O Rio Ethical Fashion apresentou uma pesquisa do mercado de moda de segunda mão
O painel de abertura do Rio Ethical Fashion, Fórum internacional de moda e sustentabilidade, apresentou a potência do mercado de moda de segunda mão.
As roupas de brechó são uma opção mais sustentável para o consumo de moda, o setor cresce 20% ao ano globalmente e pretende ultrapassar o fast fashion nos próximos 10 anos.
“Quando você usa uma roupa de brechó, você está prolongando o ciclo de vida daquele produto, e garantindo que os recursos nele empregados sejam melhor aproveitados”, afirmou Tadeu Almeida, CEO da Repassa, em sua participação no REF.
Assista a playlist do Evento:
https://abest.com.br/wp-content/uploads/2021/06/d-33.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-06-29 20:02:522021-06-29 20:02:52“A roupa mais sustentável é a de brechó”, pela Rio Ethical Fashion
Terra de Gigantes reveals the knowledge and practices of the masters of Ceará’s culture.
On Wednesday, June 23rd, Ronaldo Fraga opened the 51st edition of São Paulo Fashion Week, via streaming, and presented the Terra de Gigantes collection.
The collection expresses the culture of the Cariri region in Ceará, from where Ronaldo inherited the playful innocence of master craftsmen such as Espedito Seleiro and Françuli. The collection is more than just fashion, it is an affectionate record of the cultural resistance of the Brazilian people.
“In Terra de Gigantes, I convey the typical miscegenation of the region, of the children who are the fruit of the most varied mixtures: Kariri Indians, slaves, Africans of Muslim origin, new Christians and Jews who were fleeing the Spanish and Portuguese Inquisitions. This mixture is also the basis of all Brazilian people,” says the stylist.
The new collection features a single 100% linen fabric base, a lot of embroidery and a few prints, as well as an explosion of colors to represent the multicolored Cariri region in Ceará.
The result of the work developed by Ronaldo Fraga along with the students and professionals of Senac Ceará, the collection Terra de Gigantes portrays the Organic Museums and the Masters of the Cariri culture, strengthening the authorial fashion and the region’s cultural aspects.
“The Organic Museums launched in 2018, a project developed by Sesc Ceará in partnership with the Casa Grande Foundation, allows for direct contact with the master himself, his traditions, family and stories. The houses and workshops of the artisans are open to the public, displaying memories, affections, photographs, clothing, objects and everything that permeates the daily lives of those who transmit popular knowledge in the most diverse forms of art.”
You can watch the entire fashion show on SPFW’s Youtube channel.
On Vogue’s Instagram
“I’m inviting people to dive in the Cariri region with me. I often say that if the Northeastern part of the country is the great amalgam of Brazilian culture, then Cariri is the epicenter,” says @fragaronaldo about his collection that opens the 51st fashion week of São Paulo, which the model @suyane.moreira_ wears in the photos above. A deep lover of Brazil, Ronaldo found the inspiration to create his linen pieces in the colors of the region’s popular culture. Blends such as blue and red, and green and turquoise take the place of the brand’s characteristic prints. “For me, there is no other place with such a sophisticated relationship with tones of color. That’s what I wanted to explore,” he says. The political message, always present in his creations, was not left out in this collection. “During this time that we’re living in, with the country under rubble, the only door that can save us to reinvent this place is culture,” he adds. (Via @alicecoy; photos: @augustopessoa.inti). Footwear from Terra de Gigantes collection developed by @virginiabarros_.
Terra de Gigantes titles the show of @fragaronaldo, which opens the #SPFWN51. Poetic and political as usual, this new collection is part of the roots and Northeastern ancestry of the Cariri people, which unites devotion to Father Cicero, the dryness of the barren land and the traditional artisan manufacturer of the region of Juazeiro do Norte. Suyane Moreira, actress and former model from Ceará, completes the exciting video walking through the streets of colorful houses that inspire the bright variety of colors of the linen pieces. Loose dresses and garments create a counterpoint to the use of hot pants with chastity belts. The duality between sensuality – freedom – and imprisonment becomes the script that permeates the aesthetic construction of the decorations and embroidery in the pieces. The faith and strength of the Northeastern people inspires us, bringing us back into the present. After all, in chaotic times like these, the communion, celebration and human warmth have never been so important. With the mastery of geniuses such as Ronaldo, the presentation ends with a black tunic, the cassock of Padim Ciço, or the mourning over more than 500,000 lost lives. (Photos: Augusto Pessoa)
The designer @fragaronaldo went to the Cariri region to create the collection Terra de Gigantes, which opened the N51 season of @spfw. He brought the playful innocence of master craftsmen, such as Espedito Seleiro and Françuli, translated into linen pieces with a lot of embroidery and an explosion of colors. More than fashion, the collection is an affectionate record of the cultural resistance of the Brazilian people.
