Celina Hissa (Catarina Mina), Flavia Aranha and Ana Khouri are in the line up of lectures on the first day of the conference
In its 6th edition, Iguatemi Talks Fashion takes place on October 25th and 26th at Shopping JK Iguatemi, in São Paulo. The event will be in person and will also be broadcast online worldwide.
With the presence of influencers, designers, journalists and other big names in the market, the main topics covered in the workshops will be fashion, sustainability, business, design, trends and creativity.
Among the confirmed names is Celina Hissa, creative director of Catarina Mina, who will present the panel “The creative force of the Northeast” at 2:15 pm on the first day of the event at Cubo JK space.
On the same day and also at the Cubo JK space, fashion designer Flavia Aranha will be speaking “What do fabrics tell us about the future of fashion?” interviewed by Paulo Borges, founder and creative director of SPFW at 4:45 pm.
Finally, jewelry designer Ana Khouri, who is internationally recognized for her collections, will share an online panel with American stylist Karla Welch, known for her work wearing Justin Bieber. The “Fashion and Giving Back” panel will be from 5pm to 6pm at the event’s JK Space.
https://abest.com.br/wp-content/uploads/2022/10/iguatemi-1.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-10-24 12:10:482022-10-24 12:10:48ABEST members participate in the Iguatemi Talks Fashion event
“Do corpo para a casa: Palha, crochê e madeira integram a luminária Bellatrix, da Catarina Mina.”
A Casa Vogue apresentou a associada Catarina Mina na edição março 2022, “8 itens para dotar a casa de personalidade”.
“Palha, crochê e madeira integram a luminária Bellatrix, da Catarina Mina. Parte da recém-apresentada gama de itens de decoração da iniciativa cearense de moda com responsabilidade social, ela foi trabalhada pelas designers Celina Hissa e Márcia Hissa em conjunto com as artesãs Joana d’Arc e Dona Dalva, da oficina FIA, em Sobral, CE. Um suporte de madeira marchetada com gancho acompanha a cúpula e permite instalação no teto ou na parede.”
https://abest.com.br/wp-content/uploads/2022/04/CatarinaMina-1.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-04-04 12:47:442022-04-04 12:47:44Catarina Mina pela Casa Vogue
“From high-end brands to affordable luxury, COTERIE New York brings together emerging and well-established brands in contemporary women’s market.”
The American market is one of the main leaders in the textile and fashion industries. Always with superlative numbers, the US is the largest importer in the sector, (US$ 6.9 billion), the main destination for Brazilian exports (US$ 8.3 million), the leading market for sportswear (US$ 70 thousand), the largest ready-to-ship designer clothing market (US$13.6 million) and had the greatest consumer spend in the clothing sector in 2020 (US$13 billion).
In this context, COTERIE New York promotes exclusive experiences, connectivity, and luxury trends. The major players in the market will all be gathered at Javits Center between February 27th and March 1st, 2022.
Coterie takes on 2022 with a hybrid approach, designed to offer a wider range of products and points of connection for the industry. Besides the activations, Coterie offers an educational program focused on sustainable business practices, similar to what was carried out in the early 2021 edition.
The digital platform powered by AI will bring a more efficient and personalized experience. In addition to in-person events, the digital platform will also be available before, during and after the scheduled dates for the 2022 fair, which will expand the “opportunities for discovering, buying, and connecting brands with consumers.”
“The vision for our community is that both live and digital formats are used in concert with one another, with the benefits of both driving forward an entirely new way to conduct business—growing their business more efficiently and more effectively than ever before,” said Courtney Bradarich, VP of contemporary women’s events for Coterie.
The fair will also be held in Miami in July 2022 during Swim Week. Destination: Miami by Coterie will have holiday-inspired products for a range of audiences.
“As part of our ongoing efforts to not only positively affect change within our own operations and practices, as an industry connector for the advanced contemporary market, our mission is to create more meaningful dialogue around broader industry topics, such as sustainability, in addition to being a larger business resource to educate, empower, and spark creativity within the communities we serve,” Bradarich added.
The participation of Brazilian brands not only increases sales, but also brings more visibility to our products in the international market. Buyers from all over the world will be looking for fashion products with authorial designs, personality, and quality.
“COTERIE New York, the most important market event for contemporary and contemporary women’s fashion.”
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2022/02/CAPA-Coterie-NY.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-02-23 19:33:532022-02-23 19:33:53Coterie NY features Fashion Label Brasil brands from February 27th to March 1st, 2022
Fashion Label Brasil associates sign the Home line
“Home is another category that many might not know exists, however several designers have transcended from the catwalk to the couch with collections of furniture, decor, wallpaper and more”, Forbes.
