“Balance yourself. Balance your relationships. Balance with nature.”
A Osklen representa a evolução e perpetuação da vida no planeta na coleção verão 21/22 BALANCE.
A coleção BALANCE simboliza os ritmos e ciclos da natureza: o sol, as ondas do mar, as ondas sonoras, as estações do ano e a vida.
“Nossas coleções são inspiradas nos nossos valores e na nossa visão de mundo.
Refletem a maneira como enxergamos as transformações do indivíduo e da sociedade, seus questionamentos e sua evolução.
Em 2020 fomos atingidos por uma pandemia.
Um desequilíbrio causado pelo homem, que atacou todo o planeta.
Diante dessa ameaça, Gaia, que assinou a coleção de inverno/21, veio como um sinal de alerta nesse momento de pausa para refletirmos sobre a necessidade de nos conectarmos com a natureza. Trouxe a teoria da interdependência de todas as espécies com o planeta, constituindo um único ser vivo. Um exercendo influência sobre o outro. E os problemas ambientais são reflexo do desequilíbrio na relação do homem com o planeta.
Essa ameaça à existência humana, aos poucos foi nos conduzindo a uma nova consciência, marcada pela busca do equilíbrio, que vem refletindo um novo ritmo de vida. Teríamos finalmente compreendido o ritmo do estilo de vida do século 21?
E em meio a essa grande revolução do homem, BALANCE vem para inspirar sobre o poder dessa transformação que está em curso, mostrando toda a potência dessa reconexão que traz um novo ritmo, seja enquanto indivíduos ou como sociedade.”
#osklen #moda #fashion #balance
https://abest.com.br/wp-content/uploads/2021/10/Osklen.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-10-15 14:29:492021-10-15 14:29:49Coleção verão 21/22 BALANCE pela Osklen
As flores, plantas e cítricos inspiraram a nova coleção
“Florescer: cobrir-se de flores, dar ou fazer brotar flores, enflorar. Cultivar, dia a dia, um ciclo infinito de beleza. Uma beleza com raiz na essência da vida: tudo é ciclo. Tudo germina. Tudo cresce. Tudo floresce.”
ÁGUA DE COCO representa os encantos particulares da natureza na coleção Botânica.
As flores, plantas e cítricos inspiraram as linhas água, vida e luz em texturas, pluralidade de nuances, estampas e aplicações.
A nova coleção representa a ciência mais antiga, a reconexão com o meio ambiente, e contempla os encantos particulares da natureza. As peças fluidas, transpassadas, assimétricas e os babados largos potencializam a feminilidade.
https://abest.com.br/wp-content/uploads/2021/10/AGUA-DE-COCO.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-10-15 14:22:522021-10-15 14:22:52ÁGUA DE COCO apresenta a coleção Botânica
The spring/summer edition promotes seven brands supported by Fashion Label Brasil
“Showcase your collection; new and improved image; networking; meet new clientes; customised services; inspiration.”
Premiere Classe is the unmissable fashion trade show at the heart of Paris Fashion Week. The event has presented the accessory trends of the coming season and the young creators who are creating the fashion of tomorrow.
Recognized for its high-end selection and originality, the show features brands and creators of jewelry, shoes, leather goods, accessories and ready-to-wear.
“Premiere Classe has established their position as the world leader of accessory trade show”, Pascal Martinez-Maxima, fashion editor at FashionUnited.
The next spring/summer edition, from October 1st to 4th, 2021, presents the brands of the Brazilian fashion internationalization program – Fashion Label Brasil: Dotz, Feixe, Serpui, Sy&Vie and associate Kika Simonsen, in the Areia showroom, with the brands from Abit, Brazilian Textile and Apparel Industry Association: Sophia Hegg and Vitor Zerbinato.
The event presents nearly 450 brands and designers specially chosen for their creativity and style.
“Premiere Classe is a fountain of creativity that calls out for new designs and creative collaborations.”
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2021/10/Capa-Site-Feira-Premiere-Classe.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-10-01 16:53:212021-10-01 16:53:21Première Classe presents Brazilian brands from October 1st to 4th, 2021
A marca assume o compromisso de equilibrar o impacto das emissões de carbono das suas atividades
Andrea Bogosian promove a iniciativa de equilibrar o impacto das emissões de carbono dos processos e atividades da marca pelos créditos de carbono da plataforma digital Moss.
“Em 2020 assumimos o compromisso de nos tornar uma empresa Carbono Friendly, e ao final do ano teremos compensado em C02 o equivalente a uma área florestal preservada.”
A marca desenvolveu uma análise da operação corporativa para calcular as emissões de carbono e promover iniciativas ambientais e sociais para reduzir e neutralizar as emissões de gases de efeito estufa.
“A compensação é feita através de projetos cujos valores se alinham aos nossos. E em parceria com a Moss, a empresa favoreceu a conservação da floresta Amazônica, através do projeto Fortaleza Ituxi, localizado em uma das áreas mais ameaçadas da floresta – no município de Lábrea.”
