“A Loungerie, uma das principais marcas brasileiras de lingerie, traz uma collab exclusiva outerwear com a Parioca, marca carioca de uma linha resort feita com estampas irreverentes e com senso de humor ousado.”
As marcas Parioca e Loungerie promovem uma collab exclusiva outerwear e duas estampas divertidas: a “Corpos” e a “Target Boobs”.
“A Loungerie é uma marca de essência feminina que celebra a mulher, seus desejos e suas fantasias e nós da Parioca temos o corpo humano como nossa maior inspiração, então nada mais natural do que as duas marcas se conectarem”, Pedro Rosman, Parioca.
A collab apresenta 11 produtos: um pareô versátil, uma calça ampla e uma camisa com manga longa no chiffon; o short básico na estampa Target Boobs, um robe/kimono e um vestido leve na viscose; um top e uma calcinha na microfibra e na estampa Target Boobs. E três novidades: duas peças fitness, o Short Biker e um Top Nadador; e uma máscara de dormir na estampa Target Boobs.
“Nós e a Parioca estamos na mesma página, pois todos os corpos são bem-vindos e estamos sempre em busca do melhor para impactar nosso público, essa collab é perfeita para unir o feminino a um lifestyle seja na praia ou na cidade”, Eduardo Costa, Loungerie.
“Quarta coleção ‘JOY IV’, seguindo o conceito de slow Fashion com uma produção de peças únicas e exclusivas”
A marca de slow-fashion Florita apresenta um novo momento slow-living no lançamento da quarta coleção.
A nova coleção slow Fashion ‘JOY IV’ desenvolve bordados manuais, tingimento natural, tecelagem e upcycling na linha resortwear, e as novas linhas: autocuidado (sabonete e manteiga corporal artesanal JOY) e a linha home (velas aromáticas).
“Esta coleção é a mais pessoal de todas. Foi um reencontro comigo mesma. Reencontrar pequenas alegrias no meu dia-a-dia, reencontrar meu amor próprio, ou seja, o que me faz bem hoje. E por ter me permitido, escolhido passar mais tempo em contato com a natureza, vi que estou no caminho certo e sou grata a ela por me (nos) proporcionar tanto”, Júlia Almeida-Bailey, fundadora e diretora criativa da marca.
E o momento da marca promove uma nova funcionalidade no e-commerce: um showroom das roupas e collabs. “A grande novidade é que o site passa a funcionar como um showroom das roupas e collabs, com venda através do e-mail e do direct no Instagram. Para a marca é uma forma de ter um contato mais próximo e orgânico com os clientes. Além da venda de artigos, a plataforma vai funcionar como um portal de informações variadas linkadas à Florita, um mergulho no universo da marca.”
https://abest.com.br/wp-content/uploads/2022/02/FLORITA1-1.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-02-11 10:08:232022-02-11 10:08:23O novo momento slow-living Florita
“Desejamos apresentar uma história que se passa no Pará, estado de natureza e cultura abundante.”
“A sensação de deslumbramento na presença de natureza tão exuberante como a paraense é capaz de nos proporcionar um momento mágico de autoconhecimento, que possibilita o reconhecimento de nossa natureza interna como parte de um todo.”
Cores vibrantes, formas orgânicas e intensos contrastes
A nova associada Pitaia Rio representa as belezas, natureza e cultura paraenses na nova coleção Rio de Dentro.
“Em nossa viagem ao Pará, estado que mais desmata no Brasil, somos lembrados sobre a premente necessidade da preservação do nosso ‘rio de dentro’.”
https://abest.com.br/wp-content/uploads/2022/01/PitaiaRio_01.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-01-26 17:07:232022-01-26 17:07:23A nova associada Pitaia Rio apresenta a coleção Rio de Dentro
A nova associada Le Bain Couture retratou as cores elegantes, arquitetura e formas orgânicas da Villa Saranceni, Sicília, na coleção resortwear de estreia Dreamscape. “Um delicioso sonho de verão.”
Autoral e conceitual, materiais nobres e detalhes artesanais. “A Le Bain Couture traz um ambiente cool-chic em modelagens sofisticadas e pensadas para a mulher cosmopolita.”
