Água de Coco and the Jericoacoara Women’s Crochet Association

Beachwear and lifestyle brand, Água de Coco, one of the main brands in the Brazilian fashion industry with international presence and recognition, travels to Jericoacoara (located on the northeastern coast of Brazil, in the state of Ceará) together with Brazilian model and TV presenter Renata Kuerten.

The experience of getting to know one of the main natural heritage sites of the country up close ended up with a meeting with the Associação das Crocheteiras (Women’s Crochet Association), set up by women artisans who do manual work with crochet.

Currently, the Association benefits – directly and indirectly – more than 100 families in the region and exports to four countries: France, the United States, Germany and Italy. Crochet craft is not just a local tradition; it redeems self-esteem, empowers and provides financial independence to women.

Believing in the power that colors have to transform environments and people, the brands Água de Coco and Tintas Iquine, the largest paint industry in Brazil with 100% domestic capital, started a project to revitalize the façade of the Association’s store, located in the center of the fisherman’s village.

Fine artist Auxi was in charge of the façade revitalization with a flower print design, portraying the empowerment and strength of the female union and printing the art that reflected throughout the community.