“Acreditamos na união da moda com a consciência e com o propósito.”
https://abest.com.br/wp-content/uploads/2021/10/andreabogosian-2.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-10-01 16:41:442021-10-01 16:41:44Andrea Bogosian, uma empresa Carbono Friendly
The brand presents the new Spring/Summer 2022 collection at Milan Fashion Week
Emerging Talents Milan, one of Milan’s international and creative fashion platforms, presents the associate Sy&Vie on September 24th and 25th.
The handcrafted handbag brand represents the colors and textures of nature in the Spring / Summer 2022 collection.
The creative process transcends details and incorporates traditional techniques: wood inlay, woodcarving and assemblage, Sy&Vie authoring system. “We match artisanal techniques with our one true inspiration: nature. We apply flowers and foliage in natura to our bags, creating natural treasures full of life.”
The artist expresses sustainability in the materials: certified wood, certified and sustainable leather, traceability in the production process, and the technique of sustainable 3D printing on recyclable PETG.
“Purpose: to reconnect with nature. The beauty of nature is captivating, it inspires us. Always with a modern, colourful eye and a taste of our Brazilian spirit.”
https://abest.com.br/wp-content/uploads/2021/10/Sy_Vie.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-10-01 16:24:522021-10-01 16:24:52Sy&Vie by Emerging Talents Milan on September 24th and 25th
The fashion fair takes place at Paris Fashion Week from September 30th to October 3rd
TRANOÏ, which means “between us” in Italian, is an artistic platform that gathers and curates the very best of avant-garde and emerging designers as well as contemporary and leading brands, and puts them in the hands of the most influential players in the fashion industry. The fashion fair, at the core of Paris Fashion Week, features artistic installations, runway shows, parties and an array of events which inspire dreams and desires that are inherent to fashion. And from September 30th to October 3rd, at the Palais de Tokyo, the event promotes the Brazilian brand of Fashion Label Brasil, Lenny Niemeyer.
“Our curating process is based on three guidelines: we choose product offers that are original, innovative and with high standards. We deliver a remarkable experience and an inspirational outlook on fashion through the events we organise and our digital platform, we identify and select designers from around the world.”
Criteria based on standards:
Savoir-faire, Innovation, History, Creative angle, Come share our curiosity and desire to discover new perspectives.
“A community of new highly creative designers and new contemporary ready-to-wear, accessories, and lifestyle brands.”
#TRANOÏ #lennyniemeyer #moda #fashion
https://abest.com.br/wp-content/uploads/2021/10/TRANOI-CAPA-SITE.001-1.png456652abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-10-01 15:54:172021-10-01 15:54:17TRANOÏ features associate Lenny Niemeyer
COTERIE New York promotes physical events in September 19-21
“I think there’s a real sense of increased appreciation for many things we only now realize were so fundamental to our lives – both personally and professionally. Conducting business and involvement in our live events is no exception: from touching fabrics and spotting new talent, to making connections with new customers and dinners out with longstanding partners. With a general sense of renewed enthusiasm, these are the things our community is excited to get back to, and we’re so happy to provide these environments and facilitate this return.”
Courtney Bradarich, VP of Events Contemporary Women’s for COTERIE and PROJECT and Jordan Rudow
The fashion platform features 9 Fashion Label Brasil brands
The event provides exclusive access to unique products from emerging and established brands from across the globe, and daily “happenings” that highlight environmental stewardship and social empowerment. Sustainability, diversity and storytelling are hot topics at Coterie.
Showcasing a rich collection fosters new business connections for emerging and established brands with face-to-face access to an elite audience of fashion retail buyers, influencers, media outlets, and industry thought leaders from across the globe. Opening new accounts with target retailers, generating global demand, and sparking creative insights with refreshed show floor merchandising, exclusive networking experiences, and original onsite programming.
Retailers will also find an updated assortment of harmoniously merchandised apparel categories, such as Elevated Contemporary Collections, Vintage, Footwear, Accessories, and Beauty along with the return of destination – COTERIE’s swimwear and resortwear community and EDIT, COTERIE’s elevated and advanced international collections. Another new change for the New York show is the addition of “curations,” which will feature minority-owned and sustainable brands woven throughout the floor.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to grow within the global market. Over the past 20 years, it has helped around 1.600 brands to enter the path toward exporting, making USD9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2021/09/COTERIE-NY-1.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-09-24 12:48:492021-09-24 12:48:49Brazilian Brands at COTERIE New York
WHITE Milano is the reference tradeshow for international womenswear, at the core of Milano Fashion Week. The omnichannel platform, leader in international network and communication, connects niche brands and contemporary fashion to business. The place is full of projects with an accurate selection of cutting-edge brands, consolidated fashion houses, experimental designers and innovative start-ups.
