Vert and Malika Favre feature the minimalist and intelligent Nova High model
The ecofriendly Franco-Brazilian brand Vert, in collaboration with the French illustrator and graphic artist Malika Favre, express art and sustainability in the collab Vert x Malika Favre.
This partnership presents the minimalist and intelligent Nova High model, a union between Vert’s sustainable technologies and the illustrator’s pop art inspirations.
The Nova High model is made from organic and agroecological cotton and rubber native to the Amazon. The color palette promotes klein blue, white, and red tones.
“For this collaboration, I made a cheeky joke with the iconic V logo, bringing a touch of sensuality to the NOVA HIGH model (and to your feet)”, affirms the artist, Malika Favre.
“For this collaboration, Studio Vert created a print of one of the artist’s drawings, applied to the organic cotton canvas of our model NOVA HIGH. The artist played with the colors Klein blue and blood red, where the iconic V of our logo became the outline of distinctive lips.”
https://abest.com.br/wp-content/uploads/2021/08/Vert_Malika-Favre_01.jpeg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-08-04 13:03:442021-08-04 13:03:44Collab Vert x Malika Favre
“Uma suíte de sonhos num palácio real. Aqui não é só para dormir, é para sonhar com um mundo repleto de amor e arte.”
A coleção apresenta almofadas de tricô e renda renascença, colchas, cúpulas para luminárias, toda a linha de puro aço e Flor de Mandacaru banhada a ouro, copos e taças rendados e a linha de top table.
Paola Vilas
Paola Vilas representou o desdobramento do universo conceitual e da linguagem visual da marca nos itens de mobiliário: peças esculturais que celebram o feminino, promovem portais para um mundo sem limites entre a imaginação e a matéria, e apresentam um diálogo contrastante entre materiais como o latão, o ferro e rochas brasileiras.
“Dando vida ao mobiliário, subvertendo a forma com que percebemos nosso entorno. Nos tirar da monotonia da experiência diária, subvertendo a forma com que percebemos o nosso entorno e nos transportando para um universo onde tudo é possível.”
https://abest.com.br/wp-content/uploads/2021/07/martha_medeiros-1.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-07-28 14:45:342021-07-28 14:45:34Paola Vilas e Martha Medeiros apresentam a linha Home
A marca carioca Parioca apresenta uma moda dinâmica e genderless
Parioca apresenta uma moda dinâmica e genderfluid
Parioca apresenta uma moda dinâmica e genderfluid
Parioca apresenta uma moda dinâmica e genderfluid
A Parioca é uma marca carioca com estampas irreverentes e um senso de humor ousado. “Nossa inspiração na cultura contemporânea de praia brasileira flerta com imagens divertidas e atrevidas e traz à tona o desejo de verões intermináveis.”
O nome Parioca expressa duas culturas, samba e um misterioso je ne sais quoi, a autoconfiança natural dos cariocas e a personalidade sedutora dos parisienses, “e desse mashup inesperado nasceu nossa atrevida personagem de verão.”
A marca representa mais do que moda praia com estilo, “estamos promovendo um estilo de vida e moldando uma atitude”, uma moda dinâmica com peças genderless, “nosso look é para todos”, e full looks, “nosso full look é uma peça coringa. Para usar junto; ou separado.”
“Portanto, certifique-se de ter sempre um par de Parioca ao seu lado e se divertir muito.”
https://abest.com.br/wp-content/uploads/2021/07/Parioca_01-destaque.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-07-15 12:53:072021-07-15 12:53:07Parioca, uma moda dinâmica inspirada no samba e no je ne sais quoi
A Ryzí, marca brasileira que expressa as formas geométricas em bolsas e acessórios, para traduzir a sua identidade estética, apresenta a primeira coleção Ryzí Home, uma linha de castiçais 3D.
A primeira linha Home promove três castiçais montáveis que carregam o design único e colorido do DNA da marca.
“As formas inovadoras das peças são montáveis, possibilitando diversas variações ao combinar e montar como quiser.”
“Começamos com bolsas, mas a ideia é estarmos em todas as áreas de design, desde arquitetura até vestuário. Como diretora criativa, ter essa liberdade de criação é muito mágico”, revela Luiza Mallmann.
https://abest.com.br/wp-content/uploads/2021/07/Castical-Ryzi-Home_1-destaque.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-07-15 12:12:402021-07-15 12:12:40A Ryzí apresenta a linha de castiçais 3D
SPFW N51 presents the Sankofa Project to support racialized entrepreneurs
The SPFW N51 and the IN-MOD Institute presented the Sankofa Project, co-author of the Blacks in Fashion movement and the social innovation startup VAMO (Vetro Afro Indigenous in Fashion), to support racialized entrepreneurs.
