Tag Archive for: Lenny Niemeyer

Lenny Niemeyer lança coleção de verão/24

Inspirada nas suas três cidades preferidas, Lenny Niemeyer lança sua coleção Destinos

Inspirada nas suas três cidades preferidas, Lenny Niemeyer lança sua coleção Destinos

Lenny Niemeyer buscou inspiração nas cidades brasileiras que abraçou ao longo de sua vida para desenvolver a sua nova coleção de verão/24. Os lugares que o destino lhe apresentou e que ela incorporou em sua essência e estilo serviram de base para a nova temporada.

A estilista teve como ponto de partida o Rio de Janeiro, principal fonte de inspiração e sua grande paixão. O balneário chique foi traduzido em cores frescas e estampas maximizadas. “Quando viajo, gosto de voltar de dia para poder chegar com a vista da Baía de Guanabara e toda a topografia da cidade, é uma das mais lindas que já vi na vida. Um lugar para explorar é o Sítio Burle Marx, além de ser um passeio delicioso, o acervo botânico é imperdível”, diz a estilista.

Do Rio, Lenny vai para Trancoso, seu principal destino de férias por anos, onde trouxe elementos rústicos e a sofisticação despretensiosa que fazem parte do DNA de sua marca. Segundo Lenny, seu lugar preferido em Trancoso é o próprio quadrado, onde podemos ver a praia e o espírito baiano.

São Paulo, cenário da adolescência, representa o seu interesse pela arquitetura e a botânica, universos que ela descobriu durante a faculdade, além do olhar para looks que possam transitar tanto na praia como na cidade. “São Paulo é praticamente onde eu vivi a vida inteira e é onde descobri meu interesse pela arquitetura. Gosto de visitar o MASP com projeto de Lina Bo Bardi, a Pinacoteca, o Auditório Ibirapuera… A cidade toda é rodeada por arte”, completa Lenny.

A grande aposta da temporada fica por conta das estampas exclusivas, como a Carrés, feita a partir de 4 lenços pintados à mão e a Burle, inspirada nas formas de Burle Marx e que pode ser vista no vestido lenço seda e maiô frente única gola alta. Os quimonos sem manga, em seda e linho, lisos e estampados, são tendências da marca para a estação, assim como a alfaiataria revisitada em lisos e estampas.

A marca elegeu Trancoso para fazer o shooting com a modelo Mari Calazan. Com fotos de Juliana Rocha, a campanha teve beleza assinada por Camila Anac e styling de Daniel Ueda.

FICHA TÉCNICA 

MODELO MARI CALAZAN

FOTO JULIANA ROCHA

BEAUTY CAMILA ANAC                               

STYLIST DANIEL UEDA                                  

VIDEOMAKER GUILHERME YOSHIDA     

BTS E DRONE PILOT VINCENT RIMBAUX

ASSITENTE FOTO DANIEL SULIMA           

ASSISTENTE FOTO KAUAN FURTADO

ASSISTENTE STYLIST HUGO MACHADO

EQUIPE LENNY

LENNY NIEMEYER  

BEL NIEMEYER

TELMA AZEVEDO

DANI AMARAL

GABRIELA COUTH

PRODUÇÃO EXECUTIVA FABI VIEIRA

Lenny Niemeyer reopens in Jardins with a concept store

Lenny Niemeyer reinforces its presence in São Paulo with the reopening of its flagship store in the Jardins district, located on the charming Sarandi 98 Street. The retrofit project was signed by architect Fernanda Cabello with landscaping by Tanus Saab, bringing a new layout to the space, which proposes a new consumer experience to customers, with the iconic identity of Lenny Niemeyer. “I always wanted to have the brand’s home in São Paulo, literally speaking. A place that goes beyond a store, a hub of brand connections with Stylists and the Press, and this address allows for multiple activations. I’m excited about this new address, which now renovated can provide new projects and opportunities,” says the stylist.

The store reopens with pieces from the Winter 23 collection, Reflexos, and also has a rack of pieces developed on demand, where some bases are reinterpretations of iconic fashion shows and campaigns.

The brand continues with a major expansion and strengthening project in São Paulo. In addition to the overhaul of the Jardins store, which has been active since 2007 and now has a new look, the beachwear and resortwear label plans to open two new points in the city later this year, projecting a 15% growth in revenue.