“Neste sonhar, entra em cena a delicadeza das areias e o vai e vem do beira-mar, que passam a contar agora com a companhia do swimwear da new brand brasileira. Prepare-se para este mergulho nesta coleção que chega ao mundo – e aos mares. Bem vindo!”
https://abest.com.br/wp-content/uploads/2022/01/LE-BAIN_01.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-01-26 15:26:302022-01-26 15:26:30Dreamscape, a coleção de estréia da nova associada Le Bain Couture
As flores, plantas e cítricos inspiraram a nova coleção
“Florescer: cobrir-se de flores, dar ou fazer brotar flores, enflorar. Cultivar, dia a dia, um ciclo infinito de beleza. Uma beleza com raiz na essência da vida: tudo é ciclo. Tudo germina. Tudo cresce. Tudo floresce.”
ÁGUA DE COCO representa os encantos particulares da natureza na coleção Botânica.
As flores, plantas e cítricos inspiraram as linhas água, vida e luz em texturas, pluralidade de nuances, estampas e aplicações.
A nova coleção representa a ciência mais antiga, a reconexão com o meio ambiente, e contempla os encantos particulares da natureza. As peças fluidas, transpassadas, assimétricas e os babados largos potencializam a feminilidade.
https://abest.com.br/wp-content/uploads/2021/10/AGUA-DE-COCO.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-10-15 14:22:522021-10-15 14:22:52ÁGUA DE COCO apresenta a coleção Botânica
International fairs presented fashion brands simultaneously, at Porte de Versailles
Riviera and Who’s Next, international fashion fairs, presented simultaneously, on September 3rd to 6th, in Paris, Porte de Versailles, the new collections of fashion, accessories, beauty and lifestyle brands for buyers from all over the world.
“45.000 visitors expected at each edition at the Porte de Versailles, of which 70% are retail, multi-brand, department store and e-commerce buyers.”
Who’s Next takes place 2 times a year, in January and September, for 4 days. Since 2019, Who’s Next has been welcoming IMPACT: the event dedicated to sustainable brands and solutions. And from September 2020, Who’s Next will also welcome Traffic: the event dedicated to innovative business development solutions for fashion brands and retailers.
https://abest.com.br/wp-content/uploads/2021/09/LENNY.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-09-10 13:00:512021-09-10 13:00:51Riviera and Who's Next took place in Paris from September 3rd to 6th
ABEST and associated brands at the SPLASH PARIS swimwear fair
SPLASH PARIS, a great reference of resort fashion and beachwear, featured eight brands from the Brazilian fashion internalization project Fashion Label Brasil by ABEST, Texbrasil by ABIT, in partnership with Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments).
It was an in-person event that took place in London (United Kingdom) from June 22nd to 25th, and was virtually transmitted through the JOOR platform of the international fashion industry between June 7th and July 2nd.
“Splash Paris Show is a niche fair with great added value. It takes places on the banks of the River Seine, exuding much charm. Despite not being as captivating as the physical event, the virtual model managed to attract buyers and businesses”, Aurea Yamashita, executive manager of Fashion Label Brasil.
Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol e Triya pela SPLASH PARIS
Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol e Triya pela SPLASH PARIS
Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol e Triya pela SPLASH PARIS
Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol e Triya pela SPLASH PARIS
Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol e Triya pela SPLASH PARIS
Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol e Triya pela SPLASH PARIS
Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol e Triya pela SPLASH PARIS
Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol e Triya pela SPLASH PARIS
The first digital experience displayed profits and good expectations for participating brands as to future deals. Regardless of the marketing difficulties, in the buyers’ portfolio and dynamics of a digital platform, the companies promoted deals totaling USD17.000 between sales at the event and the expectations for the next 12 months are USD111.000.
“The Premium Resortwear Trade Show”, a brand curation for premium beachwear and resort fashion buyers.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Apex-Brasil The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2021/08/splashparis-1.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-08-20 21:51:562021-08-20 21:51:56ABEST AND ASSOCIATED BRANDS AT SPLASH PARIS
ABEST and associated brands at Destination, SwimShow and Cabana fairs
Miami Swim Week, focused on beach fashion, an event that took place in the capital of Florida, USA, presented buyers, journalists and fashion enthusiasts at the Destination, Cabana, and SwimShow fairs.
The event hosted 33 brands from the Brazilian fashion internationalization project Fashion Label Brasil by ABEST, Texbrasil by ABIT, Brazilian Footwear by Abicalçados, in partnership with Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments).
At Destination, from July 10th to 12th, the Brazilian brands: Ampersand Heart, Raíssa, NHall Resort Wear, Nay Sunset Wear, Paola Bernardi and Pura Swim from Texbrasil and Haight, Andrea Bogosian, Nádia Gimenes, Nannacay, and Sau Swim Bikinis from Fashion Label Brasil, displayed deals worth USD257.000 between sales at the event and the expectations for the next 12 months are USD600.000.
