“A collab entre Isabela Capeto e Ceusa foi destaque na Revestir 2022”, Casa Vogue.
“A busca por ambientes que tragam aconchego e segurança é também um resquício das mudanças comportamentais causadas pela pandemia. Um dos artifícios para criar espaços que nos remetam a boas sensações é o resgate das memórias de infância. Neste ano, foi possível notar estampas, cores e texturas em revestimentos que criam uma estética de casa de vó“, Casa Vogue.
“Ao fundo, o arco é revestido com a linha Isabela composta por peças no formato 10×10 que evidenciam tons, relevos e desenhos em um mix de lembranças e resgate de memórias afetivas como: o tom terroso e relevo de passarinho de um dos primeiros azulejos feito pela Ceusa na década de 1970, nas rendas e relíquias passadas de mãe para filha, e as flores dos paninhos de bandeja da avó de Isabela.”
https://abest.com.br/wp-content/uploads/2022/03/image-3.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-03-25 17:38:252022-03-25 17:38:25Isabela Capeto e Ceusa pela Casa Vogue
“New collections from Ready-to-wear, Accessories, Beauty, and Lifestyle brands for professionals in the fashion industry.”
From January 21 to 24, 2022, Who’s Next presented at the Porte de Versailles in Paris, the new collections of fashion, accessories, beauty, and lifestyle brands for buyers and media, both national and international.
The show’s results add up to USD 10,000.00 in immediate trades and USD 100,000.00 of business expectations for the next six months.
“The fair was great. Results were similar to those achieved in pre-pandemic times. It was better than the September 2021 edition,” Gian Gatteri, Rio de Sol.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Throughout 20 years, it has helped around 1600 brands enter the exporting path, making USD 9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About ABIT
The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957* is one of the most important entities among the country’s economic sectors. It represents the productive force of 25,500 companies installed throughout the national territory, companies of all sizes that employ over 1.5 million workers and together generate annual revenues of R$185.7 billion.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2022/03/Capa-Who_s-Next.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-03-22 17:39:342022-03-22 17:39:34Who’s Next promoted the Brazilian brand Rio de Sol, through the Abest and Abit partnership
“Instituto Escolhas identifies the economic, social and environmental costs of public and private projects by through research, studies and analyses on topics such as energy, oceans, forests and urbanization.”
The Instituto Escolhas is a nonprofit civil organization and presents the economic, social, and environmental impacts of public and private decisions on the concept of sustainability.
The association produces studies, analyses, and reports to support new approaches and arguments, enabling solutions to make sustainable development feasible.
“Only qualified arguments can overcome controversial ‘trade-offs’ in the economy and consolidate decisions regarding difficult choices, thus enabling the building of effective solutions for sustainable development.”
The Institute’s values include boldness, consistency, and independence.
“Boldness. Usage of mathematical language to measure and compare the degree of sustainability of public and private policies, creating innovative scenarios integrated by information cross-checking. Consistency. Developing the capacity to process multiple data with methodological rigor, producing solid arguments, systematic statistics, and comparative charts to help in analyses and conscious choices. Independence. Working through networks with autonomous research, open to diverse perspectives and plural viewpoints, overcoming prejudices and explaining facts and numbers with independence from any ideology.”
The carbon market
The retention and capture by forests of carbon dioxide (CO2) from the atmosphere contribute to climate regulation and climate change mitigation – these are the only services with economic valuation mechanisms in consolidated markets.
Discussions about the regulation of carbon markets are part of the Conferences of the Parties of the United Nations Framework Convention on Climate Change since 1997.
Since then, certification methodologies and carbon credit transaction mechanisms have evolved, but the political consensus necessary to create a global market has not yet been reached.
