LUDIMILA HERINGER


The eponymous brand LUDIMILA HERINGER was born in 2019, founded by the stylist Ludimila Heringer, after she participated in a creative identity workshop led by the Pará stylist André Lima in 2018. Since then, she has developed the brand’s clothing front. and biojewelry, which aims to rescue manual and ancestral techniques, such as natural dyeing, botanical prints made from plants and crochet.


Currently, the brand has its headquarters in the capital of the north of the country, in Belém/PA. Belonging to the Amazon region, the creative DNA stands out in clothing items made mostly from premium natural fabrics with high-nobility threads in their fibers, technological and certified, such as pure silk, pure cotton, viscose and pure linen. Launches new collections, which are later present in multi-brands such as Pinga Store, by Catharina Tamborindeguy Johannpeter and Gabriella Paschoal in São Paulo/SP, and in the collaborative store Polo Joalheiro, at Espaço São José Liberto in Belém/PA.

For over 5 years, LUDIMILA HERINGER has been presenting unique fashion shows in Brazil’s fashion weeks, such as in 2 editions of Brasil Eco Fashion WEEK (BEFW) in São Paulo/SP, in the 5 editions of Amazônia Fashion Week (AFW) in Belém/PA , and in events with an international reach, such as the MIC-BR held in the city of Belém do Pará.

In the accessories segment, Ludimila creates exclusive biojewelry such as necklaces, bracelets and rings, which are developed from organic materials found in nature, and reused wood from her region. The entire process is carried out with caution, respecting nature’s time, extracting only what is necessary and without wasting raw materials, or causing any damage to the environment.
Several personalities chose the brand to participate in events and TV shows, such as the singer Fafá de Belém, who wore a crochet look with raffia threads from the ’90degrees’ collection on the TV GLOBO program ‘TheVoice +’.

Since then, Ludimila has been perfecting her techniques such as natural dyeing, medium print, modeling knowledge and applying them to the brand as creative director. Regarding the use of the dyeing and medicinal power of the herbs used to give color and print the fabrics, it respects the culture of traditional indigenous peoples, valuing the characteristic flora of their region. Bringing manual, authorial, conscious fashion to the Brazilian scene. Made in the Amazon. 

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