“From high-end brands to affordable luxury, COTERIE New York brings together emerging and well-established brands in contemporary women’s market.”
The American market is one of the main leaders in the textile and fashion industries. Always with superlative numbers, the US is the largest importer in the sector, (US$ 6.9 billion), the main destination for Brazilian exports (US$ 8.3 million), the leading market for sportswear (US$ 70 thousand), the largest ready-to-ship designer clothing market (US$13.6 million) and had the greatest consumer spend in the clothing sector in 2020 (US$13 billion).
In this context, COTERIE New York promotes exclusive experiences, connectivity, and luxury trends. The major players in the market will all be gathered at Javits Center between February 27th and March 1st, 2022.
Fashion Label Brasil brands that will take part in this COTERIE edition include Serpui, Gissa Bicalho, Catarina Mina, Sabine Arias, Nádia Gimenes, Andreza Chagas and Lavish. They will promote their products to retailers and influencers, as well as national and international media.
Coterie takes on 2022 with a hybrid approach, designed to offer a wider range of products and points of connection for the industry. Besides the activations, Coterie offers an educational program focused on sustainable business practices, similar to what was carried out in the early 2021 edition.
The digital platform powered by AI will bring a more efficient and personalized experience. In addition to in-person events, the digital platform will also be available before, during and after the scheduled dates for the 2022 fair, which will expand the “opportunities for discovering, buying, and connecting brands with consumers.”
“The vision for our community is that both live and digital formats are used in concert with one another, with the benefits of both driving forward an entirely new way to conduct business—growing their business more efficiently and more effectively than ever before,” said Courtney Bradarich, VP of contemporary women’s events for Coterie.
The fair will also be held in Miami in July 2022 during Swim Week. Destination: Miami by Coterie will have holiday-inspired products for a range of audiences.
“As part of our ongoing efforts to not only positively affect change within our own operations and practices, as an industry connector for the advanced contemporary market, our mission is to create more meaningful dialogue around broader industry topics, such as sustainability, in addition to being a larger business resource to educate, empower, and spark creativity within the communities we serve,” Bradarich added.
The participation of Brazilian brands not only increases sales, but also brings more visibility to our products in the international market. Buyers from all over the world will be looking for fashion products with authorial designs, personality, and quality.
“COTERIE New York, the most important market event for contemporary and contemporary women’s fashion.”
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
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