“Redesigning sustainable thinking in the design capital of the world.”
Oskar Metsavaht presents in Milan, Italy, Hub-E and Pre-COP Conference workshops to inspire, engage and promote a mindset change regarding sustainability.
Instituto-E, the British Chamber of Commerce for Italy and Industrie Cosmetique Reunite, the Italian fragrance industry, have joined forces to create an international center for the exchange of knowledge, best practices, and inspiring cases of sustainable development.
Hub-E represents Instituto-E’s concepts: earth, environment, energy, education, empowerment, and economics.
– Earth: Gaya theory, to value the relationship, knowledge, respect, admiration, and interdependence between nature and all living beings.
– Environment: promotes the conscientious management of natural resources according to the convention’s indicators on biological diversity.
– Energy: publicize, promote, and encourage energy efficiency solutions as one of the fronts against climate change.
– Education: education as the base for na effective change in social, environmental, and economic mentality.
– Empowerment: knowledge, training, and education as tools for effective development, and transformation.
– Economics: economy in sustainability to increase the social, environmental and governance impacts of projects, initiatives, and companies.
“Italian Excellence, British Values, Brazilian Sustainable Thinking, National and International Organizations and Institutions in a mission to inspire and create change.”
The Pre-COP, from September 3rd to October 2nd, features representatives from 35 to 40 countries, the UNFCCC Scretariant, Chairs of the Convention’s Subsidiary Bodies, and stakeholders who play a key role in the transition to sustainable development.
Workshops:
September 30th
1. Redesign
Age range: 15-29 – free of charge
“Young people will use recyclable materials to create objects and will be monitored by experts to change the way they relate to what is generally considered garbage.”
Online reservations on the website or on social networks.
Number of participants: 30 max.
September 30th and October 1st
2. Eco-città del futuro
Age range: Children from 5 to 9 years old – free of charge
“The children will draw and color the city of the future guided by an educator who will lead them to think about sustainability in an imaginary atmosphere.”
Online reservations on the website or on social networks.
Number of participants: 20 max.
September 30th and October 1st
3. Gaya- restoring connection
Age range: open to the public, free of charge
“Participants will have the opportunity to experience activities that reconnect them with nature, such as yoga, personalized bio perfume, mindfulness, herbal teas, among others.”
Online reservations on the website or on social networks.
Number of participants: 30 max.
#oskarmetsavaht #institutoe #sustentabilidade #hube #precopconference
“The last few months have brought us many reflections. Life, Rebirth, Introspection. Faced with the need to look within, we have learned to celebrate personal, natural and cultural characteristics of each individual – and also regarding our land. We have learned to value our stories and understood that it is vital to nurture three other places we consider home: the body, the mind and the planet – biodiversity as the source, the vital principle.”
Iorane presents an immersive experience at the Inhotim Institute, the museum of contemporary art and Brumadinho Botanical Garden in Minas Gerais; for the purposes of conservation, exhibition and production of contemporary works of art, educational and social initiatives.
The collection Brasilidade Caminho I, Caminho II and Caminho III highlights the national riches and natural beauties of the Southeast region of the country, exploring Brazil’s natural scenery, biomes, and tropical exuberance.
“Reenergize. Fill your chest, look around you, and feel as if you are a part of this story. By absorbing the aromas, flavors, and fantastic visuals, we exhale Brazil’s essence together. Love and empathy for our Brazil!”
Inhotim
Inhotim Institute, a non-profit organization, is certified as a Civil Society Organization of Public Interest (OSCIP) by the Government of Minas Gerais and represents an immersive and interactive experience of art, nature, and architecture.
The exuberant landscapes of 140 hectares, between the rich biomes of the Atlantic Forest and the Cerrado, promote a unique sensory experience. The Art and Botany collections present 700 works of art by more than 60 artists from nearly 40 different countries.
“A living collection in which art and nature are constantly conversing. At Inhotim Institute, each visit is a brand new experience.”
Contemporary Art
Inhotim Institute presents a curatorship and a collection of contemporary art of international excellence.
“A unique exhibition model, in which art and landscaping are intertwined, creating a joint and unique experience.”
The curatorial project of Inhotim’s gardens, galleries, and outdoor works of art periodically invites artists to create pieces that are especially made for the institution, or to encourage and promote artistic production.
Botanical Garden
“Walking through the gardens of Inhotim involves more than contemplating its exuberance.”
Located between two of the richest biomes when referring to biodiversity, the Atlantic Forest and the Cerrado, the Institute is also a place for scientific research and a tool for conservation and environmental education.
Recognized as a Botanical Garden by the National Commission of Botanical Gardens (CNJB) in 2010, and a national and international reference in contemporary tropical landscaping, Inhotim presents Pedro Nehring’s project. Between 2000 and 2004, Luiz Carlos Orsini signed the landscaping project for the 25-hectare garden.