https://abest.com.br/wp-content/uploads/2021/06/Ronaldo-Fraga-SPFW-51-08.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-06-27 23:05:162024-06-01 15:17:39RONALDO FRAGA OPENED SPFW N51 AND PRESENTED THE TERRA DE GIGANTES COLLECTION
Isabela Capeto presented the UFP (Unconventional Food Plants) collection at SPFW N51
Isabela Capeto, as always, celebrates handmade items, colors, and Brazilian products, and so she presented her new UFP collection at SPFW N51, on Thursday, the 24th.
The designer represented the UFPs (Unconventional Food Plants) in overalls and dresses, using fabrics such as cotton, linen, organdy and jeans. As to the color chart, we see green banana, bright red, viola lilac, clitoria blue, topinambur khaki, hibiscus rose, lily yellow and perilla wine.
The collection reveals layers of creative processes and promotes embroidery, stamps, lace, hand-made paintings, and the reuse of patches in the form of applications, “more like a way of looking at life, enjoying and reusing everything.”
“UFP is an unconventional collection, with both feet and hands on the ground along with a well-nourished mind.”
You can watch the show in full on SPFW’s Youtube channel.
On SPFW’s Instagram
Isabela Capeto has an innovative vision that seeks to go beyond the obvious, even when it comes to apparently trivial things. So, in this collection, the stylist turns to vegetable food plants –UFP– with the aim of “revealing layers of creative processes, which mix embroidery in beads, sequins and richelieu jewelry, embroidery, appliques, stamps, fabric paintings and crochets.”
The imaginary garden of @isabelacapeto makes way for jumpsuits and dresses you can dance in, made of fabrics such as cotton, linen, organdy and jeans. At the same time, the color chart arouses the eyes and the palate. Shades range from green banana, bright red, viola lilac, clitoria blue, topinambur khaki, hibiscus rose, lily yellow and perilla wine.
On Vogue’s Instagram
The pandemic has accelerated the process of redefining consumption, giving more value to special, handmade pieces that are properly made and have little circulation. @isabelacapeto has many reasons to celebrate – for 20 years, as the trends come and go, Isabela Capeto, as a native of Rio de Janeiro, has always been faithful to this particular style and work practice. “I never wanted to be cool. I was never a minimalist. I’ve always believed in the strength of my work and it’s nice to see more people searching for a desired piece, for individuality, for something that’s real,” she says.
For the 2021 collection (at her own pace, she has worked on one collection per year), she has elected UFPs as the theme, “more as a way of looking at life, enjoying and reusing whatever you can,” she says. Everything gains a new meaning in her hands: the patches are reinserted into new pieces in the form of appliques, accompanying embroidery, stamps, lace and hand paintings – during quarantine, even the fabric that was on the wall of Isabela’s room ended up in a jacket. This interchange does not happen by chance: genuine as she is, already the first collection of her life carried leather patches from a sofa that she had re-upholstered. Her creations, usually limited to six pieces, can already be found in Pinga, a store with many brands in São Paulo. (via @viviansotocorno;photos: @melisssadeoliveira; styling: @felipeveloso;beauty: @maxweber_art)
On The Instagram of Stylist Isabela Capeto
We now present our UFPs collection at São Paulo Fashion Week! I also share with you the 16 looks that were exhibited in the virtual edition of SPFW. This collection is very special to me because it came at a time when beautiful, essential, but discarded things of our land became a part of my life – whether on a plate or in the print of my clothes.
UFP stands for Unconventional Food Plants. In my studio, it’s the name of a collection that’s about using what is ours and delving deep into our roots. We present to you, UFPs
https://abest.com.br/wp-content/uploads/2021/06/Isabela-Capeto_SPFW_3-Destaque.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-06-27 21:41:062024-06-01 15:17:37UFP COLLECTION BY ISABELA CAPETO AT THE SPFW N51
MODEM exhibited its collection on the second day of SPFW, bringing a clean, organic-clean aesthetic, tailoring being very present.
On Thursday, the 24th, MODEM presented the 2022 Spring-Summer collection in its sixth participation in SPFW, the second in digital format.
The collection expresses an art environment that rescues the urban and artsy essence of the brand, in organic-clean aesthetics, filled with details and color.
The color chart recreates a rainbow, with shades of pink, green and blue between earthy tones and the metallic details in the revival of the pieces.
