As associadas SERPUI, Catarina Mina e Camila Vieira apresentam acessórios de decoração na nova linha home.

A marca de bolsas contemporâneas SERPUI assina uma coleção de acessórios para decoração e cria uma experiência completa, CASA SERPUI, na forma de jogos americanos e porta-guardanapos.

A marca cearense Catarina Mina expressa sua essência sustentável e artesanal no manifesto “Casa Corpo Vivo” e lança uma coleção de luminárias versáteis que carregam a cultura do Nordeste nas matérias-primas palha, crochê e madeira. 

E a associada Camila Vieira traduz a conexão e beleza dos cristais e suas fontes energéticas em acessórios únicos de decoração.

In an interview with Haus von Eden, Brazilian designer Ana Khouri talks about the challenges of sustainable jewellery and her collaboration with Fairmined, an assurance label that certifies gold from empowered responsible artisanal and small-scale mining organizations.

Fairmined transforms mining into an active force for good, ensuring social development and environmental protection. The standard includes requirements for organisations to perform responsible artisanal and small-scale mining: formal and legal mining operations, environmental protection labor conditions, traceability of Fairmined minerals, and socio-economic development through the Fairmined Premium.

“My idea of jewellery goes beyond the intended purpose of ornamentation, entering more into the realm of art and sculpture. The designs are about the myriad ways that a piece can take shape on the wearer, and the balance the work creates with the body and as an extension of it. It is a very intimate process and a never-ending evolution of my artistic and aesthetic vision. Rather than a fashion business that follows any trend, it is about looking inside to who you are and what you believe and being true to that”, expresses the designer.

The investment it takes to extract gems and minerals correctly is high and the bureaucracy it takes to implement the projects is what’s keeping the sector behind. “If the main focus of a brand or a company is being profitable then we have challenges. The mindset needs to change and that takes time. I was brought up with such beliefs, so it felt natural to me to bring them into my work and my brand. I’ve always believed that you should do what you believe in, stand out and make a change. I want to help promote responsible, ethical, social and environmental practices, contributing to the change I want to see in the world”.

Sustainability is defined by the same elements that are found in all great work – quality, care, delicate craft and timelessness. And acting in an ethical and responsible manner is the desire and symbol of lasting value.

The brand that is part of the Fair Trade Alliance for Responsible Mining (ARM), a non-profit organization recognized worldwide as a leader and pioneer of responsible and small-scale artisanal mining, concludes, “From the beginning, my work has been a way to communicate a sense of harmony – of knowing my place in the world and being fully present within it. It allowed me to see what had been right in front of me, something so fundamental to life but so often muted by man-made distractions – the interconnectedness of all that surrounds us”.

Vogue Paris presented the latest fashion and essential trend, a selection of the 28 spring basket style handbags, highlighting the members Abest, Nannacay Zana bag in buriti straw and SERPUI watermelon straw bag.

“Os principais propulsores do varejo em 2021 serão a recessão, a pandemia, a evolução do mundo digital e, no que diz respeito aos consumidores, a vontade de apoiar modelos de negócio igualitários e sustentáveis”.

A plataforma de tendências, WGSN, apresentou as principais previsões de varejo e mudanças estratégicas para 2021, da reestruturação das lojas físicas à importância da conveniência e do empoderamento das comunidades locais.

É essencial que, com a tendência de instabilidade e incerteza no cenário econômico, os varejistas realinhem seus negócios de forma ousada para sustentar uma futura relevância e garantir a sobrevivência a longo prazo, com a adoção de estratégias que abordem a disparidade econômica, a emergência climática e a transição para o digital.

Em 2021, os países enfrentarão cenários econômicos extremamente divergentes, e os mercados mais promissores serão aqueles que lidaram com a pandemia de forma mais bem-sucedida.

Com o consumidor mais consciente e conectado, as marcas devem se reinventar e integrar estratégias sustentáveis e igualitárias aos seus processos, adotando a prática do consumo responsável.

E em relação a transição para o digital, as restrições de 2020 obrigaram as empresas a incorporar a atuação digital, e o e-commerce passou a representar o novo normal para os consumidores. E para 2021, as marcas devem investir no mundo digital e promover opções online em todas as etapas do processo comercial.