The new Spring Summer 2024 collections are already gaining visibility
The launch of the new spring collections took place last month | Summer 2024 for retailers and boutiques in showrooms across Brazil. In SP we highlight three of them that last week, among other brands, had the presence of Abest associates.
In the Casamoda Showroom: AM from Brazil, La Sirène, Rio de Jas, Serpui and Yukio.
At Contemporâneo Showroom, we had Inglesis, Lilly Sarti and Sinesia Karol.
And the brands that represented ABEST in the New Showroom were Norah Jour et Nuit and Modem.
https://abest.com.br/wp-content/uploads/2023/05/AM-do-Brasil.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2023-05-15 12:58:572023-05-15 12:58:57ABEST presents associates in different showrooms throughout São Paulo
A MODEM apresenta a essência da marca na nova coleção
MODEM lança nova coleção
MODEM lança nova coleção
MODEM lança nova coleção
MODEM lança nova coleção
A MODEM retratou a essência urbana e artsy da marca na nova coleção verão 2022.
A coleção colorida e cheia de detalhes transita por um ambiente de arte que resgata a essência da marca, e apresenta a estética “organic clean” na paleta de cores e texturas.
O desenvolvimento da coleção representa a vontade de trazer mais conforto e versatilidade ao universo urbano e sofisticado da marca.
MODEM lança nova coleção
MODEM lança nova coleção
MODEM lança nova coleção
A cartela de cores recria um arco-íris: nuances de rosa, verde e azul, tons terrosos e detalhes metalizados nos aviamentos das peças.
A nova coleção promove formas amplas, cintura bem marcada, comprimentos mini e sobreposições de materiais nos tecidos leves ou estruturados, e diferentes tipos de pontos e formas elaboradas em tricô.
E pela primeira vez, a MODEM traz modelos masculinos, peças com múltiplas possibilidades de uso e sem gênero.
“O estilista André Boffano escolhe viajar através seus arquivos criativos, evoluindo e melhorando características que regem o DNA da MODEM, trazendo a arte e a preocupação técnica com o produto ao centro da coleção.”
MODEM exhibited its collection on the second day of SPFW, bringing a clean, organic-clean aesthetic, tailoring being very present.
On Thursday, the 24th, MODEM presented the 2022 Spring-Summer collection in its sixth participation in SPFW, the second in digital format.
The collection expresses an art environment that rescues the urban and artsy essence of the brand, in organic-clean aesthetics, filled with details and color.
The color chart recreates a rainbow, with shades of pink, green and blue between earthy tones and the metallic details in the revival of the pieces.
The 2022 Spring-Summer collection promotes wide shapes, marked waist, mini lengths, and material overlays between light and structured fabrics, as well as highlights in different types of stitches and shapes elaborated in knitting.
“The collection started from the desire to bring even more comfort and versatility to the urban and sophisticated universe of the brand.”
SPFW Edition 51 takes place in digital format between June 23rd and 27th of 2021
By idealizing @modemstudio, the stylist has always aimed to create a brand with a strong fashion image, impeccable finish, and commercial appeal. At this time of the pandemic, he felt it was time to further reinforce the label’s DNA. Through research, allied with existing modeling, the stylist reinvented proportions to make them even more comfortable and timeless.
You can watch the show in full on SPFW’s Youtube channel
https://youtu.be/PUbmOnVsEgI
On Vogue’s Instagram
“MODEM presented its most colorful collection, in a palette that recreates a rainbow, designed for a post-pandemic summer. The designer André Boffano (@aboffano) traveled through his creative archives, evolving and improving features that govern the DNA of the label, and took a bet on what are comfortable, versatile and timeless pieces – which came to be even more valued in the fashion industry during the quarantine period. For the first time, Modem has male models in its presentation, reaffirming André’s desire not to hold on to genders. The fashion film was set at the cultural space OLHÃO Barra Funda, and its founder, Cléo Döbberthin, made a special participation in the video.” Posted Vogue Brazil on its Instagram profile. Photos: @bel.lafer and @cassiatabatini; Styling: @jvictorborges; Beauty: @casagrandegui
Modem in ELLE Magazine
In the first few minutes of conversation with Lelê Santhana of ELLE, André Boffano spills out right away: “This season, our color chart is almost like a rainbow.” Colors are not quite a trademark of Modem. During the six years since its creation, the label devoted itself to examining urban minimalism and had tailoring as the basis for its creations, with rare exceptions, relying mainly on neutral tones.
It turns out that now, amid the chaos, the possibility of seeing the brand’s aesthetic through a more vibrant lens was already a certainty for the stylist. “We always think about minimalism from a perspective of neutral colors, but there is a whole color chart behind them, and it is this rainbow that we need to see,” he says. Faced with a limited moment for the market, a change like this could sound risky for some brands, but in the case of Modem, the risk seems calculated and necessary.
While the color boosts the dichotomies set forth by the brand, the length of the skirts have shortened and tailoring begins to give way to matte details, breaking traces of rigidity and building a more fluid image. In fact, it is fluid to the point where Modem has included male models in its casting for the first time. “In the film, they’re almost about to change looks with women,” says André. According to the stylist, the intention is not to make the label unisex, but rather to prove the versatility that has always existed in his creations.
“During the pandemic, I picked up modeling from collections I had not seen in a while”
Although the novelties may seem like many, the main references for the 2022 summer collection were codes that already existed in file.
“When everything loses its meaning, there are two options: either we come back and put everything in place, or we stop. I chose to go back and put everything in place,” he concludes.