Tag Archive for: Brazil

Who’s Next Paris: Brazilian brands will be present at the fair

Paris receives three Brazilian brands for fashion fair

One of the most traditional fashion fairs in Europe, Who’s Next Paris takes place from January 21st to 23rd at Porte de Versailles, Paris (France) and will feature exhibitions by Brazilian brands Cecilia Prado, Melissa and Rio de Sol, representing ABEST (Associação Brasileira de Estilistas), Abicalçados (Brazilian Association of Footwear Industries) and TexBrasil (Program for the Internationalization of the Brazilian Textile and Fashion Industry) with the support of ApexBrasil (Brazilian Agency for the Promotion of Exports and Investments).

The event focuses on hot topics in the fashion world: sustainability, lifestyle, trends, beauty and networking. Our brands promoted in this edition bring all this with a Brazilian touch. Cecilia Prado had its last socio-environmental impact project in 2021, when it launched a collection of shawls and ponchos reusing textile materials that would otherwise be discarded from the factory itself.

Melissa makes vegan and recyclable shoes, in addition to always being present in the biggest trends of recent years. Rio de Sol is also an eco-friendly and sustainable brand, making timeless and durable beachwear.

For more information, visit https://whosnext.com.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diversified trade promotion actions, aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for developing the competitiveness of Brazilian companies and the country.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers aims to strengthen and promote Brazilian design and fashion. Its main proposal is to help the development of Brazilian brands with an international reach and guarantee the authenticity and creativity of each one of them, in addition to publicizing the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is not for profit, has 120 brands from all over Brazil that export products to 57 countries. In addition, it constantly carries out strategic actions to expand penetration into new markets around the world and strengthen relationships with those already conquered.

About FASHION LABEL BRASIL

FASHION LABEL BRASIL, Program for the Internationalization of Brazilian Fashion with Added Value, was created in 2003 by ABEST in partnership with APEXBRASIL, whose proposal is to position the image of Brazilian fashion abroad, valuing the image of an innovative and contemporary Brazil. The program has strategic activities — Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special actions — to expand penetration into new markets around the world and strengthen relationships with those already conquered.

About TEXBRASIL

The Brazilian Textile and Fashion Industry Internationalization Program (TEXBRASIL) works with companies in the textile and clothing sector to develop strategies to conquer the global market. Over 20 years, it has already helped around 1600 brands to enter the export trail, doing USD 9 billion in business. The Program is carried out through a partnership between ABIT and the Brazilian Trade and Investment Promotion Agency (APEXBRASIL).

About ABICALÇADOS

The Brazilian Association of Footwear Industries (ABICALÇADOS) is the entity that represents the national industry, the fifth largest footwear producer in the world, the largest in the West. Founded in 1983, ABICALÇADOS, headquartered in Novo Hamburgo/RS, has in its membership companies of all sizes and which account for more than 65% of the total pairs produced in the country. The entity represents an industry that directly employs more than 290,000 people. Its mission is to represent, defend, develop and promote the Brazilian footwear industry, with respect, excellence and results.

About BRAZILIAN FOOTWEAR

Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase exports of Brazilian footwear brands through development, commercial and image promotion actions aimed at the international market.

MOS by L’Officiel Brasil

Designer Milene Sirotsky’s brand is celebrating its 10th anniversary and is honored with a special column in the magazine

Stylist Milene Sirotsky celebrated 10 years of her brand, MOS, and has her story told on an exclusive page in the December edition of L’Officiel Brasil magazine.

Check it out in the next pictures!

Note of Solidarity to the Tig brand

We, from the Brazilian Association of Fashion Designers – ABEST, deeply sympathize with @fabioyukio and @renatafigueiredotig of the brand @tigoficial for the misfortune that happened on November 8th.

We recognize all the efforts and dedication in your undertakings, receive a fraternal hug from the entire ABEST Team and, in the face of this difficult moment, we are at your disposal for whatever you need.

Conheça a dinâmica do mercado vestuários e moda praia na China. Faça já sua inscrição!

Se sua empresa ainda não exporta para a China ou deseja ampliar suas vendas para aquele país, essa é sua chance de conhecer melhor as peculiaridades do mercado de moda chinês para produtos brasileiros. Apresentaremos o estudo sobre o mercado de estilistas independentes da China, incluindo o segmento de vestuários masculino e feminino e de moda praia.


Neste webinar, também serão apresentados:
• características e tendências do mercado chinês;
• análises de consumidores e competidores;
• análise de canais de distribuição e precificação de produtos;
• aspectos legais e de regulamentação;
• oportunidades de negócios para estilistas brasileiros independentes;
• estratégias de acesso ao mercado chinês e sobre como promover seu produto; e
• identificação de potenciais parceiros de negócios na China e seus contatos.


Webinar sobre Oportunidades para Design e Moda Brasileiros na China – Vestuário e Moda Praia
Data: 1 de dezembro
Horário: das 10h às 11h30 da manhã (horário de Brasília)
Idioma: português e inglês (com tradução simultânea)
Plataforma: Zoom

INSCREVA-SE ATÉ 30 DE NOVEMBRO.
APÓS SUA INSCRIÇÃO, A APEXBRASIL ENVIARÁ O LINK DE TRANSMISSÃO DO WEBINAR PARA SEU E-MAIL.

