The new Fashion Week 2021 trends
Last September, the first fashion week edition during the pandemic can be considered a fluke. The second edition is starting to look like the future.
With the vaccination program, consumers, workers and companies can make post-pandemic plans with a little more confidence, although they are not yet out of danger.
Fashion platforms Bof (Business of Fashion) and Vogue showed the trends for Fashion Week 2021. A forked calendar is taking shape, where those with prestige, marketing and production budgets show when and where they want, as niche and emerging designers come together in the fashion week itself.
At New York fashion week- reformulated as “The American Collections Calendar”- most brands showed collections between February 14th and 17th, with Jason Wu opening the week with a live catwalk following social distance protocols and Tom Ford ending the season. The New York Men’s Day took place on February 15th, with A. Potts, Ka Wa Key and Timo Weiland among the showcased brands.
In London (19th to 23rd February), despite having an interim schedule at the moment, British Fashion Council (BFC) has announced that it will showcase 95 fashion designers: 34 from women’s fashion, 22 from men’s fashion, 29 gender neutral and 10 accessory brands. The collections will be shown predominantly in virtual format, through the Official LFW Digital Hub online platform.
In Milan (February 23rd to March 1st), the season’s schedule is the following: 61 catwalks, 57 presentations and by appointment events (15 live and 42 digital), plus six other shows – totaling 124 events. And again, its digital platform will house other areas, such as a room dedicated to Italian students, in addition to virtual showrooms for buyers.
Finally, Paris fashion week is scheduled from March 1st to 9th, but its schedule is yet to be known.