The associated brands Água de Coco, Akra Collection, Amanda Medrado, Camila Vieira, Catarina Mina, Isolda, Martha Medeiros, Misci, Paola Vilas, Ryzí, and Serpui presente a development in the active fashion market, the Home line.
“Today, decorative design is everywhere, not least on Instagram where everyone from successful entrepreneurs to digital influencers can’t seem to stop posting images of trendy hotels, dinner tables and flower arrangements. The opportunity has certainly not been lost on fashion and luxury brands who are actively tapping the luxury end of a furniture and homeware market”, Business of Fashion.
Água de Coco
Água de Coco is a beachwear brand that represents Brazilianness in the foreground, the art and national culture’s wealth.
“Always have a part of the beach in your home décor.
Are you in love with the freedom that the beach inspires and do you feel that your home can be even more full of light and joy with this feeling that the sands and the sea convey?
Água de Coco is also passionate about this unique and attractive atmosphere, that is why we bring inspirations from the bottom of the sea in items to prepare, serve, and decorate different corners of your home, with multiple possibilities of combinations and arrangements filled with originality.
You will be delighted by our line of home items that transform environments, making them even more charming.”
Akra Collection
Samuray Martins promoted the Akra Project, an initiative to benefit national crafts and the slow fabric sustainability market.
“The results are handbags and homewear items created by Samuray in partnership with craftsmen and produced in the communities that are a part of the Akra Project, aiming to foster a network of socioeconomic improvement, generating income, jobs, and education for the regions that the initiative is serving.”
Amanda Medrado
Amanda Medrado creates handcrafted accessories using natural resources and sustainable raw materials from the Northeast region of Brazil.
“Regionalism and good stories are the essence of our collections. The fun, creative, and conscientious design expresses our “sophisticated” style and our passion for art and innovation.”
Camila Vieira
Camila Vieira translates the connection and beauty of crystals and their energy sources into unique decoration accessories.
“Nature as a source of inspiration with your soul.
They are more than just decorative items, they are unique products, with an essence that respects shape, color, and sensation…
They are small details cut to keep their unique shape intact, making them unique and beautiful.”
Catarina Mina
The brand from the state of Ceará, Catarina Mina, expresses its sustainable and artisanal essence in the manifesto “Casa Corpo Vivo”, a collection of lamps for the home that carry the culture of the northeast region, and in the line “Olê de Casa”:
“’Ô de casa’
‘Ô de fora’
We greet each other like this, with our neighbor, with our friends, with our relatives. “Olê de Casa” is a name that evokes this: the opening of the doors to host.
Coasters and placemats made with all the heritage and richness of the bobbin lace to put beauty on the table, in the living room, at home.
Open the door for “Olê” to enter.”
Isolda
Isolda introduced a new upcycled line in 2021:
“We are reusing, recycling, reinventing from the leftover materials that already exist in our collection. The upcycled fabrics gained new life in the form of pajamas, masks, placemats, aprons, and others to come.”
The brand’s prints and the look and décor experience of the company Bossanova created a collab of mini capsule collections throughout the year, on commemorative dates.
“Starting from mutual admiration, the two brands come together for the first time in order to develop a collection of pieces to decorate the table. Isolda’s unmistakable hand-painted prints gain a new refined look through Bossanova, which brings years of experience decorating the most exclusive parties and events in São Paulo.”
Martha Medeiros
Martha Medeiros created the Pop-Up House Martha Medeiros in the luxury suite at the Tangará Palace, in São Paulo.
“A dream suite in a royal palace. It is not just for sleeping, it’s for dreaming of a world full of love and art.”
The collection features Renaissance knit and lace pillows, bedspreads, domes for lamps, the entire line of pure steel and gold-plated Mandacaru flower, lacy cups, and goblets as well as the top table line.
Misci
“Misci introduced a new concept that includes clothing and furniture in the same creative process, starting from the experience and discoveries of Airon’s own path.”
The Misci brand expresses the miscegenation of aesthetic elements in the design of clothing, accessories, and furniture.
“Misci proposes a different time for the launch of products that transcends the traditional calendar of the fashion industry, respecting the designer’s creation cycle, the production chain, and also the consumers, used to the speed of trends and consumption.”
Paola Vilas
“Paola Vilas represented the unfolding of the conceptual universe and the brand’s visual language in furniture items: “sculptural pieces that celebrate the feminine, promote portals to a world without limits between imagination and matter, and present a contrasting dialogue between materials such as brass, iron, and the Brazilian rocks.”
