The contemporary brand Ostra introduces its new Croma collection, inspired by the colors of the sun in the sky that emerge from the fraction of the sun’s rays filtered through the atmosphere, the chromatic and majestic presentation of the star-sun from dawn to dusk.
The collection symbolizes the energy that vibrates loudly, encourages and drives you to live the moment. “In 2020 I sometimes saw the sun rise and I began to better observe the light from the sky that dyed the entire horizon. That fascinated me … what a spectacle God gives us every day. That’s why I became interested in the physical theory of mutation of those colors and then CROMA appeared ”.
The Miragem (mirage) all over print is based on the optical effect that happens in the hottest hours, produced by the reflection of sunlight. The Aurora print represents the moment when the sun appears on the horizon and brings the daylight. And finally, the Eclipse pattern represents the sky below the horizon, granting its place to the moon.
https://abest.com.br/wp-content/uploads/2021/03/d-8.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-03-10 00:08:112024-06-01 14:47:02Ostra introduces the Croma Collection
The authorial and contemporary fashion brand Sabine Arias debuts the Elements collection, inspired by nature and its attributes.
The styles embody the context of the pandemic and convey the magic of the elements of nature: earth, water, fire and air.
The water element inspired the fluid fabrics movement, the earth is translated into the resin stones of some pieces, and air and fire represent the strong and vibrant color palette.
The collection symbolizes versatility for the modern and timeless woman in 100% cotton fabrics with a satin touch, embroidered fabrics and resin materials, connecting the fluidity and transition of nature with a romantic spirit.
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Timeless jewelry brand Camila Vieira- with creations inspired by people’s behavior- debuted its first signed collab in 2019 with digital communicator and influencer Fhits (a Brazilian digital influencers collective) Paula Feijó. In 2020, her lifestyle reflected and guided the partnership flow, now with a new look to create the collab Despertar (to awaken), which reflects and translates the current moment and reality. “To awaken our purposes, look within ourselves and also into the future”.
The collection, with minimalist and contemporary design and developed by four hands, symbolizes the concept of timelessness using high quality raw materials, with 18k Gold plating chains and natural gemstones such as Green Quartz, Golden Rutilated Quartz, Sodalite, Pink Agate, Amethyst and Freshwater Pearls.
The third collab between Camila Vieira and Paula Feijó is divided into three moments: DESPERTAR (to awaken) Family, representing strength and union through the links of the chains. The SENTIR (to feel) family carries the energy and beauty of rough gemstones. And finally, the OLHAR (to glance at) family, which reflects the harmony with the future- with an emphasis on the metals organic design that frame the gemstones.
The natural gemstones and pearls used in the collection pieces include Amethyst, a protection, vitality and spiritual elevation gemstone; Golden Rutilated Quartz, a healing gemstone that illuminates the soul and is capable to blend energies; Green Quartz, a gemstone that improves health, increases energy, eliminates physical and mental tiredness, balances emotions and strengthens metabolism; Pink Agate, a gemstone that promotes acceptance stimulating self-confidence; Sodalite, a mental guidance, objectivity and purpose gemstone that stimulates courage and persistence; and the Freshwater Pearl with its healing and purifying properties representing femininity, creativity and purity.
“The theme Despertar could not be more perfect after the historic year that we live in. Now we are waking up to a new reality, a new beginning, a new era “,” That is why we always choose shapes and stones that have a high energetic power and that make sense with what we believe “, reveals Paula Feijó.
The collab with creative direction Fhits, is available at Camila Vieira’s physical store in Caxias do Sul (a city in Rio Grande do Sul state, Southern Brazil, situated in the state’s mountainous Serra Gaúcha region), with exclusive service sales from the businesswoman and designer. Despertar is also available in the Fashionroom in São Paulo city for all retailers in Brazil and in the brand’s e-commerce.
https://abest.com.br/wp-content/uploads/2021/03/d-6.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-03-09 23:57:072024-06-01 14:47:01Camila Vieira debuts her third collection signed by Paula Feijó
Andrea Bogosian introduces her winter 2021 collection, created to express authenticity in these uncertain times, when searching for the essential has become essential.
The collection with all over prints and embroideries reflects the creative director’s essence and DNA with the season color palette combined of black, off white and navy blue, as well as washed tones of lilac, beige and stone contrast with the pink and ruby of the new pieces.
The winter 2021 collection carries traditional sweatshirts, knitwear and tricots in different styles, with an innovation of leather and lace appliqués. Twill and denim- with tie-dye and marbled style dyes- and diversity in shapes are the stars of the new line.
Tailored styles are visible with structured and innovative shapes in traditional fabrics, as shirts explore different shapes in cotton and silk mixed with lace, ruffle details and asymmetrical hemline, and the highlighted leather pieces have been updated with galaxy prints and pinstripes in addition to skirts and guipure (a type of bobbin lace) dresses with voluminous layers of tulle.
A novelty fabric, taffeta, renews gym tracksuits and the combinations in silk, aligned with lace applications, reaffirm the femininity of the brand. Another innovation is glossy and lizard finishes that result in a subtle shine, and accessories, twill shoes, satin fabrics and embroidery are part of the line with the already traditional leathers kinds and unusual patterns.
https://abest.com.br/wp-content/uploads/2021/03/d1.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-03-09 23:50:122024-06-01 14:46:59Andrea Bogosian debuts her winter 2021 collection
Designer Nádia Gimenes debuts a collab in partnership with digital influencer Anna Carolina Bassi for the Winter 2021 collection, which edits the personality of the vintage and timeless accessory through a contemporary viewpoint.