Haight, Andrea Bogosian, Nádia Gimenes, Nannacay, Sau Swim Bikinis pela Destination
Haight, Andrea Bogosian, Nádia Gimenes, Nannacay, Sau Swim Bikinis pela Destination
Haight, Andrea Bogosian, Nádia Gimenes, Nannacay, Sau Swim Bikinis pela Destination
Haight, Andrea Bogosian, Nádia Gimenes, Nannacay, Sau Swim Bikinis pela Destination
Haight, Andrea Bogosian, Nádia Gimenes, Nannacay, Sau Swim Bikinis pela Destination
Nay Sunset Wear’s first experience at the event was essential to gain new customers in the country. “We are very happy with the result and the reception and interest of the buyers,” says the brand designer Adriana Senise.
At SwimShow, on July 10th and 13th, the brands Guria Beachwear, Planet Sea, Rio de Sol, Despi, from Texbrasil and Mos Brazilian Beachwear, from Fashion Label Brasil, companies promoted deals totaling USD282.000 and the expectations for the next 12 months is USD1.325.000.
Mos Brazilian Beachwear pela SwimShow
“The return of physical art fairs brought relief and hope to brands and buyers, who during the pandemic had to adapt to the virtual model, which is practical, economical and agile. However, there is no interaction, contact with the product and, the best of all, the experience of the fair’s atmosphere,” Aurea Yamashita, executive manager of Fashion Label Brasil.
At Cabana, through July 10th to 12th, at the Miami Beach Convention Center, and online on June 22nd, the brands Adriana Degreas, from Texbrasil, Água de Coco, Andreza Chagas, Catarina Mina, Empress, Serpui, Lily Franco, Meerk, Osklen, Paula Torres, Room, Yukio, La Sirène, Lenny Niemeyer, Sinésia Karol and Triya, from Fashion Label Brasil, and Melissa from Brazilian Footwear, displayed the result of USD525.000 and the expectation for the next 12 months is USD1.330.000.
“We know that it is possible to do business in the digital environment, but the results from the in-person events show that buyers are willing to get to know the brands and do business with Brazilians even more, when they meet in person,” analyzes Lilian Kaddissi, executive manager of Texbrasil.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Abit
Founded in 1957, The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important organizations among the country’s economic sectors. It represents the productive force of 25.2 thousand companies installed throughout the national territory, with companies from all sizes and employing over 1.5 million workers, who together generate an annual turnover of USD48.3 billion.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to grow within the global market. Over the past 20 years, it has helped around 1.600 brands to enter the path toward exporting, making USD9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2021/08/swimweek.jpg500700abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-08-20 21:24:232021-08-20 21:24:23ABEST AND ASSOCIATED BRANDS AT THE MIAMI SWIM WEEK
A MOS expressou a importância das novas conexões na coleção Verão 2022
MOS lança a coleção Reconnect
MOS lança a coleção Reconnect
A MOS expressou as novas conexões, liberdade, equilíbrio, harmonia e bem-estar na nova coleção Verão 2022 – Reconnect.
A paleta de cores destaca o lilás, o verde oliva e o marinho, para representar o colorido das flores, folhas, céu e mar. E as cores serenas, off white, branco e manteiga, aliadas a energia das pedras: ametista e o seu poder de purificação, âmbar como amuleto de sorte, pérolas que traduzem a feminilidade e os cristais que retratam o mundo dos sentidos e o místico.
A coleção apresenta Hortênsias e o Jardim de Oliveiras impressas em estampas digitais, para representar a elevação espiritual, abundância, gratidão, prosperidade, coragem e confiança. E a estampa Sereia expressa o equilíbrio, energia e paz do mar.
MOS lança a coleção Reconnect
MOS lança a coleção Reconnect
Os tecidos destacam fibras naturais como algodão com seda, seda com bordado de folhas, rendas, linho, tule transparente, lycra e lurex metalizado. E a modelagem e o design dos biquínis, maiôs, bodies, saídas, saias, vestidos, tops, calças e cintos apresentam as técnicas de crochet manual, macramê, Laser-cuts, bordado artesanal, a laser e à máquina, aplicações, transparências e recortes.
“Mais consciente e conectada – assim será a mulher MOS no próximo verão.”
https://abest.com.br/wp-content/uploads/2021/07/mos_beachwear.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-07-28 14:36:002021-07-28 14:36:00MOS apresenta a nova coleção Verão 2022 Reconnect