“Giving life to furniture, subverting the way we perceive our surroundings. Take us out of the monotony of daily experience, subverting the way we perceive our surroundings and transporting us to a universe where everything is possible.”
Ryzí
Ryzí Translated the brand’s identity into the first Ryzí Home collection, a line of 3D candlesticks.
“We started with handbags, but the idea is to be in all the areas of design, from architecture to clothing. As creative director, having this freedom to create is very magical”, Luiza Mallmann.
Serpui
SERPUI signs a collection of accessories for decorating and creates a complete experience, SERPUI HOUSE: placemats and napkin holders.
“Creating a complete experience has always been in SERPUI’s plans. When someone buys one of our handbags, they are buying more than a fun and unique item or a leisurely moment during the summer. They are buying an experience. With that same mindset, designer Serpui Marie launched SERPUI HOUSE, a collection of table accessories that will bring the SERPUI aesthetic to your home.”
https://abest.com.br/wp-content/uploads/2022/01/SERPUI-1.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-01-12 15:44:102022-01-12 15:44:10Fashion brands and Home line
“The unique designs, the plurality and the varied cultures mean the creations are unique. Discover the best of the country’s trends and innovations.”
Apex-Brasil (Brazilian Trade and Investment Promotion Agency), ABEST (Brazilian Association of Fashion Designers), Abit (Brazilian Textile and Apparel Industry Association), and Abicalçados (Brazilian footwear Industries Association) promoted Brasil Fashion Now to position Brazilian fashion brands in the international market.
“BFN is a democratic project, an excellent opportunity for brands. For those who have never had any experience with the international market, it offers an enormous learning experience about what it means to take the step towards internationalization, from several important perspectives – such as, for example, seasonality, brand building, collection, price composition, and vocabulary. Even the participation in physical events does not provide this kind of understanding. For brands that already have some type of distribution, the project is an opportunity to be in a channel that serves all the needs for continuity and expansion of your business in a consistent way, cutting steps along the way, reducing costs, and improving processes. With the continuity of the project, now in its third edition, we can see the realization of these relationships that have been cultivated, boosting Brazilian brands around the world”, Manoela Amaro, CEO and Co-Founder of BLANC.
“BLANC is a powerful sales tool used by prominent brands around the world. It supports online businesses by helping them expand their sales to global markets, offering a wholesale management solution. BLANC proposes an innovative way to shape companies for digital wholesale.”
The platforms offers an intuitive interface to support strategic decisions.
The platforms is a way to showcase creativity in a structured and professional manner to retailers around the world. At the same time, it is a space where shoppers can discover emerging brands, having access to all the information they need, to buy products online and receive them wherever they are.
Digital Promotion and Exhibition for the International Market
Brazilian brands promoted results in the total amount of USD 94,669.00 and USD 444,000.00 for future expectations.
“The project focuses on the digital dissemination of Brazilian brands in the international market, in addition to strengthening their performance and sales through a customized commercial reach.”
About ABEST
The Brazilian Association of Fashion Designers, created in 2003, aims to strengthen and promote Brazilian design and fashion. Its main purpose is to help the development of Brazilian brands with international reach and guarantee their authenticity and creativity, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is a non-profit, has 120 brands from all over Brazil that export products to 57 different countries. Also, it constantly carries out strategic actions to expand its penetration in new markets around the world and strengthen relations with those that are already established.
About Fashion Label Brasil
Fashion Label Brasil, a Fashion Internationalization Program of Added Value, was created in 2003 by ABEST in partnership with Apex-Brasil, whose proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special activations – to expand penetration in new markets and strengthen relations with those that are already established.
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, Apex-Brasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as commercial prospective missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion setters to get to know the Brazilian productive structure, among other business platforms that also aim to strengthen the country’s brand.
https://abest.com.br/wp-content/uploads/2021/12/BFN2.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-12-15 20:38:232021-12-15 20:38:23Brasil Fashion Now brought together 17 Brazilian brands in its second edition
“Nosso artesanato é nossa joia. O maior saber de nosso povo.”
“Pra uma moda real, o reuso. Mais um compromisso da Catarina Mina com a terra, a água e o ar. Depois de cuidar da parte mais importante do nosso processo produtivo, o artesão, é hora de cuidar do entorno. O que nos cerca é precioso, é importante fazer a nossa parte.”
Catarina Mina expressou o seu comprometimento consciente nos 2 modelos Vivenda de algodão reciclado. “Vivenda: vestir e celebrar o algodão.”