While a regulated market is not established as a global mechanism, linked to the Nationally Determined Contributions, for mitigating and reducing greenhouse gas (GHG) emissions, carbon markets regulated at the regional (such as the European Union), national (such as China), or subnational levels (like that of California) are being consolidated. In addition, a voluntary market has also emerged, in which companies, individuals, social organizations, and governments can voluntarily generate or buy carbon credits through projects that remove, prevent, or reduce GHG emissions into the atmosphere.
The Forest is ours. Carbon credits and forest concessions
Instituto Escolhas calculated the potential for generating and trading carbon credits produced by REDD+ (Reducing Emissions from Deforestation and forest Degradation) and reforestation projects in Brazilian forest concessions.
“Although Brazil has the largest tropical forest in the world, the country is still lagging behind others like Colombia and Peru in terms of voluntary generation of credits based on forest carbon offsets, with 20 certified REDD+ projects underway and only two of them in public forests (Verra, 2021). The generation of carbon credits in forest concessions can be a pathway to change this scenario.”
The association supported the elaboration of Bill No. 5.518/2020 to foster concessions and diversify sustainable activities. The innovation enables the generation of credits resulting from avoided carbon emissions due to the conservation of natural forests, the so-called REDD+ credits.
Trading carbon credits
The Verified Carbon Standard (VCS) is the main certification standard for the voluntary carbon credit market, which registers and monitors projects that reduce or remove GHG emissions across different sectors. The purpose of certification is to trace credits from their origin to their expiration, guaranteeing the credit’s environmental integrity by ensuring that it is linked to a project that effectively reduced emissions.
“When a registered project proves that it has been able to reduce or remove an amount equivalent to a metric ton of CO2 from the atmosphere, it attains the right to issue a carbon credit.
These credits are purchased by institutions that wish to mitigate their GHG emissions, a practice that is becoming increasingly widespread. A growing number of companies are making commitments to achieve carbon neutrality – the so-called Net Zero – by buying credits to compensate the emissions generated by their operations (Viri, 2021).”
Fashion Label Brasil
The associateAndrea Bogosian created the initiative to balance out the impact of carbon emissions from the brand’s processes and activities through carbon credits of theMoss digital platform.
“In 2020, we committed to becoming a Carbon Friendly company, and by the end of the year, we will have a CO2 offset equivalent to a preserved forest area.”
“Compensation comes from projects that share our values. In partnership with Moss, the company has favored the conservation of the Amazon Forest with the creation of the Fortaleza Ituxi Project, located in one of the most threatened areas of the forest – in the municipality of Lábrea”. “We believe in uniting fashion with awareness and purpose.”Learn more …
https://abest.com.br/wp-content/uploads/2022/03/CAPA.png7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-03-11 09:10:062022-03-11 09:10:06Instituto Escolhas e o mercado de carbono
“More than 15 years of experience in a single event”
RPM Brand Consultancy, an international company specialized in connecting national brands with the international market, organizes its first events in Brazil, London, Paris, Dubai, Los Angeles, and Lisbon.
Strategy and Transformation
RPM Brand Consultancy advises many companies and entrepreneurs in data analysis, business intelligence, digital strategy, restructuring and development.
Actions: fairs, established brands and start-ups, business transformation, connecting brands and influencers.
Interaction, Sharing, and Experiences
The event scheduled for June 23, 2022, in São Paulo/Brazil, promotes personal and business networking for national and international players in the high-end and luxury brands market.
The fashion fair promotes nine brands supported by Fashion Label Brasil
“Première Classe is a source for creativity that urges for new designs and creative collaborations.”
The fashion fair at the heart of the Paris Fashion Week,Première Classe, recognized for its creativity and originality, features the trends of the upcoming season and the young fashion creators of the future.
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Throughout 20 years, it has helped around 1600 brands enter the exporting path, making USD 9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About ABIT
The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957* is one of the most important entities among the country’s economic sectors. It represents the productive force of 25,500 companies installed throughout the national territory, companies of all sizes that employ over 1.5 million workers and together generate annual revenues of R$185.7 billion.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2022/02/CAPA-Premiere-Classe.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-02-24 12:05:582022-02-24 12:05:58Première Classe Paris presents Brazilian brands from March 4th to 7th, 2022
“Key omnichannel platform for fashion operators, leader in the universe of information and international networking, with a consolidated strength able to connect nieche brands, contemporary fashion, business.”