The 2022 Spring-Summer collection promotes wide shapes, marked waist, mini lengths, and material overlays between light and structured fabrics, as well as highlights in different types of stitches and shapes elaborated in knitting.
“The collection started from the desire to bring even more comfort and versatility to the urban and sophisticated universe of the brand.”
SPFW Edition 51 takes place in digital format between June 23rd and 27th of 2021
By idealizing @modemstudio, the stylist has always aimed to create a brand with a strong fashion image, impeccable finish, and commercial appeal. At this time of the pandemic, he felt it was time to further reinforce the label’s DNA. Through research, allied with existing modeling, the stylist reinvented proportions to make them even more comfortable and timeless.
You can watch the show in full on SPFW’s Youtube channel
https://youtu.be/PUbmOnVsEgI
On Vogue’s Instagram
“MODEM presented its most colorful collection, in a palette that recreates a rainbow, designed for a post-pandemic summer. The designer André Boffano (@aboffano) traveled through his creative archives, evolving and improving features that govern the DNA of the label, and took a bet on what are comfortable, versatile and timeless pieces – which came to be even more valued in the fashion industry during the quarantine period. For the first time, Modem has male models in its presentation, reaffirming André’s desire not to hold on to genders. The fashion film was set at the cultural space OLHÃO Barra Funda, and its founder, Cléo Döbberthin, made a special participation in the video.” Posted Vogue Brazil on its Instagram profile. Photos: @bel.lafer and @cassiatabatini; Styling: @jvictorborges; Beauty: @casagrandegui
Modem in ELLE Magazine
In the first few minutes of conversation with Lelê Santhana of ELLE, André Boffano spills out right away: “This season, our color chart is almost like a rainbow.” Colors are not quite a trademark of Modem. During the six years since its creation, the label devoted itself to examining urban minimalism and had tailoring as the basis for its creations, with rare exceptions, relying mainly on neutral tones.
It turns out that now, amid the chaos, the possibility of seeing the brand’s aesthetic through a more vibrant lens was already a certainty for the stylist. “We always think about minimalism from a perspective of neutral colors, but there is a whole color chart behind them, and it is this rainbow that we need to see,” he says. Faced with a limited moment for the market, a change like this could sound risky for some brands, but in the case of Modem, the risk seems calculated and necessary.
While the color boosts the dichotomies set forth by the brand, the length of the skirts have shortened and tailoring begins to give way to matte details, breaking traces of rigidity and building a more fluid image. In fact, it is fluid to the point where Modem has included male models in its casting for the first time. “In the film, they’re almost about to change looks with women,” says André. According to the stylist, the intention is not to make the label unisex, but rather to prove the versatility that has always existed in his creations.
“During the pandemic, I picked up modeling from collections I had not seen in a while”
Although the novelties may seem like many, the main references for the 2022 summer collection were codes that already existed in file.
“When everything loses its meaning, there are two options: either we come back and put everything in place, or we stop. I chose to go back and put everything in place,” he concludes.
A ÁGUA DE COCO expressou a diversidade e inclusão na nova coleção Rainbow Lovers, inspirada nos personagens da Disney, Mickey e Minnie Mouse, para celebrar o mês do orgulho LGBTQIAP+ e apoiar a comunidade.
A coleção apresenta estampas multicoloridas dos personagens icônicos nos biquínis, maiôs, tops, calças, shorts, saias e vestidos, em uma campanha que registra o amor entre casais de diferentes gêneros e orientações sexuais.
“Acreditamos no valor da diversidade e enxergamos essa data como uma oportunidade para refletirmos não só sobre representatividade, mas sobre respeito, igualdade e empatia. Sabemos que temos uma longa jornada pela frente, mas a luta pela diversidade e inclusão – palavras com significados diferentes e que devem andar sempre juntas – são o único caminho para um futuro mais próspero”, afirma Renato Thomaz, diretor da marca.
https://abest.com.br/wp-content/uploads/2021/06/d-19.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-06-23 08:20:172024-06-01 15:17:34ÁGUA DE COCO apresenta a coleção Rainbow Lovers
Beachwear brand Gapaz and Miami multi-brand retail store Bossa Concept introduces a textured bikini collab and “glow”.
The collection features terracotta, butter and baby blue textured bikinis, two beach coverups in butter and blue, and belts as a third accessory, “to finish off any urban or beach look”.
Sober tones in exclusive prints, high quality fabrics and strategic cutouts are the collection highlights.
https://abest.com.br/wp-content/uploads/2021/06/d-18.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-06-23 08:17:312024-06-01 15:17:34Gapaz and Bossa Concept Collab