Lenny Niemeyer launches winter collection

Lenny Niemeyer launches its new winter collection inspired by the period of dematerialization we live in, where the boundary between real and virtual universes begins to disappear. The stylist created her own interpretation of reality through images that convey lightness and fluidity in the pieces.

The brand’s connection with the plastic arts is evident in all of the season’s prints, as well as nature, which appears in elements reflected on immaterial surfaces. “This collection arrives lit up with points of citrus colors and reissues of lycra models and clothes from runway shows and past campaigns that I love. An interesting counterpoint to digital prints with a more modernist feel,” says Lenny, CEO and Creative Director. For Telma Azevedo, the brand’s Style Director, “Maximized textures and vibrant colors are the highlights of our collection. In a world permeated by digital experience, textures are an invitation to experience other senses, in addition to vision. Digital, lively tones such as citrus and carmine, illuminate the color chart, in balance with colors from nature, such as sage and mocha”.

For the season, the brand strengthens the development of on-demand pieces, where some bases are reinterpretations of iconic fashion shows and campaigns. Lenny Niemeyer also reinforces the responsibility of creating pieces that combine quality with the reduction of environmental impacts with the BioWear line, made with raw materials such as Bio Lycra CO², Malha BAM, Viscose Bio, Recycled BioNyl and ECONYL®. Another bet of the brand is the pieces made manually through the sustainable management of Brazilian natural fibers, such as Carnaúba straw, Buriti fiber, Wicker and Caroá.

With photos by Pedro Loreto and styling by Daniel Ueda, the new season’s pieces can be found in physical stores and online.

DATASHEET

MODEL: MARCELIA FREESZ

PHOTO: PEDRO LORETO

ASST. PHOTO: DANIEL SULIMA

ASST. PHOTO: FLAVIO MARQUES

BEAUTY: CAMILA ANAC

STYLIST: DANIEL UEDA

ASSIST. STYLIST: BRUNA CIDADE

ART DIRECTION: MIGUEL MELLO

ASSIST. ART: MAURÍCIO NACIF

VIDEOMAKER: VITOR MARTINS

CREATIVE DIRECTOR: LENNY NIEMEYER

STYLE DIRECTOR: TELMA AZEVEDO

MKT DIRECTOR: DANI AMARAL

EXECUTIVE PRODUCTION: FABI VIEIRA

ABEST Associated Brands at São Paulo Fashion Week

54th edition of the festival will have a parade of 6 brands associated with ABEST on November 17th, 18th and 19th

The biggest and most awaited fashion event in Brazil takes place from the 16th to the 20th of November. The 54th edition of São Paulo Fashion Week presents a record of in-person fashion shows, this time there will be 50 shows. Among them, six associated ABEST brands: Misci, Lilly Sarti, DEPEDRO, Neriage, Lenny Niemeyer and Triya.

The festival brings – in addition to the iconic parades – attractions such as interactive installations, pocket shows, scenography content, exhibitions and much more. Curated by Carollina Laureano, Komplexo Tempo’s street will be transformed into an open-air gallery due to the collectives of artists who will perform there. In addition to these novelties, another unprecedented fact is that for the first time in the history of the event, SPFW opens ticket sales to the public.

The opening parade of the second day of the event on Thursday (17) is by Misci at 10:30 am, the next one is by Lilly Sarti at 12:30 pm. Later, the last ABEST associate to parade is the DEPEDRO brand at 4pm.

The next day (18), Triya parades at 12pm and on Saturday (19) Neriage will be on the catwalk at 12:30. Closing the parades on the same day, Lenny Niemeyer performs at 9:30 pm.

A new space created at Shopping Iguatemi (Av. Brg. Faria Lima, 2232 – Jardim Paulistano) will bring together a fashion show room and the entire online broadcast of the event, with a studio area dedicated to content production. The other hub will be at Komplexo Tempo (511 Henry Ford Avenue), which will now have two showrooms, exhibitions, lounges and a large press room.

For more information, visit https://spfw.com.br

Lenny Niemeyer + RODA

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“Uma collab com joias que apostam na potência energética e curativa dos cristais e pedras.”