The “chic and cool” collab consists of three families that balance authenticity and versatility. The Macaron family shows a pastel color palette in matte resin, conveying softness and elegance. The Vintage family was created in neutral and classic tones with a current reading of retro shapes. At last but not least the Infinite- developed in metal- bringing up the protagonist symbol in Carol Bassi’s life.
The collection debuted on March 2nd for retail at INSHOP, Shopping Cidade Jardim, inside Carol Bassi store and its website.
https://abest.com.br/wp-content/uploads/2021/03/d.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-03-02 10:58:492024-06-01 14:42:57Nádia Gimenes launches Collab in partnership with Anna Carolina Bassi
Conceptual accessories Brazilian brands Ryzí and LOOL created an exclusive four-hands collab, symbolizing a connection and aesthetic personality on both creative sides.
In order to escape the traditional aesthetic, the collection shows the DNA of each of the brands in authorial, timeless and handicraft handbags from local artisans.
The authorial look of the creative directors, Luiza Mallmann and Luiza Setúbal, translated into iconic pieces the Clea, Luna Bucket and Gamora handbag styles, with three-dimensional shapes inspired by origami and new handles developed with LOOL design.
https://abest.com.br/wp-content/uploads/2021/02/d-29.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-02-24 15:37:332024-06-01 14:42:37Ryzí debuts exclusive collaboration with LOOL
UMA, a contemporary fashion brand with an independent and timeless essence, known for its connection with visual arts and dance, debuts the Venus collection with dualism in its design: Comfort x Escapism bringing the following pillars: COMFORT, QUALITY, AGELESSNESS AND GENDERLESSNESS.
The idea behind this collection is the acknowledgment of natural, sustainable and certified technological fabrics and trims, with an elaborate mix of style and expressiveness by design, based on characteristics such as sensuality, touch and excitement, without neglecting comfort and feeling of well-being.
The entire collection process is made in Brazil, with local associates, and further emphasis to recycled polyester, recycled coffee jersey knit (developed from coffee residues), viscose (derived from certified wood sources, which decrease by up to 50 % the impact of emissions and water usage compared to generic viscose), sustainable, modal cotton (certified as compostable and biodegradable), wrinkled textiles, exclusive prints, linen and eco buttons (reuse material buttons), for the current minimalism and seasonaless trends, bringing elegance with practicality, quality and comfort.
https://abest.com.br/wp-content/uploads/2021/02/d-28.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-02-24 15:35:112024-06-01 14:42:36New Venus collection by UMA
Norah Jour et Nuit, a women’s clothing brand, presents a 2021 winter collection “très cool”, inspired by different perspectives from the 70’s, such as YSL’s love cards and references to the striking patterns of the Iranian architect, India Mahdavi.
The collection’s proposal is the overlapping pieces, which promotes combinations with the mixture of colors, prints and textures in tricots, knitting and flat fabric.
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Beachwear brand Água de Coco, in partnership with Coca-Cola, debuts a new collection that celebrates love.
“There is love here. The feeling that is plural, it is a noun in action. There is no size. There is no end. Even when love ends, whatever is left of it is love too. It comes in all colors, and its sound echoes loudly. Share the color that comes from within. We are all_ love love_.
Amor (love) \ ô \ s.m. 1. Strong affection for another person arising out of consanguinity ties or social relationships ”.
The Love collection consists of 18 pieces, featuring as protagonist an exclusive multicolored all over print, with fresh items in versatile and uncomplicated fitting. Joining the casual mood, the main all over print is combined with the timeless tone of jeans.
The beachwear collection has piece options with thin straps, a structured top and the double-face style with drawstrings that cross at the waistline, a swimsuit with a wide back neckline, denim shorts with delicate green details, in addition to two multifunctional pieces: a scarf and a panneaux.
The menswear line has a selection of swim trunks, shorts, tank tops and a plain t-shirt that harmonizes the collection’s theme with the figure of the coconut tree, symbol of the beachwear and lifestyle brand.
All LYCRA® parts offer UV protection FPU 50+ and the collection is currently available in the brand’s physical stores and in its own e-commerce.
https://abest.com.br/wp-content/uploads/2021/02/d-26.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-02-24 15:31:022024-06-01 14:42:33Água de Coco debuts the Love collection in partnership with Coca-Cola
Colab Cores do Oriente (Colors of the East), by Batiche + Caroline Kuchkarian, shows a mix and match of check pattern colors and it was inspired by a 3000 years old shawl seen on a visit to a museum with replicas of ancient synagogues, in Israel.
The beachwear brand Batiche designer, Natalie Basiches, was delighted with the shawl plaid and colors and developed an all over print for partnership with the beachwear brand, Caroline Kuchkarian.
The new collection showcases bikinis with recycled PET bottle mesh with UV 50+ sun protection, and the cover-ups fabrics are 100% cotton, bringing cheerful colors and a thousand combination possibilities.
