Isolda Unisex Upcycled Collection
“To create from leftovers excites me, and gives me purpose. I feel that, as a brand, we have this responsibility. We were keeping a very rich textile archive, and being able to take time to dive into other collections and stories to give them a new meaning is fascinating and something very powerful ”, says Juliana Affonso Ferreira, Isolda’s creative director, about the new Unisex Upcycled collection.
After the Isolda Upcycled line in 2020, the brand’s current creative stage is inspired and motivated by reusing and transforming its entire textile waste archive into new pieces. And for 2021 the focus is on genderless styles, with pajamas inspired by Indian vintage ones, shirts, shorts and kimonos manufactured using linens, cottons and silks- from past collections dead stock- in upcycling process.
In addition to the upcycling of flat and printed fabrics, the brand reuses samples of embroideries, patches and appliqués to create one of a kind pieces with unique details.
Another commitment to sustainability in 2020 was to manufacture on demand, with a limited stock created with leftover fabrics, without replacements. The production time for each piece can take around two or three business days from the day of purchase.
The lifestyle and current moment reflected and guided the creation of the collection and the photographic campaign, clicked on Juliana’s place in São Paulo and on her friends and neighbors- architects Luiza Hueb and José Miguel Ferreira from Hueb Ferreira architects- apartment. In a minimalist and cozy location, the fresh all over prints by André Ligeiro, beauty by DryClub at Home, styling by Juliana Sans, and models Erikah Cardoso and Zeh Moreira, the new collection was debuted on Friday, February 26th, 2021 and it is available exclusively on the Isolda website.
