The new Spring Summer 2024 collections are already gaining visibility
The launch of the new spring collections took place last month | Summer 2024 for retailers and boutiques in showrooms across Brazil. In SP we highlight three of them that last week, among other brands, had the presence of Abest associates.
In the Casamoda Showroom: AM from Brazil, La Sirène, Rio de Jas, Serpui and Yukio.
At Contemporâneo Showroom, we had Inglesis, Lilly Sarti and Sinesia Karol.
And the brands that represented ABEST in the New Showroom were Norah Jour et Nuit and Modem.
https://abest.com.br/wp-content/uploads/2023/05/AM-do-Brasil.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2023-05-15 12:58:572023-05-15 12:58:57ABEST presents associates in different showrooms throughout São Paulo
During the Casamoda Showroom, on April 25th in the Presidential Suite of the Hotel Unique, organized by ABEST’s president, Michele Coleto, we had a Talk about consumer culture in Brazil and its challenges in the area of sustainability of the production chain. Mediated by the executive manager of ABEST, Aurea Yamashita and Anne Willians with the participation of Carol Magalhães, Carol Maluf, Lalá Noleto, Monalysa Alcântara and Fabio Ynoue. Check out the best moments below.
https://abest.com.br/wp-content/uploads/2023/05/Aurea.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2023-05-09 15:26:532023-05-09 15:26:53ABEST participates in Talk during the Casamoda Showroom
The Fauna Brasileira line campaigns in favor of the riches of Brazilian nature.
The Fauna Brasileira collection by the Serpui handbag brand reminds us of the importance of maintaining the precious treasures that Brazilian biomes hold:
The Pantanal is one of the greatest Brazilian refuges that today it is home to more than 4,700 species.
With each collection, SERPUI keeps its inspiration alive in Brazilian nature. To celebrate yet another collection, in partnership with SOS Pantanal, we bring freshness to pieces in the shape of birds, land and water animals.
In the struggle for the preservation of all animals, especially jaguar, for each piece sold, a percentage will be donated to help the Pantanal.”
https://abest.com.br/wp-content/uploads/2023/05/fauna.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2023-05-04 12:45:062023-05-04 12:45:06Serpui launches collection in partnership with SOS Pantanal
Lenny Niemeyer reinforces its presence in São Paulo with the reopening of its flagship store in the Jardins district, located on the charming Sarandi 98 Street. The retrofit project was signed by architect Fernanda Cabello with landscaping by Tanus Saab, bringing a new layout to the space, which proposes a new consumer experience to customers, with the iconic identity of Lenny Niemeyer. “I always wanted to have the brand’s home in São Paulo, literally speaking. A place that goes beyond a store, a hub of brand connections with Stylists and the Press, and this address allows for multiple activations. I’m excited about this new address, which now renovated can provide new projects and opportunities,” says the stylist.
The store reopens with pieces from the Winter 23 collection, Reflexos, and also has a rack of pieces developed on demand, where some bases are reinterpretations of iconic fashion shows and campaigns.
The brand continues with a major expansion and strengthening project in São Paulo. In addition to the overhaul of the Jardins store, which has been active since 2007 and now has a new look, the beachwear and resortwear label plans to open two new points in the city later this year, projecting a 15% growth in revenue.
https://abest.com.br/wp-content/uploads/2023/04/lenny-jardins.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2023-04-26 18:30:172023-04-26 18:30:17Lenny Niemeyer reopens in Jardins with a concept store
INSCRIÇÕES ABERTAS Curso Estratégia de Internacionalização – 2ª Edição 2023 20, 27 e 28 de junho – São Paulo ou on-line
Olá, amplie sua margem de sucesso de internacionalização de sua empresa, acessando as ferramentas certas para lidar com os principais desafios para abertura de novos mercados. E a gente vai lhe ensinar como. Inscreva-se no curso de Estratégia de Internacionalização – 2ª Edição 2023, realizado pela ApexBrasil em parceria com a FIA/USP, e aprenda a analisar, com racionalidade, as principais questões e dimensões relacionadas à expansão internacional de empresas brasileiras para operar em mercados no exterior.
O participante poderá escolher se vai querer fazer o curso de forma presencial em São Paulo ou fazer on-line ao vivo.
Em três encontros, você vai estudar sobre:
► Compreender o ambiente de competição global; ► Entender as questões estratégicas que influenciam a expansão internacional;
► Conhecer tendências para construção de cenários para operações no exterior;
► Compreender técnicas que apoiam o desenvolvimento da estratégia de internacionalização; e
► Promover o networking entre as lideranças das empresas brasileiras.
As inscrições estão abertas até 14 de maio.
Inscreva-se e descubra como uma boa estratégia pode ajudar a maximizar seus lucros e minimizar seus riscos na hora de ampliar sua operação em novos países.
Curso de Estratégia de Internacionalização 2ª Edição 2023
Data: 20, 27 e 28 de junho de 2023 Horário: 09h00 às 13h00 e 14h00 às 18h00 Local: São Paulo ou on-line (escolha durante a inscrição) Valores:
R$ 1.000,00 para um participante; R$ 1.600,00 para dois participantes de uma mesma empresa; ou R$ 2.100,00 para três participantes de uma mesma empresa.
https://abest.com.br/wp-content/uploads/2023/04/curso1.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2023-04-19 17:57:232023-04-19 17:57:23Curso Estratégia de Internacionalização – 2ª Edição 2023
https://abest.com.br/wp-content/uploads/2023/04/ori-1.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2023-04-17 15:05:032023-04-17 15:05:03Nossa nova marca associada: @ori.rio.ori, bem vindos!
