Camila Vieira debuts her third collection signed by Paula Feijó
Timeless jewelry brand Camila Vieira- with creations inspired by people’s behavior- debuted its first signed collab in 2019 with digital communicator and influencer Fhits (a Brazilian digital influencers collective) Paula Feijó. In 2020, her lifestyle reflected and guided the partnership flow, now with a new look to create the collab Despertar (to awaken), which reflects and translates the current moment and reality. “To awaken our purposes, look within ourselves and also into the future”.
The collection, with minimalist and contemporary design and developed by four hands, symbolizes the concept of timelessness using high quality raw materials, with 18k Gold plating chains and natural gemstones such as Green Quartz, Golden Rutilated Quartz, Sodalite, Pink Agate, Amethyst and Freshwater Pearls.
The third collab between Camila Vieira and Paula Feijó is divided into three moments: DESPERTAR (to awaken) Family, representing strength and union through the links of the chains. The SENTIR (to feel) family carries the energy and beauty of rough gemstones. And finally, the OLHAR (to glance at) family, which reflects the harmony with the future- with an emphasis on the metals organic design that frame the gemstones.
The natural gemstones and pearls used in the collection pieces include Amethyst, a protection, vitality and spiritual elevation gemstone; Golden Rutilated Quartz, a healing gemstone that illuminates the soul and is capable to blend energies; Green Quartz, a gemstone that improves health, increases energy, eliminates physical and mental tiredness, balances emotions and strengthens metabolism; Pink Agate, a gemstone that promotes acceptance stimulating self-confidence; Sodalite, a mental guidance, objectivity and purpose gemstone that stimulates courage and persistence; and the Freshwater Pearl with its healing and purifying properties representing femininity, creativity and purity.
“The theme Despertar could not be more perfect after the historic year that we live in. Now we are waking up to a new reality, a new beginning, a new era “,” That is why we always choose shapes and stones that have a high energetic power and that make sense with what we believe “, reveals Paula Feijó.
The collab with creative direction Fhits, is available at Camila Vieira’s physical store in Caxias do Sul (a city in Rio Grande do Sul state, Southern Brazil, situated in the state’s mountainous Serra Gaúcha region), with exclusive service sales from the businesswoman and designer. Despertar is also available in the Fashionroom in São Paulo city for all retailers in Brazil and in the brand’s e-commerce.
