Collection of Dotz and Marcella Club by Gianni Chiarini released in Italy
The design collaboration between the Brazilian brand DOTZ and Marcella Club, a line from the Italian brand Gianni Chiarini, was announced on September 6 through the brands’ Instagram.
The limited edition is made with sustainable materials and has 8 exclusive items, 4 models of bags and 4 models of shoes. With vivid designs, Dotz loafers are made from jacquard fabric made from cotton and recycled PET. See the full collection here!
https://abest.com.br/wp-content/uploads/2022/09/capa.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-09-22 15:24:262022-09-22 15:24:26NEW DOTZ COLLECTION IN PARTNERSHIP WITH MARCELLA CLUB BY GIANNI CHIARINI
“Concept Trade Show – a real trait d’union across companies, buyers and showrooms – during Milan Fashion Week.”
From February 24th to 27th,White Milano “Sign of the Times” presented the new collections of the brands from the Brazilian fashion internationalization program at Tortona Fashion District,Fashion Label Brasil, byABEST and ApexBrasil:Thais Bernardes andDotz.
“The fair was very well organized and most of the buyers who attended were Italian, but Germans, Belgians, and Greeks also visited. Overall, it was a productive fair in terms of networking and very important for the brand’s communication,” Thais Bernardes.
Fashion, Network, Trends, Business
The financial results of the show add up to US$ 18,000.00 and US$ 31,000.00 with regards to expectations for new businesses in the next six months.
All at the same time
According to the organization, there were about 400 brands from all over the world and more than 20 thousand people in four exclusive locations. More than a fair, White Milan is considered to be a hub for brand exhibitions, a hybrid between an event and a showroom to offer consultancy and even a networking platform for companies that are rewriting the rules of supply chain in terms of sustainability and technology, with added value.
The interest in ecological and digital transition is particularly represented by the WSM (White Sustainable Milan Edition), a platform that gives visibility to industry operators and to sustainability and technology enthusiasts.
What we saw were alternative materials for new forms of production processes and for the consumer’s own experience. In addition, we could see physical products being launched physically, business units dedicated to the metaverse, and digital passports to attest the products’ sustainability. There was an unprecedented synergy between brands and gaming platforms seeking alternative forms of promotion.
With an intense cultural program that is complementary to the business, there were three targeted areas (lectures, workshops, and education) designed to involve and invite people not only fashion, culture, and technology professionals, but also the public and academic world to debate certain issues. Wired Italia, for example, participated through a program of exclusive lectures, dedicated to the intersection between fashion, innovation, technology, and sustainability.
“Sign of the Times”
“Key omnichannel platform for fashion operators, leader in the universe of information and international networking, with a consolidated strength able to connect nieche brands, contemporary fashion, business.”
“Sign of the Times comes from a need of creating something new, for us and for all of you. Sign Of The Times means accepting how times are changing and how much we are willing to be part of it through new projects and revolutionary ideas that give voice to the dreams of new generations”; “The world requires a new vision, a new point of view, to rethink together a new era of fashion, kinder and less hectic, for the individual and the environment. TIME, time, is an essential value. Let’s take care of our time together.”
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2022/03/CAPA.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-03-25 18:09:362022-03-25 18:09:36White Milano “Sign of the Times” promoted Fashion Label Brasil: Thais Bernardes and Dotz.
The fashion fair promotes nine brands supported by Fashion Label Brasil
“Première Classe is a source for creativity that urges for new designs and creative collaborations.”
The fashion fair at the heart of the Paris Fashion Week,Première Classe, recognized for its creativity and originality, features the trends of the upcoming season and the young fashion creators of the future.
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Throughout 20 years, it has helped around 1600 brands enter the exporting path, making USD 9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About ABIT
The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957* is one of the most important entities among the country’s economic sectors. It represents the productive force of 25,500 companies installed throughout the national territory, companies of all sizes that employ over 1.5 million workers and together generate annual revenues of R$185.7 billion.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2022/02/CAPA-Premiere-Classe.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-02-24 12:05:582022-02-24 12:05:58Première Classe Paris presents Brazilian brands from March 4th to 7th, 2022
“Key omnichannel platform for fashion operators, leader in the universe of information and international networking, with a consolidated strength able to connect nieche brands, contemporary fashion, business.”
The international fashion fair fosters the connection between companies, buyers, and showrooms in the Tortana Fashion District.
“Sign of the Times” Concept
“Sign of the Times comes from a need of creating something new, for us and for all of you. Sign Of The Times means accepting how times are changing and how much we are willing to be part of it through new projects and revolutionary ideas that give voice to the dreams of new generations”; “The world requires a new vision, a new point of view, to rethink together a new era of fashion, kinder and less hectic, for the individual and the environment. TIME, time, is an essential value. Let’s take care of our time together.”
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2022/02/CAPA-White-Milano.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-02-23 23:10:422022-02-23 23:10:42White Milano “Sign of the Times”
The event, from October 1st to the 4th of 2021, promoted the brands of the Brazilian fashion internationalization program called Fashion Label Brasil: Dotz, Feixe, Serpui, Sy&Vie and associate Kika Simonsen, in the Areia showroom. Also, the brands of the Brazilian textile and fashion industry’s internationalization program Texbrasil: Sophia Hegg and Vitor Zerbinato.
“The event had the expected participation. The international market is gradually recovering and that can be witnessed during the Première Classe Tuilleries,” Rodrigo Doxandabarat, representative of the Dotz brand.
The results of the show add up to USD 172,000.00 and expectations for the next 12 months are of USD 410,000.00.
“The fair was very well attended, with buyers from important stores visiting. It also attracted the specialized press. The presence of more RTW (Ready to Wear) brands was also important to attract the right customers. Visually, the event is very beautiful and pleasant for brands and customers,” Felipe Filizola, Areia showroom.
About Fashion Label Brasil
Fashion Label Brasil, a Fashion Internationalization Program of Added Value, was created in 2003 by ABEST in partnership with Apex-Brazil, whose proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special activations – to expand penetration in new markets and strengthen relations with those already established.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers aims to strengthen and promote Brazilian design and fashion. Its main purpose is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is a not for profit, has 120 brands from all over Brazil that export products to 57 different countries. Also, it constantly carries out strategic actions to expand its penetration in new markets around the world and strengthen relations with those that are already established.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Throughout 20 years, it has helped around 1600 brands enter the exporting path, making USD 9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About ABIT
The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957* is one of the most important entities among the country’s economic sectors. It represents the productive force of 25,500 companies installed throughout the national territory, companies of all sizes that employ over 1.5 million workers and together generate annual revenues of R$185.7 billion.
*Data from 2019.
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, Apex-Brasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as commercial prospective missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and trend setters to get to know the Brazilian productive structure, among other business platforms that also aim to strengthen the country’s brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2021/12/Capa.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-12-01 10:08:122021-12-01 10:08:12Première Classe presented seven Brazilian brands from the 1st to the 4th of October
