Alongside 40 jewelry designers, Brazilian Ana Khouri joined in an online campaign, #Linked, created by Share Our Strength, to help feed young people in the US who are vulnerable after schools closed across the country due to concerns about the coronavirus.
According to the non-profit organization, almost 22 million low-income children from communities across the country have free and reduced-price meals at the cafeteria during school period.
The fine jewelry community from New York to Los Angeles will help fund the initiative by donating a portion of its sales to the cause.
In celebration of International Women's Day, Marcia Kemp's NANNACAY sealed a partnership with Beulah London, one of the first social impact fashion brands debuted in the UK.
Together they created a limited edition handbag, entitled Flora, which is part of the summer 2020 collection: a wicker handbag with a braided handle in natural silk, woven by hand by a single Brazilian artisan, making it unique, as one piece is never the same as the other.
Through the synergy of related values, the BEULAH X NANNACAY handbag supports the preservation of traditional Brazilian handicrafts made in several communities. For every bag sold, 10% of all profits will be donated to Beulah's Impact Partners, which support vulnerable and trafficked women in Bangladesh, Nepal and India, through the Beulah Trust.
These funds are invested in additional training and development for these women, allowing the brand to sustain and increase employment opportunities for more women. Creating a sustainable, commercial and creative vehicle that proves luxury fashion can be used as a force for the good of all.
French-Brazilian sustainable tennis brand Veja opens its first flagship store in New York. It will be the brand first time in a United States location, and it will open its doors just three months after the opening of the Paris flagship store.
The store is located at 205 Mulberry Street, where it was previously the home of Creatures of Comfort, one of the best concept stores in New York. The store will not only offer every style and color of the famous Veja sneakers, but will also be a space to host lectures, talks and to work as a rendez-vous point.
“The chosen location on Mulberry Street has the same feeling of the Parisian neighborhoods that we consider to be our home. In this store we go beyond retail to launch projects, we believe in helping people to connect with cool and meaningful initiatives “, says François-Ghislain Morillion , Veja co-founder.
Sébastien Kopp and Morillion felt in love with NoLita over 10 years ago, while exploring New York City with friends. At the invitation of their friend JR, in their studio in NY, they developed Veja in this location and learned to love the neighborhood.
Their team worked to create a simple, minimal and refined space without any waste. They collaborated with NY architect Paul Van Der Grient, from WXY Studio.
Leaving the space in a raw aesthetic is the way we have always seen it. Most brands change everything when settling into a new store. It is heartbreaking to see all the building materials and previous furniture that are thrown away. We think the opposite: the store of the future will be very simple. We like to feel the place history. To us, a wooden floor tells a story, not to mention that it is much more environmentally friendly to try to keep everything that is in good condition,” says Sébastien Kopp, Veja co-founder.
In addition to the reclaimed building materials, the store’s electricity is wind powered and 100% renewable.
Some exclusive design elements in the space include neon pieces created by Brazilian fine artist Kleber Matheus. A video display to the left of the store shares the brand’s history and mission in order to show the entire process of making a shoe – from innovative materials to fair wages that are the core of Veja’s DNA.
In addition to retail, the store will house monthly panels, discussions and actions focusing on transparency, climate initiatives and sustainability. The program will start in April.
A revista Vogue Brasil conecta seu conteúdo impresso com o Projeto Ovo, fundado por Ana Khouri e Helena Sicupira em 2014, cuja ideia é comercializar roupas e acessórios de segunda mão para ajudar a manter organizações sem fins lucrativos.
Na capa da revista desse mês e na matéria Consumo 2.0, todos os looks usados pela atriz Erika Januza e pelas influencers Helena Lunardelli e Silvia Braz, embaixadoras do Projeto Ovo, já estão no Instagram @projetoovo para que os leitores possam comprar e fazer a diferença.
Funciona assim: as peças doadas para o Ovo são enviadas às instituições para que elas mesmas gerenciem suas vendas online. A instituição recebe as doações, fotografa, posta, negocia o valor, entrega o produto via Correios para o comprador e recebe diretamente o dinheiro da venda via depósito bancário. Ou seja, nenhum valor passa pela Ovo.
Os projetos beneficiados no momento são: Instituto C, que assiste famílias e crianças em situação de vulnerabilidade em São Paulo; Centro Educacional Catarina Kentenich, creche paulistana em período integral que serve de apoio para famílias que não têm com quem deixar suas crianças; Casa do Rio, que trabalha pela autonomia dos povos da floresta amazônica e pela conservação da biodiversidade, criando projetos de educação, agroecologia e geração de renda, com foco em mulheres e jovens, e Casa 1, centro de acolhimento, cultura e clínica social para jovens LGBTQ+.
From January 28th to 30th, designer Flavia Amadeu attended the 9th Future Fabric Expo, at the Victoria House, in London. The event is considered to be a great showcase of sustainable materials aimed at the fashion and textile industry in Europe.
In addition to the exhibitors, the trade show carries a schedule of talks in partnership with Parley for the Oceans, addressing topics such as circular economy models, transparency and traceability with solutions based on Blockchain, AI technologies and 3D design, among others.
In this edition, the designer showed the novelties in Amazon rubber from her B2B company, AMADEU – Amazonian Materials & Design United. The new product catalog includes seven materials derived from Amazonian rubber, recycled rubbers, among other sustainable materials that the designer represents, such as Save the Forest, Ratoroi and Da Tribu.
It is worth mentioning that in British soil Flavia Amadeu not only sells her products, but also develops and signs other designs projects. For example, fashion designer Vivienne Westwood has already developed an exclusive rubber dress produced by the designer in partnership with forest communities. In partnership with actress Lily Cole, Amadeu developed a jewelry collection – that was sold out in a week. Another work by Flavia Amadeu was with British brand Bottletop, developing rubber bracelets for the brand.
Nossa missão é ser porta-voz global do Design de Moda Brasileira, utilizando sua diversidade criativa como elemento de integração, geração de valor e tradução da transformação cultural da sociedade.
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