Lenny Niemeyer reopens in Jardins with a concept store

Lenny Niemeyer reinforces its presence in São Paulo with the reopening of its flagship store in the Jardins district, located on the charming Sarandi 98 Street. The retrofit project was signed by architect Fernanda Cabello with landscaping by Tanus Saab, bringing a new layout to the space, which proposes a new consumer experience to customers, with the iconic identity of Lenny Niemeyer. “I always wanted to have the brand’s home in São Paulo, literally speaking. A place that goes beyond a store, a hub of brand connections with Stylists and the Press, and this address allows for multiple activations. I’m excited about this new address, which now renovated can provide new projects and opportunities,” says the stylist.

The store reopens with pieces from the Winter 23 collection, Reflexos, and also has a rack of pieces developed on demand, where some bases are reinterpretations of iconic fashion shows and campaigns.

The brand continues with a major expansion and strengthening project in São Paulo. In addition to the overhaul of the Jardins store, which has been active since 2007 and now has a new look, the beachwear and resortwear label plans to open two new points in the city later this year, projecting a 15% growth in revenue.