In addition to the 140 hectares of visitation area, and a 250-hectare extension of Inhotim Private Natural Heritage Reserve (RPPN), the Inhotim Botanical Garden (JBI) preserves the collection and botanical compilation of over 4.3 thousand species, both native and exotic, and gathers research and monitoring data of the natural heritage in open air and in the galleries of the Botanical Garden.
Educational
Educational Inhotim promotes experiences, conversations, and reflections with the purpose of uniting art and nature.
“It is a place for visitors, educators, and students to be in touch with contemporary and botanical art collections.”
In a transversal and multidisciplinary manner, the educational initiatives and the social projects of Educational Inhotim present: knowledge, perplexity, estrangement, and enchantment, especially for the population of the region of Brumadinho and Belo Horizonte.
“It is a dialoguing education, which explores essential matters regarding community life and seeks to bring people closer to art and nature, always geared towards human development and enhancing critical thinking.”
Brasilidade Collection
#inhotim #iorane #brasilidade #coleçãobrasilidade #museu #jardimbotânico #arte #artecontemporânea
SPLASH PARIS, a great reference of resort fashion and beachwear, featured eight brands from the Brazilian fashion internalization project Fashion Label Brasil by ABEST, Texbrasil by ABIT, in partnership with Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments).
It was an in-person event that took place in London (United Kingdom) from June 22nd to 25th, and was virtually transmitted through the JOOR platform of the international fashion industry between June 7th and July 2nd.
Fashion Label Brasil promoted the following brands: Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol and Triya, and Texbrasil featured Blueman.
“Splash Paris Show is a niche fair with great added value. It takes places on the banks of the River Seine, exuding much charm. Despite not being as captivating as the physical event, the virtual model managed to attract buyers and businesses”, Aurea Yamashita, executive manager of Fashion Label Brasil.
The first digital experience displayed profits and good expectations for participating brands as to future deals. Regardless of the marketing difficulties, in the buyers’ portfolio and dynamics of a digital platform, the companies promoted deals totaling USD17.000 between sales at the event and the expectations for the next 12 months are USD111.000.
“The Premium Resortwear Trade Show”, a brand curation for premium beachwear and resort fashion buyers.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Apex-Brasil The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
Miami Swim Week, focused on beach fashion, an event that took place in the capital of Florida, USA, presented buyers, journalists and fashion enthusiasts at the Destination, Cabana, and SwimShow fairs.
The event hosted 33 brands from the Brazilian fashion internationalization project Fashion Label Brasil by ABEST, Texbrasil by ABIT, Brazilian Footwear by Abicalçados, in partnership with Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments).
At Destination, from July 10th to 12th, the Brazilian brands: Ampersand Heart, Raíssa, NHall Resort Wear, Nay Sunset Wear, Paola Bernardi and Pura Swim from Texbrasil and Haight, Andrea Bogosian, Nádia Gimenes, Nannacay, and Sau Swim Bikinis from Fashion Label Brasil, displayed deals worth USD257.000 between sales at the event and the expectations for the next 12 months are USD600.000.
Nay Sunset Wear’s first experience at the event was essential to gain new customers in the country. “We are very happy with the result and the reception and interest of the buyers,” says the brand designer Adriana Senise.
At SwimShow, on July 10th and 13th, the brands Guria Beachwear, Planet Sea, Rio de Sol, Despi, from Texbrasil and Mos Brazilian Beachwear, from Fashion Label Brasil, companies promoted deals totaling USD282.000 and the expectations for the next 12 months is USD1.325.000.
“The return of physical art fairs brought relief and hope to brands and buyers, who during the pandemic had to adapt to the virtual model, which is practical, economical and agile. However, there is no interaction, contact with the product and, the best of all, the experience of the fair’s atmosphere,” Aurea Yamashita, executive manager of Fashion Label Brasil.
At Cabana, through July 10th to 12th, at the Miami Beach Convention Center, and online on June 22nd, the brands Adriana Degreas, from Texbrasil, Água de Coco, Andreza Chagas, Catarina Mina, Empress, Serpui, Lily Franco, Meerk, Osklen, Paula Torres, Room, Yukio, La Sirène, Lenny Niemeyer, Sinésia Karol and Triya, from Fashion Label Brasil, and Melissa from Brazilian Footwear, displayed the result of USD525.000 and the expectation for the next 12 months is USD1.330.000.
“We know that it is possible to do business in the digital environment, but the results from the in-person events show that buyers are willing to get to know the brands and do business with Brazilians even more, when they meet in person,” analyzes Lilian Kaddissi, executive manager of Texbrasil.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Abit
Founded in 1957, The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important organizations among the country’s economic sectors. It represents the productive force of 25.2 thousand companies installed throughout the national territory, with companies from all sizes and employing over 1.5 million workers, who together generate an annual turnover of USD48.3 billion.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to grow within the global market. Over the past 20 years, it has helped around 1.600 brands to enter the path toward exporting, making USD9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
#MiamiSwimWeek #beachwear #resortwear #swimwear #fashion #Destination #SwimShow #Cabana
The ecofriendly Franco-Brazilian brand Vert, in collaboration with the French illustrator and graphic artist Malika Favre, express art and sustainability in the collab Vert x Malika Favre.
