Ado Atelier
In 2008, in Belo Horizonte, two industrial designers who shared a passion for design and entrepreneurship were about to graduate from the Design School at UEMG. They decided to join forces and founded Adô. From the very beginning, Fernanda Dubal and Tatiana Azzi had a clear mission: to offer authentic products and experiences to their customers. But that wasn’t all that drove them. They always believed in the power of encouraging people to express themselves freely and creatively through style, clothing, and accessories. And they knew that color was a powerful tool to achieve that goal.
Adô started by creating unique bags with timeless design and functionality to make daily life easier. Every piece has always been crafted with great care and quality, in a process that values local labor and Brazilian raw materials.
Over time, Adô has become a recognized brand throughout Brazil, known for its diverse and vibrant color palette — now one of its trademarks. Creativity is a core value at Adô! Transparency and authenticity are also essential to the brand, which prioritizes ethical and consistent management with its team, suppliers, partners, and customers.
Above all, Adô is a brand that believes in equality and diversity. Its products are created for all body types, genders, and races, and the brand consistently works to amplify projects that promote gender equality in Brazil.
With that, Adô has grown to become more than just a national brand of bags and everyday accessories. It has become a community of creative and engaged individuals who share the same values and seek to make a difference in the world.
Team Bios
Tatiana Azzi
Tatiana Azzi is a designer graduated from the Design School at UEMG and holds a Master’s degree in Design, Art, and Technology from Anhembi Morumbi in São Paulo. Her extensive experience includes working as a professor and researcher in undergraduate and postgraduate design programs at UEMG, as well as being an entrepreneur and co-founder of Adô Atelier — a Minas Gerais-based brand recognized for its authenticity and quality. As Creative Director, she plays a key role in the research and development of the brand’s products. Her work is known for striking the perfect balance between functionality and aesthetics.
Email: tati@adoatelier.com
LinkedIn: linkedin.com/in/tati-azzi
Fernanda Dubal
Fernanda Dubal is an entrepreneur with a background in Architecture and Industrial Design, and a specialization in Business Management from Fundação Dom Cabral. She is the co-founder of Adô, a bag brand launched in 2008. Currently serving as Operations Director, her mission is to apply her management expertise to optimize production processes, logistics, supply chain, and customer service — all contributing to Adô’s sustainable and consistent growth.
Email: fedubal@adoatelier.com
LinkedIn: linkedin.com/in/fernanda-dubal
