The new Spring Summer 2024 collections are already gaining visibility
The launch of the new spring collections took place last month | Summer 2024 for retailers and boutiques in showrooms across Brazil. In SP we highlight three of them that last week, among other brands, had the presence of Abest associates.
In the Casamoda Showroom: AM from Brazil, La Sirène, Rio de Jas, Serpui and Yukio.
At Contemporâneo Showroom, we had Inglesis, Lilly Sarti and Sinesia Karol.
And the brands that represented ABEST in the New Showroom were Norah Jour et Nuit and Modem.
https://abest.com.br/wp-content/uploads/2023/05/AM-do-Brasil.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2023-05-15 12:58:572023-05-15 12:58:57ABEST presents associates in different showrooms throughout São Paulo
54th edition of the festival will have a parade of 6 brands associated with ABEST on November 17th, 18th and 19th
The biggest and most awaited fashion event in Brazil takes place from the 16th to the 20th of November. The 54th edition of São Paulo Fashion Week presents a record of in-person fashion shows, this time there will be 50 shows. Among them, six associated ABEST brands: Misci, Lilly Sarti, DEPEDRO, Neriage, Lenny Niemeyer and Triya.
The festival brings – in addition to the iconic parades – attractions such as interactive installations, pocket shows, scenography content, exhibitions and much more. Curated by Carollina Laureano, Komplexo Tempo’s street will be transformed into an open-air gallery due to the collectives of artists who will perform there. In addition to these novelties, another unprecedented fact is that for the first time in the history of the event, SPFW opens ticket sales to the public.
The opening parade of the second day of the event on Thursday (17) is by Misci at 10:30 am, the next one is by Lilly Sarti at 12:30 pm. Later, the last ABEST associate to parade is the DEPEDRO brand at 4pm.
The next day (18), Triya parades at 12pm and on Saturday (19) Neriage will be on the catwalk at 12:30. Closing the parades on the same day, Lenny Niemeyer performs at 9:30 pm.
A new space created at Shopping Iguatemi (Av. Brg. Faria Lima, 2232 – Jardim Paulistano) will bring together a fashion show room and the entire online broadcast of the event, with a studio area dedicated to content production. The other hub will be at Komplexo Tempo (511 Henry Ford Avenue), which will now have two showrooms, exhibitions, lounges and a large press room.
https://abest.com.br/wp-content/uploads/2022/10/capa-spfw.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-10-28 12:15:262022-10-28 12:15:26ABEST Associated Brands at São Paulo Fashion Week
The 2022 Spring-Summer collection translates a phase of reflection into our evolutionary process
Lilly Sarti presented her 2022 Spring-Summer collection on the first day of SPFW N51, on Wednesday, June 23rd.
“When I started creating the 2022 Spring-Summer collection, I was in a phase of reflection, thinking about our evolutionary process as human beings who have a journey on Earth and whose history in the universe is thousands of years old,” says creative director Lilly Sarti.
The collection promotes three stories: capsule “Perception of the Self,” capsule “Reflection of Being” and capsule “Dimension of the Sacred.”
The first story, “Perception of the Self”, brings the jacquard Stella in natural fibers and recycled yarns from PET bottles, gabardine and tricoline, Eden cotton to represent nature, knits with crochet finishes, jeans mosaic and crepe. Also, in the color chart, the capsule presents earthy tones that are characteristic to the brand and cool colors, such as ocean blue, jeans, off-white, and natural tones.
The second capsule, “Reflection of Being”, reveals the Labyrinth print in black and red dahlia, “the feeling of being lost, but in search of an exit,” the lastex, applied in detail to accentuate the cleavage area or create points of attention, the jeans Nero dress and the Renata dress. In the color chart, night blue, sandalwood pink, sage green, dahlia red, calendula, and solar yellow.
The third part of the collection features round low heels, a typical shape from the 80’s, metal trapezoid jumps, flatforms, and an elegant silhouette in natural raw materials such as linen cambric, ramie and cotton gauze.
The maze print in light tones expresses the idea that guides the entire collection, “the transition from the Pisces Age to Aquarius arises in a literal way, in minnows embroidered innocently and irregularly, in blackberry and ocean blue on fabric of neutral tone, and poetically with cosmic embroidery.”
“It all starts when we think about who we are, where we come from, where we’re going, and why we’re here. We can think of cleaner colors, materials and shapes, such as a blank piece of paper that will be the origin of our history.”
You can watch the show in full on SPFW’s Youtube channel
Lilly Sarti created the 2022 Summer collection of @lillysartibrand thinking about our evolutionary process as human beings. The idea took the form of elegant and uncomplicated silhouettes, comfortable but tight-fitting clothes.
Lilly elected several natural raw materials, such as linen cambric, ramie, and cotton gauze. However, the brand did not lose sight of using eco-friendly material, such as mixed natural fibers and recycled yarns from PET bottles.
Among the most important details in the collection are knits with crochet finishes and jeans mosaics. To complement the looks, the designer suggests low round-heeled shoes with and flatforms that lavish comfort.
Skipping a season to give way to the launch of @relowofficial, with her sister Renata Sarti in charge, @lillysarti returns to SPFW with a collection driven by introspection. Divided into three different parts (since last summer, the stylist has been choosing to separate each season into capsules), the collection conveys the moment of perceiving who we are, the time when we try to make sense of our past, until it reaches the point in our evolutionary process when we realize it will not always be possible to fully comprehend the reality around us. “We’re looking outwards, while we should be looking inwards,” says the stylist. The uncomplicated elegance of the brand comes even more down to earth, tailored made for women who will not spend the post-vaccine time in their sweatshirts, but who wish to move forward comfortably and at ease. Now celebrating its 15th anniversary, it still is seen as a business success even in the midst of the pandemic: Lilly has just opened another store in São Paulo, at the Iguatemi Shopping Mall, and has launched a furniture collection in partnership with Breton (via @viviansotocorno)
On Instagram from Hapers Bazar
The sisters @lillysarti and @renatasarti close the first day of #SPFWN51 with a collection for @lillysartibrand that plunges into the common universe of the brand: the esoteric. Easy pieces, but with complex finishes unite the handmade crochets and embroidery to the tailoring that is so well-known and dear to the label’s consumers. Celebrating 15 years in the market, great hits such as the cuffed pants the ultrafeminine frills tie up the collection and, undoubtedly, become even greater objects of desire – By @rodrigoyaegashi #BazaarnoSPFW
https://abest.com.br/wp-content/uploads/2021/06/Lilly-Sarti-SPWF-N51-04.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-06-27 22:35:252024-06-01 15:17:372022 SPRING-SUMMER COLLECTION LILLY SARTI AT SPFW N51