The international fashion fair fosters the connection between companies, buyers, and showrooms in the Tortana Fashion District.
“Sign of the Times” Concept
“Sign of the Times comes from a need of creating something new, for us and for all of you. Sign Of The Times means accepting how times are changing and how much we are willing to be part of it through new projects and revolutionary ideas that give voice to the dreams of new generations”; “The world requires a new vision, a new point of view, to rethink together a new era of fashion, kinder and less hectic, for the individual and the environment. TIME, time, is an essential value. Let’s take care of our time together.”
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2022/02/CAPA-White-Milano.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-02-23 23:10:422022-02-23 23:10:42White Milano “Sign of the Times”
“From high-end brands to affordable luxury, COTERIE New York brings together emerging and well-established brands in contemporary women’s market.”
The American market is one of the main leaders in the textile and fashion industries. Always with superlative numbers, the US is the largest importer in the sector, (US$ 6.9 billion), the main destination for Brazilian exports (US$ 8.3 million), the leading market for sportswear (US$ 70 thousand), the largest ready-to-ship designer clothing market (US$13.6 million) and had the greatest consumer spend in the clothing sector in 2020 (US$13 billion).
In this context, COTERIE New York promotes exclusive experiences, connectivity, and luxury trends. The major players in the market will all be gathered at Javits Center between February 27th and March 1st, 2022.
Coterie takes on 2022 with a hybrid approach, designed to offer a wider range of products and points of connection for the industry. Besides the activations, Coterie offers an educational program focused on sustainable business practices, similar to what was carried out in the early 2021 edition.
The digital platform powered by AI will bring a more efficient and personalized experience. In addition to in-person events, the digital platform will also be available before, during and after the scheduled dates for the 2022 fair, which will expand the “opportunities for discovering, buying, and connecting brands with consumers.”
“The vision for our community is that both live and digital formats are used in concert with one another, with the benefits of both driving forward an entirely new way to conduct business—growing their business more efficiently and more effectively than ever before,” said Courtney Bradarich, VP of contemporary women’s events for Coterie.
The fair will also be held in Miami in July 2022 during Swim Week. Destination: Miami by Coterie will have holiday-inspired products for a range of audiences.
“As part of our ongoing efforts to not only positively affect change within our own operations and practices, as an industry connector for the advanced contemporary market, our mission is to create more meaningful dialogue around broader industry topics, such as sustainability, in addition to being a larger business resource to educate, empower, and spark creativity within the communities we serve,” Bradarich added.
The participation of Brazilian brands not only increases sales, but also brings more visibility to our products in the international market. Buyers from all over the world will be looking for fashion products with authorial designs, personality, and quality.
“COTERIE New York, the most important market event for contemporary and contemporary women’s fashion.”
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2022/02/CAPA-Coterie-NY.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-02-23 19:33:532022-02-23 19:33:53Coterie NY features Fashion Label Brasil brands from February 27th to March 1st, 2022
Abest and Abicalçados in partnership with Apex-Brasil sign an agreement to boost international sales.
Joint effort: PARTNERSHIP Agreement
“The partnership between the sectoral projects supported by Apex-Brasil is of great importance. Many companies can have access to different opportunities for internationalization purposes,” Aurea Yamashita, Fashion Label Brasil.
A partnership agreement was signed in February 2022 through which Abest proposes to organize the participation of companies associated with ABICALÇADOS/Brazilian Footwear and that are interested in the events promoted by Fashion Label Brasil. Events include international fairs, fashion shows, showrooms, and special initiatives to expand penetration throughout new markets around the world and strengthen relations with those it has already conquered. This provides sufficient personnel for the institutional assistance of the exhibiting companies and supports the participation of Abicalçados‘ companies in international activities, whenever possible.