The initiative aims to promote inclusion in Brazilian fashion and give visibility and support to racialized entrepreneurs.
In the Sankofa project, eight selected brands participate in three editions of São Paulo Fashion Week, receive mentoring and monitoring from lawyers, publicists, accountants and psychologists, and the advice of a “godmother” – a veteran brand consecrated at the SPFW:
Ateliê Mão de Mãe (Gustavo Silvestre, Projeto Ponto Firme)
Az Marias (Isaac Silva)
Meninos Rei (João Pimenta)
Mile Lab (Juliana Jabour)
Naya Violeta (Apartment 03)
Santa Resistência (Angela Brito)
Silvério (Vitorino Campos)
Ta Studios (Patricia Viera)
The initiative’s support strategy is created from the individual shortcomings and needs of each label.
“It’s more of a school than an exhibition stage,” explains Natasha Soares, co-founder of Pretos na Moda, for Vogue.
“In the African tradition of the Acã people, Sankofa is an ideogram represented by a bird with its head turned backwards, or by two curved lines that form a heart. For the writer, teacher, and human rights activist of the black population, Abdias do Nascimento, its meaning is: ‘return to the past to resignify the present and build the future.”
https://abest.com.br/wp-content/uploads/2021/07/Projeto-Sankofa-SPFW-51.001.jpeg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-07-09 17:38:012021-07-09 17:38:01SPFW N51 presents and supports the Sankofa Project
Neriage’s new Summer 2022 collection harmonizes the idea of breakage and fluidity
Neriage presented the new 2022 Sonar Summer collection at SPFW N51.
“This is the first collection (or story, as I like to call it), which does not talk about people, relationships or movements. I thought it wouldn’t make sense to talk about something other than the feeling of longing and the intimacy we develop with the objects and noises around us, or even the freedom we invent by dancing in our house and running in our minds.”
The Sonar chapter reimagines classic pieces in shapes and colors that harmonize the ideas of breakage and fluidity.
“I think that the dreams and these sensations are actually what we have closest to reality.”
The Sonar collection features shoes developed in partnership with Bluebird Shoes and pieces emblazoned with works by artist Gabriella Garcia, invited in this edition.
The details of cross-stitching, buttons and antique trims portray the sense of nostalgia throughout the process. Twisted pleats are also present and drapes on opposite sides. The volume introduced in some pieces, as well as the aged colors refer to the active imagination of the present past.
“‘I learned to like flowers as much as geological faults,’ excerpt from the feature film ‘I travel because I need it, I return because I love you,’ by Marcelo Gomes and Karim Ainouz, 2009.”
You can watch the show in full on SPFW’s Youtube channel
The Boléia collection depicts the Vernacular concept and essence
Misci presented the new Boléia collection at SPFW N51, “to discuss what is ours by essence from the Vernacular perspective.”
The brand explored a new perspective of the Vernacular concept: a collection inspired by truck rides.
“In this season’s presentation, Misci will materialize through the design approach, the dreams and perspectives of those who leave their homes in search of their dreams.”
The Boléia collection expresses the famous phrases of Brazilian popular culture in the prints, textures, and colors of jacquard in national raw material, such as organic cotton from Paraíba and silk.
“A pocket in front of the top is vernacular design – an affective memory rescue when remembering our mothers and grandmothers, who kept their money in their bras.” “It’s simple, but a strong image of many Brazilian women.”
“I grew up and was raised on the edge of the federal highway, in a cabaret that my family owned. I remember when I was arguing with my grandmother. I’d go to the side of the road to hitchhike. She would come running after me so I would come home,” “It is an exciting collection, because I celebrate the women of my life. I was raised by them and it’s been a year and three months since I last visited them because of the pandemic,” said designer Airon Martin for Elle magazine, “inspiration comes from his childhood.”
Misci saw in the culture and roots of Brazil the potential for the construction of three new narratives for the season: Misci + Tiê, Therpol and the sustainable fashion and Óticas Ventura – made in Brazil.
