Nannacay and SERPUI at the March issue of Vogue Paris

Vogue Paris presented the latest fashion and essential trend, a selection of the 28 spring basket style handbags, highlighting the members Abest, Nannacay Zana bag in buriti straw and SERPUI watermelon straw bag.

Martha Medeiros is one of the “Coming 2 America” costume designers

Fashion designer Martha Medeiros took part in the costume production in the sequel of one of the biggest hit comedies of the 80s, “Coming to America”, starring Eddie Murphy and Arsenio Hall.

Ruth Carter, best costume designer 2019 Oscar winner and the second costume designer to hold a star named after herself on the Hollywood Walk of Fame, was responsible for the costume design and worked with more than 36 fashion designers around the world to assemble all the movie looks.

African culture was the reference and inspiration for the movie moodboard, showing a modern incarnation of the looks and a visionary side about Zamunda royal attires.

16 Martha Medeiros pieces were selected to be part of the wardrobe, and they can be seen in several scenes, worn by the king’s three daughters. The Renaissance lace in the costumes convey elegance, but in a modern way. Also, a variety of lace garments connect with the context and personality of each character.

One of the main dresses is made entirely in gold Renaissance lace, worn by the princess who will inherit the crown. The mandacaru, a native cactus to Brazil and the brand’s iconic symbol, is also present in several pieces.

Previsões de varejo 2021 pela WGSN

“Os principais propulsores do varejo em 2021 serão a recessão, a pandemia, a evolução do mundo digital e, no que diz respeito aos consumidores, a vontade de apoiar modelos de negócio igualitários e sustentáveis”.

A plataforma de tendências, WGSN, apresentou as principais previsões de varejo e mudanças estratégicas para 2021, da reestruturação das lojas físicas à importância da conveniência e do empoderamento das comunidades locais.

É essencial que, com a tendência de instabilidade e incerteza no cenário econômico, os varejistas realinhem seus negócios de forma ousada para sustentar uma futura relevância e garantir a sobrevivência a longo prazo, com a adoção de estratégias que abordem a disparidade econômica, a emergência climática e a transição para o digital.

Em 2021, os países enfrentarão cenários econômicos extremamente divergentes, e os mercados mais promissores serão aqueles que lidaram com a pandemia de forma mais bem-sucedida.

Com o consumidor mais consciente e conectado, as marcas devem se reinventar e integrar estratégias sustentáveis e igualitárias aos seus processos, adotando a prática do consumo responsável.

E em relação a transição para o digital, as restrições de 2020 obrigaram as empresas a incorporar a atuação digital, e o e-commerce passou a representar o novo normal para os consumidores. E para 2021, as marcas devem investir no mundo digital e promover opções online em todas as etapas do processo comercial.

Collab Isolda e Bossanova para decorar a mesa de Páscoa

As marcas Isolda e Bossanova apresentam a conexão de flores, design e brasilidade nos detalhes, bom gosto, estética e capricho na primeira parceria de peças de decoração.

As estampas da Isolda e o olhar e experiência de decoração da Bossanova criaram a collab com mini coleções cápsulas que serão lançadas ao longo do ano, em datas comemorativas.

O primeiro resultado da parceria é uma mesa decorada para a Páscoa com a estampa de margaridas, criada a partir do upcycling de resíduos têxteis de uma coleção da Isolda em 2018.

Luiza Botto bets on biweekly releases of a timeless and contemporary fashion

Breaking out of the “collection debut calendar” rule, Luiza Botto brand bets on biweekly releases of timeless and uncomplicated fashion with the latest trend details.

The new creations, inspired by visual experiences, present classic patterns of the brand, with flowing dresses in 3 styles: Xadrez (Plaid), Maxi Cinto (Maxi Belt) and Maxi Fenda (Maxi Slit), for contemporary women always on the move. “Going from plaids to classic colors to the most different places “.

With lightness and freshness, what moves the brand is enchantment, bringing femininity and beauty to every moment.

Curso Online | Global Business for E-Commerce

Viola Davis with jewelry by Fernando Jorge in British Vogue

British Vogue March edition introduced the Hollywood 2021 portfolio, featuring 27 of the biggest stars in the film industry such as Viola Davis.

British Vogue celebrated the 2017 Oscar winner for best supporting actress with a styling that included white gold ring and earrings and diamonds by Brazilian designer Fernando Jorge.

UMA X debuts drop with sweatshirts and sustainable T-shirts

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UMA, a fashion brand recognized in the Brazilian market for over 20 years, debuted UMA X in 2020: a sustainable line with a commitment to creating collaborations that, in addition to refined design, bring meaning, transparency, responsibility and relevance to clothing.

The collection, signed by designer Raquel Davidowicz, promotes all-gender pieces created for the younger audience, translating comfort, sustainability and conscious style, with recycling and upcycling processes.

Following the commitment of sustainable production with innovation, UMA X clothing and accessories line has just debuted a new drop of recycled sweatshirts and upcycle knitwear.

Genderless, recycle sweatshirts appear in mixed tones and graphite, made from the reuse of textile waste and minimal use of water and CO2 emissions, and with low environmental impact dyeing.

Also, the t-shirts were created from the reuse of 100% cotton fabric from UMA stock, dyed manually by the brand team from the upcycling process – thus giving life to something new from existing materials, which would normally be discarded.

Catarina Mina and the internationalization project

Sustainable handmade crochet brand Catarina Mina, which conveys the purpose of fashion focused on those who manufacture it and it’s sustained in a collaborative future – valuing people who think, create and sew the web and history of the Ceará (state located in the northeastern part of the country, on the Atlantic coast) brand – starts off its internationalization project.

In February the brand created a global Instagram account, and the expectation is to open an e-commerce store with a direct distribution point in Miami, facilitating the brand’s international export logistics and actions.

Wasabi, manifestation of the feminine and a pillar of sustainability now in Ipanema neighborhood

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Made by women, for women casual-elegant Wasabi fashion brand is an injection of energy to the active and dynamic personality of women in urban centers, and brings empowerment, creativity and female complicity.

The brand carries contemporary dresses, skirts and tailored pieces with smart and vibrant all over prints, spreading the power of the feminine and connecting people.

Recently featured by the biggest trend platform WGSN, Wasabi shows sustainability as a differential and a fundamental pillar of the brand as “it does good to wear”.

Since 2016, with the impact of the fashion industry on the environment, the brand has banned polyester from manufacturing, focusing on natural fibers: cotton, linen and silk. In addition, 80% of the viscose and acetates used are from reforestation wood, and almost all of them are purchased from suppliers with certificates, and 80% of the dyes and components used in the dyeing process are certified, biodegradable and water-soluble.

At each new collection Wasabi introduces a fine artist to work on prints and inspirations, with the idea of cultural appreciation in the creation of “artistic interventions”, in which case, clothing becomes the support of visual poetics. “Our culture is our heritage and we must celebrate it”.

Located in the Fashion Mall, Rio de Janeiro, the brand values local labor and economically strengthen its communities. The big news in 2021 is the opening of a new location in the Ipanema neighborhood for modern consumers looking for handcrafted pieces with design and natural fabrics as a way of expressing the feminine.

Nossa missão é ser porta-voz global do Design de Moda Brasileira, utilizando sua diversidade criativa como elemento de integração, geração de valor e tradução da transformação cultural da sociedade.

CONTACT

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São Paulo/SP – CEP 01310-945

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www.abest.com.br

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