The same happens with ABICALÇADOS, which must organize the participation of ABEST/Fashion Label Brasil member companies and that are interested in the initiatives promoted by them, providing sufficient personnel for the institutional assistance of the exhibiting companies and supporting the participation of companies in the international activities, whenever possibe.
This partnership is yet another way that Brazilian Footwear and Fashion Label Brasil found to join forces in bringing information and disclosing opportunities to all companies involved in the two internationalization projects.
Fashion Label Brasil and ABEST
ABEST, the Brazilian Association of Fashion Designers, represents an added value Brazilian fashion design in different segments to strengthen and promote brands in the national and international markets.
“Our mission is to be a global spokesperson for Brazilian Fashion Design, using the country’s creative diversity as an element of integration, as well as a way of aggregating value and translating society’s cultural transformation.”
Fashion Label Brasil‘s (Brazilian Fashion Internationalization Program) Proposal, a partnership between ABEST and APEX-BRASIL (Brazilian Trade and Investment Promotion Agency) is to position Brazilian fashion abroad, promoting the image of a plural country, one that is innovative and contemporary.
Brazilian Footwear and ABICALÇADOS
ABICALÇADOS, the Brazilian Footwear Industries Association, represents the national footwear industry and acts in defending commercial trade, as well as better competitive conditions for production in Brazil.
Brazilian Footwear is the sectoral project between Abicalçados and Apex-Brasil to increase exports of Brazilian footwear brands through developmental actions, commercial and image promotion in the international market.
Apex-Brasil and Sectoral Projects
Apex-Brasil, the Brazilian Trade and Investment Promotion Agency, works to position Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.
The sectoral projects from Apex support activities to develop the companies’ exportation capacity and promote Brazilian industry in the foreign market through initiatives such as promoting events, fairs, courses, and business development missions.
https://abest.com.br/wp-content/uploads/2022/02/CAPA-PARCERIA-ABIT_ABEST.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-02-18 12:21:062022-02-18 12:21:06Brazilian Footwear and Fashion Label Brasil partnership
“The project focuses on digital promotion of Brazilian brands in the international market, in addition to strengthening its performance and increasing sales through a customized commercial reach.”
Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and ABEST (Brazilian Association of Fashion Designers) promote Brasil Fashion Now in the international platform B2B BLANC Fashion, to position Brazilian brands in the international market.
The platform offers an intuitive interface to sustain strategic decisions and promote creativity in a structured and professional way.
“It is a digital platform built for the future of fashion;” “It is an innovative way of doing wholesale business. We combine and connect fashion brands with global retailers in the simplest way, so that everyone can benefit from it.”
Originality, Trends, and Plurality
“An international buyer acquires a brand for the first time to test not only the product in the market, but also the brand’s credibility and deliverability. Throughout the collections, it is possible to see how these relationships and partnerships are created,” says Aurea Yamashita, Fashion Label Brasil.
Brazil Fashion Now explores originality, trends, and innovations of Brazilian fashion to 16 thousand international buyers from 90 countries registered on the exclusive landing page of BLANC Fashion.
“In addition to being in the forefront of digital trends with regard to international promotion, Brazil Fashion Now also presents Brazilian fashion to European and North American buyers in all of its plurality and diversity: ranging from clothing of the most diverse segments to accessories and footwear, including companies of the different sizes. In addition to learning a lot from the experience of being a part of an international digital platform, it is certainly a unique opportunity for Brazilian brands to obtain commercial gains and international recognition”, says Mariele Christ, Apex-Brasil.
https://abest.com.br/wp-content/uploads/2022/02/BFN.png7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-02-16 15:56:212022-02-16 15:56:21BFN: tendência e inovação da moda brasileira no mercado internacional