“Pirita, associada à energia em abundância, atua principalmente no campo mental, auxiliando a expandir conceitos e expectativas limitadas com relação ao futuro. Turmalina preta, limpa, purifica e transforma, combatendo todos os tipos de energia negativa, formando um escudo protetor em volta do corpo. Água marinha é a pedra que representa a capacidade da verbalização, ajuda a expressar a verdade interior. O citrino natural é um grande equilibrador emocional. Acalma e alivia, limpa, purifica e energiza o plexo solar.”

A associada Lenny Niemeyer e a RODA, marca de jóias que apresenta a potência energética e curativa dos cristais e pedras como condutores de energia, retratam o primitivismo da matéria bruta e a contemporaneidade do desenho na nova coleção.

“Acho super importante trabalharmos com jovens designers com trabalhos autorais, que trazem um espírito moderno e inovador, e que desenvolvem peças complementares à coleção que faço. A Virgínia Macul é a criadora por trás da RODA, e colabora como estilista de acessórios da minha marca. Virgínia tem extremo bom gosto, e todo o processo foi agradável e prazeroso”, Lenny Niemeyer. #LennyNiemeyer #RODA #Coleção #Cristais #Pedras #Collab #Joias #Jewellery

Press Day NY, new networking and connectivity experiences

Press Day presented the current collections of Brazilian brands at the New York Fashion Week

Fashion Label Brasil, ABEST and Apex-Brasil’s Brazilian Fashion Internationalization Program, and the Azzi+Co showroom promoted Press Day NY at the New York Fashion Week, NYFW, on September 16th and 17th.

Press Day presented the new collections of Brazilian brands: Betina de Luca, Cecília Prado, Juliana Sanmartin, Lenny Niemeyer, Maria Frering, Ostra, Room, Serpui, Triya, Vanda Jacintho and Waiwai.

The return of the in-person event developed the image of Brazilian brands for 32 visitors from the main media and international influencers and generated 52 clippings on Instagram.

Media and Influencers:

US Publications

The Editorialist, Vogue, WWD, WSJ, Coveteur, Harper’s Bazaar, Hearst Group, Town + Country, Financial Times, Cosmopolitan, ELLE, Daily Front Row, Women’s Health, Seventeen, Elle Decor, Veranda, Bustle, Grazia, Who What Wear

International Publications

Vogue México, El Tiempo, Elle Brasil, Elle México, People en Español, Vogue Brasil, Harper’s Bazaar BR

Influencers

Ucha Meirelles: Vogue Brasil; Tanya Ortega: Vogue México & Brasil; Cristiane Peixoto: Harper’s Bazaar BR; Julia Kananovich: Fashion stylist; Monica Sordo: Designer; Melissa Vale: Influencer; Jaclyn Palermo: Hearst; Claudia Rondon: Influencer/Fashion stylist; Andrea Zendejas: Hearst Magazine; Camille: Influencer; Titina Penzini: Hola USA; Amanda Rezende: Influencer; Miriam Pritzer: L’Officiel Brasil; Lauren Hanmann: Influencer

The Importance of Press Day

Press Day is an important tool for promoting and positioning Brazilian brands in the international market.

The return of in-person events creates networking experiences and enhances branding for the main medias and influencers in the fashion world.

“The event was excellent. Not only was the curatorship of the participating brands amazing, but also the structure that was set up by AZZI+Co and the quality of the guests. This type of event should happen more often so that opinion makers and journalists can get to know the brands even better,” says Ana Luiza, a representative of the brand Lenny Niemeyer.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#PressDay #PressDayNY #semanademodadeNovaYork #NewYorkFashionWeek #NYFW #BetinadeLuca #CecíliaPrado #JulianaSanmartin #LennyNiemeyer #MariaFrering #Ostra #Room #Serpui #Triya #VandaJacintho #Waiwai

TRANOÏ features associate Lenny Niemeyer

The fashion fair takes place at Paris Fashion Week from September 30th to October 3rd

TRANOÏ, which means “between us” in Italian, is an artistic platform that gathers and curates the very best of avant-garde and emerging designers as well as contemporary and leading brands, and puts them in the hands of the most influential players in the fashion industry.
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The fashion fair, at the core of Paris Fashion Week, features artistic installations, runway shows, parties and an array of events which inspire dreams and desires that are inherent to fashion. And from September 30th to October 3rd, at the Palais de Tokyo, the event promotes the Brazilian brand of Fashion Label Brasil, Lenny Niemeyer.

