Mayara Rovery

Mayara Rovery talks about inspiration for her startup and talks about a master class given in France.

Mayara Rovery is, in addition to Sustainability Coordinator at ABEST, founder of Yby Bank, a startup for the purchase and sale of second-hand gold and the first reuse metal bank in Brazil. The idea came when she was working with her sister on product development at Mariah Rovery jewelry brand. Within the brand, she began to worry about where the metals used in the confection would come from, studied where she would have gold with a certificate of origin and looked for other ways to capture the raw material, such as jewelry auctions and trunk shows.

Founded 1 year ago, the purpose of YbY Bank is to raise awareness about illegal mining, one of the subjects currently in great focus in Brazil due to the case of the Yanomami indigenous people in the Amazon rainforest. And the YBY Bank process works like this: the already industrialized gold pieces are purchased from a company or individual, purified and returned to the market, each piece with its QR Code telling about the origin of the raw material.

In order to present her solutions and raise awareness among new luxury fashion designers and entrepreneurs, Mayara was invited by the Sorbonne University of France to give a Master Class. In the class, she contextualized the Yanomami crisis to bring the concern to the students about why reuse gold and the importance of knowing the origin of the product to avoid new extractions.

The project has interaction with consumers and is called Corrente do Bem. If you liked the project and have gold or silver pieces for sale, send a message to Yby Bank: https://www.ybybank.com.br/como-vender.

After the evaluation, they make the withdrawal for those who are from São Paulo and for other cities, they generate a postage code.

Mayara Rovery also gave an interview on Reset Podcast: “Is conscious mining possible?” which you can check here.

“Our work is aimed at raising awareness about the importance of ‘recycling’ metals that have already been extracted from the soil and create a circular production system, without causing environmental, social or economic damage.”

Yby Bank promotes a new cycle for the reuse of metal by means of a circular production system. Yby Bank presents the demand for recycled metals to its network of partners and the supply to metal vendors.

The initiative develops a circular production system to minimize environmental, economic, and social costs, and to maximize the value of the by-product as a new input of production.

“We will focus mainly on buying and selling metals for reuse, with proven tracking record for companies that wish to use a more responsible raw material in its products.”

How much is the relentless search for gold really worth?

Did you know that metal mining has major impacts on the environment and society?

Metal mining has negative impacts on the environment: removal of vegetation in the mining area, water and air pollution, soil contamination and erosion, death of fish and other wild animals.

The activity can also cause social impacts: removal of local communities and indigenous people, child and slave labor, and the enrichment of criminal organizations.

Yby Bank’s work is based on the pillars of information, sustainability, and innovation, with the purpose of reducing negative impacts and enabling the reuse of precious metals extracted from the soil.

“Our work goes far beyond negotiating the purchase and sale of metals. One of Yby Bank’s main goals is to reinforce awareness around other ways of operating this market, without causing negative environmental and social impacts. The means of production can be sustainable and activities that result in deforestation can be avoided by enabling the reuse of metals that have already been extracted from the soil. That is why we highlight the importance of people who are willing to make a difference in the world”, Mayara Rovery, founder of Yby Bank.

Jewelry x Sustainability

How are jewelry companies reducing their negative impacts on the environment?

In view of the positive changes in the mentality of consumers in the fashion industry, companies have changed their processes and created initiatives that reduce their negative impacts on the environment.

In the jewelry sector, brands have found a middle ground between consumption and responsibility. Since 2019, the associate Mariah Rovery works exclusively with reused gold – material from her clients’ old jewelry items, exchanging them for credit in her store.

The Yby Bank project promotes practical and quick access to responsible and traceable metals for brands that have a more transparent mindset in the industry of precious metals.

Stamps for partners and associates

Yby Bank offers seals and membership plans for partners and associates:

Bronze Seal (Ambassador): individuals who support the project and want to help spread transparency and information in the sector.

Silver Seal (Sponsor): companies who support the project, wish to sponsor research in the sector and purchase metal.

Gold Seal (Patron): for those who believe in solutions to reduce negative impact on the environment and want to help fund research for continued development.

Green Seal (100% Recycled Metal certification): companies that want to create solutions with 100% recycled metal and be authorized to expose the seal in their promotional material.

Tag Archive for: Mayara Rovery

Fashion and sustainability: Where does the gold we use come from?

Mayara Rovery talks about inspiration for her startup and talks about a master class given in France.

Yby Bank, the first bank of reused metals in Brazil

“Our work is aimed at raising awareness about the importance of ‘recycling’ metals that have already been extracted from the soil and create a circular production system, without causing environmental, social or economic damage.”