Oskar Metsavaht and Portobello
Oskar Metsavaht, who is founder and creative director of the Brazilian fashion brand Osklen, Unesco Goodwill Ambassador for Culture of Peace and Sustainability, Director of OM.Art and president of Instituto-E, develops a series of projects beyond the fashion industry, as the case of the recent partnership established with Portobello, a leading ceramic tile company.
Recognized as a benchmark in sustainable human development, Oskar founded Instituto-E more than 20 years ago through which he implements several projects focused on sustainability with partners such as UNESCO, the Ministry of the Environment of Italy, the UN Ethical Fashion Initiative, among others .
The partnership between Instituto-E and Portobello took place through the consultancy project, which consists of mapping, analyzing and implementing sustainability criteria based on the pillars: social, economic and environmental, improving the scarcer areas and organizing the performance in a systemic way. Based on the diagnosis, the institute creates a series of guidelines for the company to be able to evolve in the implementation and improvement of its decision making to maximize positive socioenvironmental impacts, combining such efforts with communication under the bias of sustainability to engage and inspire different audiences .
Also in conjunction with Portobello, the Ipanema line was born by Oskar Metsavaht, expressing creativity, modernity and authenticity.
The collection was inspired by the archetype of the neighborhood, using the raw material that represents the boardwalk, an Ipanema brand.
The pieces bring textures, colors and nuances, reproducing the Portuguese stone from the sidewalk, and maximosaicos in irregular shapes, simulating its asymmetry. Also, the line of decorated tiles, Neotropical, inspired by the design of the Ipanema boardwalk.