A marca cearense promove o reuso de retalhos, resíduos de algodão e sobras de produção têxtil na nova coleção. E seu processo de tingimento Dye Clean (tingimento limpo) economiza 90,92% de água nos fios.
“A produção ética das peças atenta-se a olhar a cadeia produtiva de forma a garantir condições justas e seguras de trabalho em todas as etapas, da lavoura às nossas crocheteiras; Enquanto promove transparência e respeito a todos os envolvidos no processo, buscando contribuir para o desenvolvimento social sustentável.”
Joias, Artesanato e Design
“O artesanato do Ceará é nossa joia. Patrimônio e memória que contam os nossos passos e delineiam nosso futuro.”
A Catarina Mina e as rendeiras cearenses de labirinto de Aracati, apresentam Joias de Labirinto, um artesanato no tecido labirinto e o suporte da prata 950. A mostra numera e limitada revela os modelos brinco Aldeia, brinco Mandioca, brinco Semente e brinco Longarina nos tons off, lima, cabaça e tangerina.
“Feito em um corte de tecido plano, normalmente linho. A tarefa é desfiar os finíssimos fios do tecido e trabalhar com essas “lacunas”. Utilizando desenhos gráficos com motivos geométricos ou da natureza, o desenho vai ser formando.”
https://abest.com.br/wp-content/uploads/2021/11/destaque.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-11-17 20:22:202021-11-17 20:22:20Coleção Vivenda e Joias de Labirinto por Catarina Mina
The collaborative brand presents the line Olê de Casa and showcases its new collection at Milano
Catarina Mina, a brand from Ceará, believes in transparency and conscientious consumption. In 2014, it presented the first open cost initiative in Brazil.
“We decided to expose the costs involved in the production process of each one of our pieces. This is a way to draw attention not only to our priorities, but also to question what is often involved in the making of a fashion product. We were the first fashion brand in Brazil to launch this initiative.”
“The idea of a different type of fashion always enticed us. One that questions more than answers.”
Olê Rendeiras Project
The Olê Rendeiras Project, a partnership between Catarina Mina and QAIR Brasil, an independent energy producer, presents the line Olê de Casa in YEAR II.
In 2019, Catarina Mina and QAIR developed the Olê project (Rendeiras de Bilro) with lace artisans from the region of Trairi, in the west coast of Ceará.
“We believe in fashion that is transparent and developed collectively.”
This initiative brings value, meaning and perpetuity to bilro (bobbin), the lace of Ceará. It is handcrafted, transparent, responsible, and focuses on who produces.
“’Ô de casa, ô de fora’ (meaning, ‘Anyone home, anyone out there?’)
This is how we greet ourselves, amongst our neighbors, friends, godmothers…Olê de Casa is a name that evokes this type of greeting: opening the door to welcome the other in.
The coasters and placemats are inspired by the heritage and richness of bobbin, bringing beauty to the table set, in the living room, at home.
The fashion and sustainability week of Brasil Eco Fashion Week, BEFW, held its fifth edition on September 24 and 25, 2021 at Milano Fashion Week.
BEFW and Fashion Vibes, platforms of fashion, creativity, and art, presented fashion shows and showrooms during the fashion week in Milan, to position Brazilian brands and stylists in the international market.
The Olê Rendeiras project joined the line up of the event and showcased the collection ‘Litorânea, caderno e memórias do mar’ (Costal, accounts and memories from the sea) at Brasil Eco Fashion Week.
“Bobbin lace is indeed memory, but it is mainly future. This is the knowledge that create the stories that can be seen in the walkway, revealing the ancestral ways as a possible path for the new generation of artisan women. It is an art that takes them further, without losing the ocean’s sound and smell. In this journey further, Olê crosses the ocean, breaks borders and lands in Italy for one of the main fashion weeks in the world.”
https://abest.com.br/wp-content/uploads/2021/10/oledecasa.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-10-21 11:31:212021-10-21 11:31:21Catarina Mina, a transparent brand, focused on those who produce
The crochet brand from the state of Ceará Catarina Mina presents five different handbags in Anthropologie’s corner stores and e-commerce: Tiê, Fontana, Tiwa Boho, Revela Chevron and Bowling Bag Circa.
“Our handbags are in the famous American magasin. They are filled with charm, just like the resort season and the American summer.”
https://abest.com.br/wp-content/uploads/2021/06/d-31.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-06-29 20:02:522024-06-01 15:17:40Catarina Mina in Anthropologie