The first collab reveals the Brazilian fashion of Misci and the cachaça Prata da Tiê, to resignify trivialized terms of our language.
The second collaboration is the slipper developed by Therpol, thermoplastic based on natural rubber – biorenewable source of raw material that allows the production of rubber artifacts and that uses the same injection system of the production of plastic parts.
And in the last story, three models of glasses created from a re-reading of a classic model of Ótica Ventura.
“An award-winning silver cachaça and a 100% sustainable sandal are some of the stories that will be told exclusively at this time.”
https://abest.com.br/wp-content/uploads/2021/07/misci_1-1.png644920abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-07-09 17:26:492021-07-09 17:26:49Misci presented its new collection on The SPFW N51
Flavia Aranha exhibited the new collection at SPFW N51 to celebrate the theme of regeneration
Flavia Aranha presented the film-collection Sopro, alongside the musician and producer Betão Aguiar, to close out the São Paulo Fashion Week N51 and celebrate regeneration as the future of sustainable fashion. On Sunday, the 27th, the stylist was invited to a sustainability round table, a chat about building a sustainable brand.
The collection reused the waste destined to the brand’s fabric bank to design it from a new chapter. “I enjoyed seeing the brand in this new place. Gathering pieces is gathering memories. There’s something simple about it,” she told Elle magazine.
The brand expresses sustainability and conscious development in the reuse of the studio patches with patchwork technique, in partnership with the Artisans of Muquém (Goiás) and Artisans of Maciel (Minas Gerais).
The collection features clothes in cotton, linen, silk and natural and organic wool, animal accessories, created in partnership with the brand Arqvo, whistle necklaces of the artisan from Espírito Santo, Maurílio Coelho and magnifying glass necklaces. Also, the tapestry pieces should be highlighted, handmade by women of the Lagoa do Carro (Pernambuco) Tapestry Association, using Merino Wool yarns from the partners of the Fios da Fazenda (Rio Grande do Sul) brand and then sewn by the FA team. The slippers in Taboa were made by the Association of Women Artisans of Guapiara Arte Vida and finished with patchwork of the fabrics used in the show.
The colors and dyeing were created in copper cauldrons from simple materials, leftover food – onion husks, avocado seed, black rice broth and beans, Creole corn straw, catuaba – to recreate the tones of the sky.
“Mother earth smiles and celebrates the care and love of wise women who come from time to time to rescue ancestral teachings, combined with the techniques of the future, print, document, and announce a new time.”
You can watch the show in full on SPFW’s Youtube channel
“This film is a utopian daydream in dystopian times. A sensory and timeless outlook at the life that passes through us. The camera stands like the air: floats, levels, runs. It records the body, skin, tissue of these women who inhabit our clothes,” completes Flavia Aranha.
You can watch the show in full on SPFW’s Youtube channel
A marca Misci expressa a miscigenação dos elementos estéticos no design de roupas, acessórios e mobiliário.
O fundador da marca Airon Martin, nascido em Sinop, Mato Grosso, foi criado por sua mãe, avó e tias, e retrata a essência dessas mulheres no seu processo criativo.
A Misci nasceu pela vocação de ser um estúdio multidisciplinar de design e em 2018 se materializou apresentando um novo conceito na primeira coleção de vestuário e mobiliário no mesmo processo criativo. “Desconstruindo a percepção de gênero com modelagens masculinas representadas por mulheres em imagem.”
A marca promove uma maneira diferente de mesclar moda, estilo de vida e uma visão autoral brasileira e sugere que os produtos devem ser inclusivos e não adaptativos para os corpos e suas condições.
“A Misci propõe um tempo diferente para o lançamento de produtos que transcende o calendário tradicional de moda, respeitando o ciclo de criação do designer, a cadeia produtiva e também os consumidores, acostumados com a velocidade das tendências e consumo.”
Airon questiona os padrões de comportamento pós-modernos, desconstruídos de qualquer arquétipo, pelas campanhas transgressoras e poéticas. “Quando falamos de economia criativa, não falamos apenas do produto final. É sobre serviço e valorizar um sistema que também faz parte do processo criativo que seja socialmente mais justo e psicologicamente sustentável”.
https://abest.com.br/wp-content/uploads/2021/07/Misci_Airon-Martin_01-destaque.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-07-06 10:56:572021-07-06 10:56:57Airon Martin apresenta a Misci, moda e estilo de vida com uma visão autoral brasileira
