Riviera Paris presented three Brazilian brands at Porte de Versailles
The Riviera Paris fashion fair promoted the brands Lenny Niemeyer, Rio de Sol, and Serpentina from September 3rd to 6th
From September 3rd to 6th, Riviera, a beachwear and resort fashion fair, presented the new collections of fashion, accessories, beauty and lifestyle brands to buyers from all over the world at Porte de Versailles.
The in-person event in the city of Paris received the brands of the internationalization projects Fashion Label Brasil, Abest, and Texbrasil, from ABIT, in partnership with Apex-Brasil: Lenny Niemeyer (Abest), Rio de Sol and Serpentina (Abit).
“I am very satisfied given this is a fair after the start of the pandemic,” Simone Nunes, Serpentina.
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Brazilian brands promoted deals totaling USD 335,000.00 in sales at the event and expectations for the next 12 months are USD 355,000.00.
“We had a good lease. It wasn’t as good as 2019, but things are turning around. The next edition should have the same numbers again,” Guatteri Gian Marco, Rio de Sol.
About ABEST
The Brazilian Association of Fashion Designers created in 2003 aims to strengthen and promote Brazilian design and fashion. Its main purpose is to help the development of Brazilian brands with international reach and guarantee their authenticity and creativity, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is non-profit profit, has 120 brands from all over Brazil that export products to 57 different countries. Also, it constantly carries out strategic actions to expand its penetration in new markets around the world and strengthen relations with those that are already established.
About Fashion Label Brasil
Fashion Label Brazil, a Fashion Internationalization Program of Added Value, was created in 2003 by ABEST in partnership with Apex-Brazil, whose proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special activations – to expand penetration in new markets and strengthen relations with those that are already established.
About ABIT
The Brazilian Textile and Apparel Industry Association (Abit) founded in 1957* is one of the most important entities among the country’s economic sectors. It represents the productive force of 25,500 companies installed throughout the national territory, companies of all sizes that employ over 1.5 million workers and together generate annual revenues of R$185.7 billion.
*Data from 2019.
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, Apex-Brasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as commercial prospective missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion setters to get to know the Brazilian productive structure, among other business platforms that also aim to strengthen the country’s brand.
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