Misci no São Paulo Fashion Week

Misci parade, designer Airon Martins’ brand, is featured in SPFW edition 54

The “Jerimum” collection by Misci, brand by stylist Airon Martins, had Sala São Paulo at the Julio Prestes Cultural Center on the 17th of November as its catwalk. The use of Brazilian petroleum abroad is the concept and the idea is to rescue this material and the creative minds of our country. Emphasizing earthy and blue tones, pieces in leather, jeans and silk were presented. The brand’s models, such as Giovanna Ewbank and Enzo Celulari, walked the runway with a gas-gallon bag, transparency and prints.

Exhaling Brazilianness (not only in aesthetics), in the center of the room where the models paraded, there was a cellist accompanying the tecnobrega music that echoed from the speakers.

ABEST's partner for 19 years, ApexBrasil celebrates its 25 years as an Agency

On November 8th, the celebration dinner for the 25th anniversary of ApexBrasil, ABEST’s partner since 2004, took place.

In these 25 years at the Agency, ApexBrasil has been carrying out several actions to promote, enhance, develop and export services and products, as well as attracting foreign investment to our Brazilian companies.

This whole trajectory says a lot about the partnership between ApexBrasil and ABEST, which, believing in the same ideals, gave life to the Fashion Label Brasil project – Program for the Internationalization of Brazilian Added Value Fashion. Through this partnership, the visibility of Brazilian brands abroad boosted the appreciation of the design of products developed for export, expanding the reach of the Brazilian lifestyle around the world.

Tracing the same path in view of the same objectives, we celebrate and congratulate the 25 years of ApexBrasil.

EMPRESS BRASIL, CATHERINE MAASKANT'S BRAND, PROMOTES A UNIQUE SHOW IN SÃO PAULO

Bazaar is the event’s media partner, with styling by Marcio Vicentini, soundtrack by Johnny Luxo and curation by Patricia Carta

The resumption of events and fashion shows not only brings new freshness, but also highlights new names of creators and disruptive brands, which are aware of more demanding consumption and do not skimp on comfort, design and versatility.

Catherine Maaskant is the founder and creative director of the international swimwear brand Empress Brasil. Dutch-Brazilian and based in New York, Catherine travels the world in search of inspiration for her collections. With jet-setter DNA, the brand is based in Brazil, where everything is created and produced, always maintaining exclusivity in its designs and prints.

“The bikini is the darling of Brazilian fashion abroad. Our collections manage to break boundaries, taking the garment to highly disputed resorts, such as the European Mediterranean, and to the most interesting stores in Miami and the Caribbean”, says the stylist.

With the aim of expanding this international success, Empress Brasil selected a team of fashion experts to make their first simultaneous presentation at the Brazilian fashion week. The fashion show will take place next Tuesday (22.11), at Casa Mollde, an exclusive space for architecture, decoration and, mainly, Brazilian design. The styling is signed by Marcio Vicentini, with a soundtrack by Johnny Luxo and curated by Patricia Carta.

The event will also feature a talk about beachwear and summer, with guests such as actress Sílvia Pfeifer and physician Giovana Moraes. Bazaar is the event’s media partner, so keep an eye out here and on our social media to find out everything about the event. The fashion show has the support of Giovana Moraes, Lillet and Jiboia Gourmet.

Admission is free, visit: https://www.sympla.com.br/evento/evento-bazaar-22-11-casa-mollde-conteudo/1796484

Source: https://harpersbazaar.uol.com.br/moda/empress-brasil-marca-de-catherine-maaskant-promove-desfile-inedito-em-sao-paulo/

New Paula Torres collection by Andrea Bogosian

Shoe designer Paula Torres and stylist Andrea Bogosian collaborated to launch a new line of sandals for the summer. There are 4 new models, from comfortable platforms to elegant high-heeled sandals.

The collab between the brands brings pelisse and mestizo leather as the main material for making and bets on the gladiator style for the hottest season of the year.

To check out the complete line, visit https://www.paulatorres.com.br/andrea-bogosian

New SAU store in Fortaleza

The Ceará brand Sau reopened its first unit last Thursday, November 3, at Shopping Rio Mar Fortaleza.

Welcoming friends and customers, founders Marina Bitu and Yasmim Nobre had the presence of a DJ and a big screen showing teasers of Sau’s main collections.

The new store is minimalist, modern and composed of neutral colors, focusing exclusively on the designs and colors of the beachwear pieces that the brand presents and is located on the L2 floor of Shopping Rio Mar Fortaleza, at Rua Desembargador Lauro Nogueira, 1500 – Papicu.

New Triya collection in partnership with Brizza

Partnership between brands promises trend in summer.

Triya’s collab with Brizza (Arezzo&CO) is inspired by Chapada dos Veadeiros, a national park in Goiás known for its canyons. Featuring the best of beachwear, the line features swimsuits, bags and sandals with exclusive prints, taking as a reference the mountains and waterfalls of Chapada, made up of 4 versatile colors from nature that add from a more discreet look to a very daring composition.

A plus of this launch is the Magic Funghi print, showing all the bright colors that the hottest season of the year brings us. Unprecedented in this collection, it shows a psychedelic aesthetic with drawings of flowers and mushrooms that stamp all items in the new line.

To check out the complete collection, visit https://www.triya.com.br/collabs/triya-x-brizza-arezzo

Nossa missão é ser porta-voz global do Design de Moda Brasileira, utilizando sua diversidade criativa como elemento de integração, geração de valor e tradução da transformação cultural da sociedade.

CONTACT

Av. Paulista, 1842 – North Tower – Sala 155
São Paulo/SP – CEP 01310-945

WhatsApp +55 11 97562-5798
claudia@abest.com.br
www.abest.com.br

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