“Our curating process is based on three guidelines: we choose product offers that are original, innovative and with high standards. We deliver a remarkable experience and an inspirational outlook on fashion through the events we organise and our digital platform, we identify and select designers from around the world.”

Criteria based on standards:

Savoir-faire,
Innovation,
History,
Creative angle,
Come share our curiosity
and desire to discover new perspectives.

“A community of new highly creative designers and new contemporary ready-to-wear, accessories, and lifestyle brands.”

#TRANOÏ #lennyniemeyer #moda #fashion 

Riviera and Who's Next took place in Paris from September 3rd to 6th

International fairs presented fashion brands simultaneously, at Porte de Versailles

Riviera and Who’s Next, international fashion fairs, presented simultaneously, on September 3rd to 6th, in Paris, Porte de Versailles, the new collections of fashion, accessories, beauty and lifestyle brands for buyers from all over the world.

Who’s Next, beachwear and resort fashion fair, received Lenny Niemeyer brand, from the Brazilian fashion internationalization project Fashion Label Brasil, by Abest and Apex-Brasil.

  • Lenny Niemeyer na feira Riviera
  • Lenny Niemeyer na feira Riviera
  • Lenny Niemeyer na feira Riviera
  • Lenny Niemeyer na feira Riviera

“45.000 visitors expected at each edition at the Porte de Versailles, of which 70% are retail, multi-brand, department store and e-commerce buyers.”

Who’s Next  takes place 2 times a year, in January and September, for 4 days. Since 2019, Who’s Next has been welcoming IMPACT: the event dedicated to sustainable brands and solutions. And from September 2020, Who’s Next will also welcome Traffic: the event dedicated to innovative business development solutions for fashion brands and retailers.

“Fashion, Beauty, Lifestyle, Business, Network, Trends, Federator, Community.”

#riviera #whosnext #lennyniemeyer #beachwear #resortwear #moda #fashion

Lenny Niemeyer expressou o universo feminino na coleção Origens

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Lenny Niemeyer apresenta a nova coleção de verão 2022
  • Lenny Niemeyer lança a coleção Origens
  • Lenny Niemeyer lança a coleção Origens

Lenny Niemeyer expressou a força do feminino, a resiliência, a criatividade e a transformação na nova coleção de verão Origens. “Assim como a água, a sabedoria feminina flui.”

A marca convidou a antropóloga Nathalia Grilo, e seu trabalho de pesquisa e resgate de cosmo percepções africanas, para o processo criativo da coleção Origens. “Com as histórias da Nathalia a gente conheceu mulheres guerreiras, rainhas, povos inteiros liderados por mulheres que entendiam o ciclo da natureza, e guiavam seus reinos com delicadeza e potência.”

Na nova coleção, todas as estampas representam um universo, apresentam uma narrativa, e trazem um tipo de mulher. “Nós tentamos investigar essa África que está contida por entre as águas, por entre os rios. Esses rios foram grandes fontes de circulação de riquezas, culturas, sabedorias, tesouros”, afirma Nathalia sobre a história da coleção.

“O continente africano se destaca como uma das grandes matrizes deste oceano feminino, onde mulheres poderosas fizeram permear suas histórias. As culturas africanas se destacam como uma reverência a essas mulheres com toda a sua sensibilidade, sabedoria e elegância.”

“Criada à muitas mãos, confira o processo criativo da nova coleção”

  • Lenny Niemeyer lança a coleção Origens
  • Lenny Niemeyer lança a coleção Origens

#design #moda #roupas #fashion #beachwear #modapraia #resortwear #lennyniemeyer #nathaliagrilo

Nossa missão é ser porta-voz global do Design de Moda Brasileira, utilizando sua diversidade criativa como elemento de integração, geração de valor e tradução da transformação cultural da sociedade.

CONTACT

Av. Paulista, 1842 – North Tower – Sala 155
São Paulo/SP – CEP 01310-945

WhatsApp +55 11 97562-5798
claudia@abest.com.br
www.abest.com.br

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