A crossover of arts, design, culture and technology, where the new venues of fashion are explored and special installations are created by WHITE’s founder, Massimiliano Bizzi. Today, VISUAL and LAYOUT are amplified and enriched thanks to the Creative Direction of Beppe Angiolini, Ambassador and Creative Director for the physical trade show.
Fashion Label Brasil is the Fashion Internationalization Program of Added Value, created by the Brazilian Association of Fashion Designers in partnership with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency). Our proposition is to promote Brazilian brands and Brazilian fashion abroad, highlighting the country’s image as innovative and contemporary.
Beppe Angiolini, founder of SUGAR states: “The paradigm of post-pandemic stores is destined to change and evolve. A wish for newness has strongly emerged, retailers need to go back to research activities and find stronger and stronger identities carrying their own style. I am glad to be able to work with WHITE especially because it represents the reference platform for research and SMEs, as well as an important showcase where Made in Italy is supported.”
WHITE DESIGN: the revolutionary initiative that turns the spotlight on the theme of recycling, to dress salons with recycled fabrics and materials and natural dyes.
On top of this 360-degree vision is WSM White Sustainable Milan, an internationally recognized event that is part of WHITE’s integrated communication project to raise consumer awareness of the high environmental and individual impact caused by the massive production of low-cost chains.
The companies exhibiting at WHITE respect the main criteria established by the UN, a reference point for a scrupulous selection of names that represent the canons of the fashion system and new generation fashion trends.
MRE and Secom Milan
The Ministry of Foreign Affairs (MRE) financed the participation of nine brands supported by the Consulate of Brazil in Milan – Secom Milan: Akra Collection, Catarina Mina, Haight, Room, Lily Franco, Água de Coco, Andrea Miller, Serpentina, and The Paradise.
In 2019, Secom Milan and the Ministry of Foreign Affairs (MRE) created the Brazil Summer Fashion Project to promote the internationalization of Brazilian fashion brands at fairs and events in the northern Italian region.
The Trade Promotion Sector of the Consulate of Brazil in Milan – Secom Milan supports Brazilian companies, business associations and institutions to strengthen the economic, commercial, and business relationship between Brazil and northern Italy.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2021/09/white-milano.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-09-24 12:38:192021-09-24 12:38:19WHITE Milano presents a physical trade show
A LuHome, boutique de couro nacional, focada no design de produtos de home Decor, do Grupo MCM, fundado por Tita Mallmann, apresenta nova direção criativa de Luiza Mallmann, fundadora e diretora criativa da associada Abest, Ryzí.
Luiza Mallmann, nova diretora criativa da LuHome | Créditos Imagens: Fran Parente
Novo layout LuHome | Créditos Imagens: Fran Parente
Novo layout LuHome | Créditos Imagens: Fran Parente
A proposta valoriza o produto e promove uma experiência mais interativa e sensorial com a reinauguração da loja e novos layout e rebranding.
O novo showroom traz as recentes coleções assinadas por Luiza Mallmann. Entre elas, a linha Office Material, kits com produtos para escritório revestidos em couro natural de diversas cores; a coleção Chess, oito modelos de almofadas em camurça, inspiradas em um tabuleiro de xadrez; e a linha Co Creation assinada em parceria com sua mãe, Tita Mallmann.
“Com a atualização do layout do showroom estamos relançando também a identidade da marca, queremos que as peças saltem aos olhos em uma visão clara do que é a LuHome que transita bem em qualquer ambiente com seus produtos por ela ter um design que traz o conforto para a casa”, afirma Luiza.
Novo layout LuHome | Créditos Imagens: Fran Parente
Novo layout LuHome | Créditos Imagens: Fran Parente
Novo layout LuHome | Créditos Imagens: Fran Parente
https://abest.com.br/wp-content/uploads/2021/09/LuHome_01.jpg1200800abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-09-16 14:05:432021-09-16 14:05:43LuHome apresenta Luiza Mallmann como sua nova diretora criativa
International fairs presented fashion brands simultaneously, at Porte de Versailles
Riviera and Who’s Next, international fashion fairs, presented simultaneously, on September 3rd to 6th, in Paris, Porte de Versailles, the new collections of fashion, accessories, beauty and lifestyle brands for buyers from all over the world.
“45.000 visitors expected at each edition at the Porte de Versailles, of which 70% are retail, multi-brand, department store and e-commerce buyers.”
Who’s Next takes place 2 times a year, in January and September, for 4 days. Since 2019, Who’s Next has been welcoming IMPACT: the event dedicated to sustainable brands and solutions. And from September 2020, Who’s Next will also welcome Traffic: the event dedicated to innovative business development solutions for fashion brands and retailers.
https://abest.com.br/wp-content/uploads/2021/09/LENNY.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-09-10 13:00:512021-09-10 13:00:51Riviera and Who's Next took place in Paris from September 3rd to 6th
