Brazilian fashion brands attend Premiere Classe Tuileries

From February 28th to March 2nd, three brands represent Brazilian fashion at Premiere Classe Tuileries, a relevant trade show in the jewelry and accessories marketplace that takes place alongside Paris fashion week. 

SERPUI and DOTZ brands have the support from Fashion Label Brasil, created by ABEST (Brazilian Fashion Designers Association), and ROOM has the support from Texbrasil (Brazilian Fashion Textile Industry Internationalization Program) and Abit (Brazilian Association of Textiles and Apparel). ABEST and Abit fashion export programs are the result of an action in partnership with Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments).

Osklen lança t-shirts para o Carnaval

Ana Khouri lança manifesto por joalheria consciente na Frieze Art Fair Los Angeles

Reproduction: Vogue Brasil 

Brazilian jewelry designer Ana Khouri defends sustainable jewelry manufacturing from a long time, in theory and in practice: for years, the designer based in New York has used responsible gold from Fairmined, an assurance label that certifies gold from empowered responsible artisanal and small-scale mining organizations. It transforms mining into an active force for good, ensuring social development and environmental protection, providing everyone with a source of gold to be proud of.

Now the jewelry designer turns her modus operandi into a true Manifesto, a title she gave to an art installation at the Frieze Art Fair Los Angeles between February 14th and 16th. 

At the event that brings together the Who’s Who of international design, art and luxury industries, Khouri debuts a collection of four rings, named Maia, made of gold, emerald, diamonds and sapphires, and inspired by the shape of a coil. ” While creating this piece, I’ve thought of the coil as a symbol of connection. The correlation of giving, receiving and recycling”, explained the designer, who also launched the manifesto with a public reading to celebrate the debut and the movement.

It is worth remembering that, in addition to jewelry, Khouri encourages sustainable fashion practices with Projeto Ovo, a hub that features donated clothing and accessories items and allows NGOs and philanthropic institutions to have direct access to the proceeds from the sale of the collected items.

BRAZIL LANDS ON COTERIE WITH 17 FASHION AND ACCESSORIES BRANDS

A group of 17 Brazilian companies takes part in Coterie, happening in New York City, USA, on February 11 to 13. The companies make an appearance in the American event of clothing and accessories with the support of Abit’s (Brazilian Association of Textile and Confection Industry) Texbrasil fashion exports program, Fashion Label Brasil, from ABEST (Brazilian Stylists Association) and Brazilian Footwear, from Abicalçados – all in partnership with Apex-Brasil (Brazilian Exports and Investments Facilitation Agency).

Ampersand, Andreza Chagas, Cholet, Haes, Joulik, Juliana Sanmartin, Maria Pavan, PatBo, RAISSA and Skazi are all participants of Texbrasil. On the other hand, Chor, Gissa Bicalho, Iorane, Lavish, Ryzi, and SERPUI, they are part of Fashion Label Brasil. The show company Paulo Torres also counts on Brazilian Footwear support.

Inaugurated in 1986, Coterie is an important American market platform, gathering several showrooms, renowned retailers and worldwide players.

Joulik, with its registered trademark of hand-stitched parts, is a newcomer to the event. The clothing company already exports to the American market (Florida and California) and, in this Coterie’s edition, presents its buyers with its catalog’s classics, in addition to Winter 2020 designs and this year’s great launch: the accessory collection with earrings, handkerchiefs, and purses.

“Coterie is a well-established fair. The fact that it’s in NY is very relevant because we believe it’s an appropriate city for many businesses,” says Karen Moraes, Joulik’s founder.

Texbrasil’s executive manager, Lilian Kaddissi, also faces this event’s edition with optimism: “We have a rather interesting delegation. Brands with diverse and high added-value products. It’s a fair that brings together qualified buyers not only from the USA, but from all around the world, and it is a great opportunity for those who want to join this market”.

Filmmaker Petra Costa wore Fernando Jorge's diamond ring to attend the Oscars 2020

On the Oscar 2020 red carpet, the director from the Brazilian film “Democracia em Vertigem” (The Edge of Democracy), filmmaker Petra Costa- nominated for an Oscar for best documentary- wore a diamond ring by Fernando Jorge during the awards. 

Brazilian designer Fernando Jorge, based in London, has become an international reference in the high jewelry segment.

Lapima launches its latest collection during Paris Fashion Week

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During Paris fashion week, which takes place from February 24th to 28th, Brazilian brand Lapima debuts its autumn-winter 2020 collection at Hôtel Les Jardins Du Faubourg in Paris, on the 25th, 26th and 27th of that month.

This action has the support of Fashion Label Brasil, a project for the internationalization of Brazilian fashion, from ABEST (Brazilian Association of Fashion Designers) in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

Nossa missão é ser porta-voz global do Design de Moda Brasileira, utilizando sua diversidade criativa como elemento de integração, geração de valor e tradução da transformação cultural da sociedade.

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