Brazilian Brands at COTERIE New York
COTERIE New York promotes physical events in September 19-21
“I think there’s a real sense of increased appreciation for many things we only now realize were so fundamental to our lives – both personally and professionally. Conducting business and involvement in our live events is no exception: from touching fabrics and spotting new talent, to making connections with new customers and dinners out with longstanding partners. With a general sense of renewed enthusiasm, these are the things our community is excited to get back to, and we’re so happy to provide these environments and facilitate this return.”
Courtney Bradarich, VP of Events Contemporary Women’s for COTERIE and PROJECT and Jordan Rudow
The fashion platform features 9 Fashion Label Brasil brands
As the leading elevated and advanced contemporary women’s market event, COTERIE New York hosted brazilian brands from the fashion internationalization project Fashion Label Brasil by Abest, Texbrasil by Abit, in partnership with Apex-Brasil: Andrea Bogosian, Serpui, Nádia Gimenes, Gissa Bicalho, Lavish, Sinesia Karol, Yukio, Andreza Chagas and Catarina Mina.
The event provides exclusive access to unique products from emerging and established brands from across the globe, and daily “happenings” that highlight environmental stewardship and social empowerment. Sustainability, diversity and storytelling are hot topics at Coterie.
Showcasing a rich collection fosters new business connections for emerging and established brands with face-to-face access to an elite audience of fashion retail buyers, influencers, media outlets, and industry thought leaders from across the globe. Opening new accounts with target retailers, generating global demand, and sparking creative insights with refreshed show floor merchandising, exclusive networking experiences, and original onsite programming.
Retailers will also find an updated assortment of harmoniously merchandised apparel categories, such as Elevated Contemporary Collections, Vintage, Footwear, Accessories, and Beauty along with the return of destination – COTERIE’s swimwear and resortwear community and EDIT, COTERIE’s elevated and advanced international collections. Another new change for the New York show is the addition of “curations,” which will feature minority-owned and sustainable brands woven throughout the floor.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to grow within the global market. Over the past 20 years, it has helped around 1.600 brands to enter the path toward exporting, making USD9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
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