit is only valid for the industrialization, transformation, assembly, reconditioning or renovation of a product. Therefore, if you do not work with these variations, you cannot obtain the exemption.
Under the Drawback regime, if the entrepreneur imports goods that will be used in manufacturing a product for export, all import taxes will be suspended and in the purchase of inputs in the Brazilian market for export, the tax will be exempt on entry and exit at the time of export.
The goal is to promote the growth and expansion of the business through the exemption / suspension of taxes and tax credits. According to the Internal Revenue Service, in the last four years, 29% of all tax benefits granted by the government are related to Drawback. In other words, drawbacks enable Brazilian exporters to guarantee competitiveness in the international market.
There are 3 classifications within this regime:
Exemption: intended for the replacement of imported or purchased goods in the domestic market that were used in the industrialization of an exported product.
Suspension: intended for goods that will be imported or purchased on the domestic market to be used in
the industrialization of an exported product.
Refund: intended for the refund of taxes that were paid on the importation of goods that are used in the industrialization of an exported product.
What is the Drawback Culture
To adhere to the Drawback regime, exporters must mitigate risks to avoid further penalties. As it involves input / output of information and actions, it should be a very well-aligned and closely monitored process.
A company that is already used to acquiring imported and domestic inputs under the normal purchase regime, before joining Drawback, must review all administrative, financial, fiscal, commercial, and operational management.
This adjustment is necessary to meet all requirements requested by the customs regime.
https://abest.com.br/wp-content/uploads/2021/09/Capa-Posts-Site-1000X700.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-09-10 12:50:212021-09-10 12:50:21Drawback regime by Ana Maria Matta Walcher
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A Undertop expressa o feminino e o contemporâneo na coleção verão 2022
Undertop lança a coleção Sagrado Feminino
Undertop lança a coleção Sagrado Feminino
“O corpo como abrigo de uma essência feminina, um estado de consciência relacionado ao que significa ser mulher. O body como ponto de partida, uma peça que molda as formas e projeta o sagrado feminino, despertando uma consciência de harmonia, sem amarras ou padrões.”
A Undertop celebra as mulheres contemporâneas na nova coleção Sagrado Feminino.
A coleção verão 2022 apresenta o tule em peças de alfaiataria e o body em diferentes aviamentos e materiais. O ‘savoir-faire’ possibilita técnicas de costura, com pespontos e recortes inovadores para criar texturas e modelagens. O linho aparece em alças e nos franzidos que acentuam decotes, e a renda guipure promove sofisticação. Detalhes bordados em cores contrastantes formam geometrias e as transparências estratégicas traduzem o DNA da marca.
Undertop lança a coleção Sagrado Feminino
Undertop lança a coleção Sagrado Feminino
Undertop lança a coleção Sagrado Feminino
A coleção Sagrado Feminino também marca a abertura da nova loja da Undertop no Shopping Iguatemi, celebrada com vídeos dos participantes do projeto Mulheres Reais, que promove competências para o empreendedorismo feminino entre mulheres da ONG Nova Mulher na Vila Nova Cachoeirinha, em São Paulo.
“Já em seu terceiro ano e sua quarta turma de mulheres, a iniciativa da Undertop resgata a autoestima de mulheres em situação de vulnerabilidade e as incentiva a conquistar sua independência financeira.”
“Fizemos uma releitura das plantas, misturamos a pétala de uma flor com o miolo de outra, numa espécie de colagem das espécies. A cartela de cores é a do meu dia a dia. Tirei de objetos da minha casa, do ambiente em que estou vivendo o tempo todo no início da pandemia, quando essa coleção começou a ser criada”, explica Isabela Capeto, que desenvolveu o tema Pancs da sua coleção para o São Paulo Fashion Week N51.
“As Plantas Alimentícias Não-Convencionais me inspiraram a pensar mais no que é da nossa terra e merece ser valorizado.”
Collab Isabela Capeto e Melissa
Collab Isabela Capeto e Melissa
Collab Isabela Capeto e Melissa
Collab Isabela Capeto e Melissa
A estilista Isabela Capeto, sua filha Chica e a Melissa representaram as Plantas Alimentícias Não-Convencionais, Pancs, na nova collab de calçados e acessórios criados em PVC tecnológico e 100% reciclável.
“Essa collab reforça a valorização que a Melissa sempre deu à moda brasileira, trazendo de volta uma parceria que marcou nossa trajetória”, afirma Raquel Scherer, gerente geral da Melissa, para a Fashion Network.
A coleção celebra uma criação 100% brasileira e artesanal em estampas e texturas que expressam a primavera, e ilustrações feitas pela Chica Capeto, que representam as flores, plantas e frutos tradicionais da flora brasileira.
“Fiquei muito feliz de ser convidada pela minha mãe para participar dessa coleção. Ela já tem uma história de longa data com a marca e foi demais ser “agregada”. Eu sempre amei Melissa, uso desde mini, as clássicas com meias coloridas, antes de me entender por gente. Estou muito orgulhosa, ainda mais de estar colaborando com a minha mãe”, Chica Capeto.
Andrea Bogosian traz a essência e a beleza do Pantanal na nova coleção
“Vestir-se de Brasil, cuidando do Brasil, é um caminho sem volta para a marca e para minha vida”, Andrea Bogosian.
Andrea Bogosian lança coleção Pantanal
Andrea Bogosian lança coleção Pantanal
A marca da estilista Andrea Bogosian trabalha com 85% de matéria-prima feita no Brasil e apresenta na coleção primavera-verão 2022 o resultado de uma imersão transformadora no Pantanal.
Inspirada pela obra do artista e fotógrafo João Farkas e sua visão idílica do Pantanal, Andrea Bogosian expressou a essência e a beleza do bioma na primeira estampa da história da marca.
“Foi uma experiência reveladora que me abriu novos horizontes em relação à vida e ao trabalho. O Pantanal é um lugar que convida à contemplação, ao mesmo tempo que, pessoalmente, me fez perceber a força e a intensidade da sua beleza e natureza selvagem”, afirma a diretora criativa.
A coleção Pantanal retrata as piúvas pantaneiras em peças de seda pura 100% nacional, o tuiuiú e a onça-pintada. “Um mix de moda, arte e natureza, criado a quatro mãos com o João”.
“Estou imensamente satisfeito por ter meu trabalho colocado agora no universo da moda. Ver as belezas ameaçadas do Pantanal virarem desejo, traz uma valorização até então ignorada pelo segmento para com essa parte do Brasil”, comenta João Farkas sobre a parceria.
Andrea Bogosian lança coleção Pantanal
Andrea Bogosian lança coleção Pantanal
Andrea Bogosian lança coleção Pantanal
E para incentivar a consciência e responsabilidade ambiental, uma porcentagem do faturamento da coleção é destinado para projetos no Pantanal.
“O objetivo maior é fazer com que as pessoas se inspirem, valorizem, cuidem e conservem a nossa natureza.”
https://abest.com.br/wp-content/uploads/2021/09/Andrea-Bogosian.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-09-01 20:37:442021-09-01 20:37:44Coleção Pantanal por Andrea Bogosian