This partnership presents the minimalist and intelligent Nova High model, a union between Vert’s sustainable technologies and the illustrator’s pop art inspirations.
The Nova High model is made from organic and agroecological cotton and rubber native to the Amazon. The color palette promotes klein blue, white, and red tones.
“For this collaboration, I made a cheeky joke with the iconic V logo, bringing a touch of sensuality to the NOVA HIGH model (and to your feet)”, affirms the artist, Malika Favre.
“For this collaboration, Studio Vert created a print of one of the artist’s drawings, applied to the organic cotton canvas of our model NOVA HIGH. The artist played with the colors Klein blue and blood red, where the iconic V of our logo became the outline of distinctive lips.”
#design #moda #fashion #vert #veja #malikafavre #novahigh #sustentabilidade #ecofriendly
As associadas Paola Vilas e Martha Medeiros apresentam uma nova linha Home Mobiliário.
Martha Medeiros
Martha Medeiros criou a Pop Up Casa Martha Medeiros na suíte Luxo do Palácio Tangara, São Paulo.
“Uma suíte de sonhos num palácio real. Aqui não é só para dormir, é para sonhar com um mundo repleto de amor e arte.”
A coleção apresenta almofadas de tricô e renda renascença, colchas, cúpulas para luminárias, toda a linha de puro aço e Flor de Mandacaru banhada a ouro, copos e taças rendados e a linha de top table.
Paola Vilas
Paola Vilas representou o desdobramento do universo conceitual e da linguagem visual da marca nos itens de mobiliário: peças esculturais que celebram o feminino, promovem portais para um mundo sem limites entre a imaginação e a matéria, e apresentam um diálogo contrastante entre materiais como o latão, o ferro e rochas brasileiras.
“Dando vida ao mobiliário, subvertendo a forma com que percebemos nosso entorno. Nos tirar da monotonia da experiência diária, subvertendo a forma com que percebemos o nosso entorno e nos transportando para um universo onde tudo é possível.”
#design #moda #fashion #mobiliario #paolavilas #marthamedeiros #home #linhahome #casamarthamedeiros
“Para quem tem alma de mar”
A marca de moda consciente LILLE e a marca infantil MI apresentam uma collab colorida para crianças de 1 a 11 anos.
A collab promove tecidos biodegradáveis e proteção UV +50 nos maiôs, biquínis e sungas infantis.
“Uma colab cheia de cor para deixar nosso mix ainda mais funcional!”
#design #moda #lille #infantil #fashion #modapraia #resortwear #beachwear #modainfantil
A Parioca é uma marca carioca com estampas irreverentes e um senso de humor ousado. “Nossa inspiração na cultura contemporânea de praia brasileira flerta com imagens divertidas e atrevidas e traz à tona o desejo de verões intermináveis.”
O nome Parioca expressa duas culturas, samba e um misterioso je ne sais quoi, a autoconfiança natural dos cariocas e a personalidade sedutora dos parisienses, “e desse mashup inesperado nasceu nossa atrevida personagem de verão.”
A marca representa mais do que moda praia com estilo, “estamos promovendo um estilo de vida e moldando uma atitude”, uma moda dinâmica com peças genderless, “nosso look é para todos”, e full looks, “nosso full look é uma peça coringa. Para usar junto; ou separado.”
“Portanto, certifique-se de ter sempre um par de Parioca ao seu lado e se divertir muito.”
#design #moda #wee #parioca #modapraia #modaresort #beachwear #resortwear #genderless #genderfluid
A Ryzí, marca brasileira que expressa as formas geométricas em bolsas e acessórios, para traduzir a sua identidade estética, apresenta a primeira coleção Ryzí Home, uma linha de castiçais 3D.
A primeira linha Home promove três castiçais montáveis que carregam o design único e colorido do DNA da marca.
“As formas inovadoras das peças são montáveis, possibilitando diversas variações ao combinar e montar como quiser.”
“Começamos com bolsas, mas a ideia é estarmos em todas as áreas de design, desde arquitetura até vestuário. Como diretora criativa, ter essa liberdade de criação é muito mágico”, revela Luiza Mallmann.
Os castiçais estão disponíveis no Gallerist, na Pinga e no e-commerce da Ryzí https://www.ryzi.com.br/.
#design #moda #ryzi #acessorios #bolsa #castiçais #home #linhahome #casa #linhacasa #decoração #gallerist #pinga #pingastore #luizamallmann
Nossa missão é ser porta-voz global do Design de Moda Brasileira, utilizando sua diversidade criativa como elemento de integração, geração de valor e tradução da transformação cultural da sociedade.
CONTACT
Av. Paulista, 1842 – North Tower – Sala 155
São Paulo/SP – CEP 01310-945
WhatsApp +55 11 97562-5798
claudia@abest.com.br
www.abest.com.br
