The event presented the latest collections from Brazilian brands at the New York Fashion Week
Fashion Label Brasil and Azzi+Co promoted a press days during New York Fashion Week, 611 Broadway, 16-17 september.
“The general vibe (in NYFW) was joy at the chance to be in-person again”, Vanessa Friedman for The New York Times.
Discover the latest collections from designers: Betina de Luca, Cecília Prado, Juliana Sanmartin, Lenny Niemeyer, Maria Frering, Ostra, Room, Serpui, Triya, Vanda Jacintho and Waiwai.
The return of physical events creates new networking and connectivity experiences in an exclusive schedule.
“Physical retail is the heart of connecting brands with people,” Camila Salek, columnist for Harper’s Bazaar Brasil.
The event promoted by Abest and Apex-Brasil, developed the image and branding of Brazilian brands for the main media and influencers in the world.
US Publications
The Editorialist, Vogue, WWD, WSJ, Coveteur, Harper’s Bazaar, Hearst Group, Town + Country, Financial Times, Cosmopolitan, ELLE, Daily Front Row, Women’s Health, Seventeen, Elle Decor, Veranda, Bustle, Grazia, Who What Wear
International Publications
Vogue Mexico, El Tiempo, Elle Brazil, Elle Mexico, People en Español, Vogue Brazil, Harper’s Bazaar BR
Influencers
Ucha Meirelles: Vogue Brazil
Tanya Ortega: Vogue Mexico & Brazil
Cristiane Peixoto: Harper’s Bazaar BR
Julia Kananovich: Fashion Stylist
Monica Sordo: Designer
Melissa Vale: Influencer
Jaclyn Palermo: Hearst
Claudia Rondon: Influencer / Fashion Stylist
Andrea Zendejas: Hearst Magazine
Camille: Influencer
Titina Penzini: Hola USA
Amanda Rezende: Influencer
Miriam Pritzer: L’Officiel Brazil
Lauren Hanmann: Influencer
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
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