Catarina Mina, a transparent brand, focused on those who produce
The collaborative brand presents the line Olê de Casa and showcases its new collection at Milano
Catarina Mina, a brand from Ceará, believes in transparency and conscientious consumption. In 2014, it presented the first open cost initiative in Brazil.
“We decided to expose the costs involved in the production process of each one of our pieces. This is a way to draw attention not only to our priorities, but also to question what is often involved in the making of a fashion product. We were the first fashion brand in Brazil to launch this initiative.”
“The idea of a different type of fashion always enticed us. One that questions more than answers.”
Olê Rendeiras Project
The Olê Rendeiras Project, a partnership between Catarina Mina and QAIR Brasil, an independent energy producer, presents the line Olê de Casa in YEAR II.
In 2019, Catarina Mina and QAIR developed the Olê project (Rendeiras de Bilro) with lace artisans from the region of Trairi, in the west coast of Ceará.
“We believe in fashion that is transparent and developed collectively.”
This initiative brings value, meaning and perpetuity to bilro (bobbin), the lace of Ceará. It is handcrafted, transparent, responsible, and focuses on who produces.
“’Ô de casa, ô de fora’ (meaning, ‘Anyone home, anyone out there?’)
This is how we greet ourselves, amongst our neighbors, friends, godmothers…Olê de Casa is a name that evokes this type of greeting: opening the door to welcome the other in.
The coasters and placemats are inspired by the heritage and richness of bobbin, bringing beauty to the table set, in the living room, at home.
Open the doors for Olê.”
Catarina Mina and the Olê project for Brasil Eco Fashion Week
The fashion and sustainability week of Brasil Eco Fashion Week, BEFW, held its fifth edition on September 24 and 25, 2021 at Milano Fashion Week.
BEFW and Fashion Vibes, platforms of fashion, creativity, and art, presented fashion shows and showrooms during the fashion week in Milan, to position Brazilian brands and stylists in the international market.
The Olê Rendeiras project joined the line up of the event and showcased the collection ‘Litorânea, caderno e memórias do mar’ (Costal, accounts and memories from the sea) at Brasil Eco Fashion Week.
“Bobbin lace is indeed memory, but it is mainly future. This is the knowledge that create the stories that can be seen in the walkway, revealing the ancestral ways as a possible path for the new generation of artisan women. It is an art that takes them further, without losing the ocean’s sound and smell. In this journey further, Olê crosses the ocean, breaks borders and lands in Italy for one of the main fashion weeks in the world.”
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