Abest and Abicalçados in partnership with Apex-Brasil sign an agreement to boost international sales.
Joint effort: PARTNERSHIP Agreement
“The partnership between the sectoral projects supported by Apex-Brasil is of great importance. Many companies can have access to different opportunities for internationalization purposes,” Aurea Yamashita, Fashion Label Brasil.
A partnership agreement was signed in February 2022 through which Abest proposes to organize the participation of companies associated with ABICALÇADOS/Brazilian Footwear and that are interested in the events promoted by Fashion Label Brasil. Events include international fairs, fashion shows, showrooms, and special initiatives to expand penetration throughout new markets around the world and strengthen relations with those it has already conquered. This provides sufficient personnel for the institutional assistance of the exhibiting companies and supports the participation of Abicalçados‘ companies in international activities, whenever possible.
The same happens with ABICALÇADOS, which must organize the participation of ABEST/Fashion Label Brasil member companies and that are interested in the initiatives promoted by them, providing sufficient personnel for the institutional assistance of the exhibiting companies and supporting the participation of companies in the international activities, whenever possibe.
This partnership is yet another way that Brazilian Footwear and Fashion Label Brasil found to join forces in bringing information and disclosing opportunities to all companies involved in the two internationalization projects.
Fashion Label Brasil and ABEST
ABEST, the Brazilian Association of Fashion Designers, represents an added value Brazilian fashion design in different segments to strengthen and promote brands in the national and international markets.
“Our mission is to be a global spokesperson for Brazilian Fashion Design, using the country’s creative diversity as an element of integration, as well as a way of aggregating value and translating society’s cultural transformation.”
Fashion Label Brasil‘s (Brazilian Fashion Internationalization Program) Proposal, a partnership between ABEST and APEX-BRASIL (Brazilian Trade and Investment Promotion Agency) is to position Brazilian fashion abroad, promoting the image of a plural country, one that is innovative and contemporary.
Brazilian Footwear and ABICALÇADOS
ABICALÇADOS, the Brazilian Footwear Industries Association, represents the national footwear industry and acts in defending commercial trade, as well as better competitive conditions for production in Brazil.
Brazilian Footwear is the sectoral project between Abicalçados and Apex-Brasil to increase exports of Brazilian footwear brands through developmental actions, commercial and image promotion in the international market.
Apex-Brasil and Sectoral Projects
Apex-Brasil, the Brazilian Trade and Investment Promotion Agency, works to position Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.
The sectoral projects from Apex support activities to develop the companies’ exportation capacity and promote Brazilian industry in the foreign market through initiatives such as promoting events, fairs, courses, and business development missions.
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