Technology is used to guarantee the origin of the ore and avoid connection with mining activities or environmental damage
The Brazilian company Fênix DTVM carried out the first sale of a gold bar in Brazil with full traceability through blockchain technology. The resource is used to record the step-by-step process of obtaining the ore, guaranteeing the origin of the product and avoiding connection with activities such as illegal mining or deforestation.
The project was a partnership with the Minespider blockchain and is a first step in integrating the technology into all supply chains of gold-related products that are already linked to the company’s digital infrastructure. According to Fênix, the goal is to have 100% traceability for all its suppliers and operations by the end of this year.
Blockchain is used for documentation, certification and traceability, helping with “business sustainability and social responsibility,” according to the company. Fênix’s director of operations, Pedro Eugênio Procópio, says that the company seeks to “show that it is possible to be a global aggregator of metals, promote the transmission of a positive culture of responsible origination and ensure that small and medium-sized Brazilian miners are respected in its gold production.
“Gold is a largely consumer-facing product — whether in jewelry or as an investment — and consumers deserve to know that their purchasing decisions do not negatively impact environmental health or human rights elsewhere,” said Minespider CEO Nathan Williams.
For him, the unprecedented application in the gold market in Brazil represents an “exemplary case of a company that purchases and centralizes gold that not only strives to operate with compliance, but also gives a history to its metals, evidencing its superior value to anonymous metals “.
Fênix intends to have new traceable gold bars starting in April. At the same time, it is now working on the second phase of the technology integration project, which will seek to register the entire chain of gold-related products that it exports.
https://abest.com.br/wp-content/uploads/2023/04/blockchain.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2023-04-05 13:12:412023-04-05 13:12:41Company sells first gold bar in Brazil with blockchain tracking
Lenny Niemeyer launches its new winter collection inspired by the period of dematerialization we live in, where the boundary between real and virtual universes begins to disappear. The stylist created her own interpretation of reality through images that convey lightness and fluidity in the pieces.
The brand’s connection with the plastic arts is evident in all of the season’s prints, as well as nature, which appears in elements reflected on immaterial surfaces. “This collection arrives lit up with points of citrus colors and reissues of lycra models and clothes from runway shows and past campaigns that I love. An interesting counterpoint to digital prints with a more modernist feel,” says Lenny, CEO and Creative Director. For Telma Azevedo, the brand’s Style Director, “Maximized textures and vibrant colors are the highlights of our collection. In a world permeated by digital experience, textures are an invitation to experience other senses, in addition to vision. Digital, lively tones such as citrus and carmine, illuminate the color chart, in balance with colors from nature, such as sage and mocha”.
For the season, the brand strengthens the development of on-demand pieces, where some bases are reinterpretations of iconic fashion shows and campaigns. Lenny Niemeyer also reinforces the responsibility of creating pieces that combine quality with the reduction of environmental impacts with the BioWear line, made with raw materials such as Bio Lycra CO², Malha BAM, Viscose Bio, Recycled BioNyl and ECONYL®. Another bet of the brand is the pieces made manually through the sustainable management of Brazilian natural fibers, such as Carnaúba straw, Buriti fiber, Wicker and Caroá.
With photos by Pedro Loreto and styling by Daniel Ueda, the new season’s pieces can be found in physical stores and online.
Mayara Rovery talks about inspiration for her startup and talks about a master class given in France.
Mayara Rovery is, in addition to Sustainability Coordinator at ABEST, founder of Yby Bank, a startup for the purchase and sale of second-hand gold and the first reuse metal bank in Brazil. The idea came when she was working with her sister on product development at Mariah Rovery jewelry brand. Within the brand, she began to worry about where the metals used in the confection would come from, studied where she would have gold with a certificate of origin and looked for other ways to capture the raw material, such as jewelry auctions and trunk shows.
Founded 1 year ago, the purpose of YbY Bank is to raise awareness about illegal mining, one of the subjects currently in great focus in Brazil due to the case of the Yanomami indigenous people in the Amazon rainforest. And the YBY Bank process works like this: the already industrialized gold pieces are purchased from a company or individual, purified and returned to the market, each piece with its QR Code telling about the origin of the raw material.
In order to present her solutions and raise awareness among new luxury fashion designers and entrepreneurs, Mayara was invited by the Sorbonne University of France to give a Master Class. In the class, she contextualized the Yanomami crisis to bring the concern to the students about why reuse gold and the importance of knowing the origin of the product to avoid new extractions.
The project has interaction with consumers and is called Corrente do Bem. If you liked the project and have gold or silver pieces for sale, send a message to Yby Bank: https://www.ybybank.com.br/como-vender.
After the evaluation, they make the withdrawal for those who are from São Paulo and for other cities, they generate a postage code.
Mayara Rovery also gave an interview on Reset Podcast: “Is conscious mining possible?” which you can check here.
https://abest.com.br/wp-content/uploads/2023/03/moedayby.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2023-03-08 10:03:362023-03-08 10:03:36Fashion and sustainability: Where does the gold we use come from?
