Misci parade, designer Airon Martins’ brand, is featured in SPFW edition 54
The “Jerimum” collection by Misci, brand by stylist Airon Martins, had Sala São Paulo at the Julio Prestes Cultural Center on the 17th of November as its catwalk. The use of Brazilian petroleum abroad is the concept and the idea is to rescue this material and the creative minds of our country. Emphasizing earthy and blue tones, pieces in leather, jeans and silk were presented. The brand’s models, such as Giovanna Ewbank and Enzo Celulari, walked the runway with a gas-gallon bag, transparency and prints.
Exhaling Brazilianness (not only in aesthetics), in the center of the room where the models paraded, there was a cellist accompanying the tecnobrega music that echoed from the speakers.
https://abest.com.br/wp-content/uploads/2022/11/Post-MISCI-SPFW-01-1.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-11-24 15:45:292022-11-24 15:45:29Misci no São Paulo Fashion Week
54th edition of the festival will have a parade of 6 brands associated with ABEST on November 17th, 18th and 19th
The biggest and most awaited fashion event in Brazil takes place from the 16th to the 20th of November. The 54th edition of São Paulo Fashion Week presents a record of in-person fashion shows, this time there will be 50 shows. Among them, six associated ABEST brands: Misci, Lilly Sarti, DEPEDRO, Neriage, Lenny Niemeyer and Triya.
The festival brings – in addition to the iconic parades – attractions such as interactive installations, pocket shows, scenography content, exhibitions and much more. Curated by Carollina Laureano, Komplexo Tempo’s street will be transformed into an open-air gallery due to the collectives of artists who will perform there. In addition to these novelties, another unprecedented fact is that for the first time in the history of the event, SPFW opens ticket sales to the public.
The opening parade of the second day of the event on Thursday (17) is by Misci at 10:30 am, the next one is by Lilly Sarti at 12:30 pm. Later, the last ABEST associate to parade is the DEPEDRO brand at 4pm.
The next day (18), Triya parades at 12pm and on Saturday (19) Neriage will be on the catwalk at 12:30. Closing the parades on the same day, Lenny Niemeyer performs at 9:30 pm.
A new space created at Shopping Iguatemi (Av. Brg. Faria Lima, 2232 – Jardim Paulistano) will bring together a fashion show room and the entire online broadcast of the event, with a studio area dedicated to content production. The other hub will be at Komplexo Tempo (511 Henry Ford Avenue), which will now have two showrooms, exhibitions, lounges and a large press room.
https://abest.com.br/wp-content/uploads/2022/10/capa-spfw.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-10-28 12:15:262022-10-28 12:15:26ABEST Associated Brands at São Paulo Fashion Week
The initiative elected 8 racialized brands for the official calendar ofSão Paulo Fashion Week
Sankofais a co-authorship of thePretos na Moda movement and the social innovation startupVAMO (Vetro Afro-Indigenous in fashion), which supports racialized entrepreneurs in Brazilian fashion.
Ateliê Mão de Mãe
Az Marias
Meninos Rei
Creators
Pretos na Moda is a communication platform that promotes agendas and discussions on racial awareness and inclusion of racialized professionals in the Brazilian fashion market.
VAMO (Vetro Afro-Indigenous in fashion) is a social innovation startup of interracial professionals that develops a reparatory process in national fashion for blacks and indigenous people.
The project
The initiative aims to promote inclusion in Brazilian fashion and give visibility and support to racialized entrepreneurs in three editions ofSPFW.
The Sankofa project presented eight emerging brands outside the current runway circuit atSão Paulo Fashion Week N51.
Brands are monitored in order to enter the market and to create the official line up of the event in a structured way. The process has the professional support of a team (psychologists, lawyers, accountants) and eight godmother brands – prominent companies in the São Paulo Fashion Week lineup.
Eight new selected brands and their respective godmother brands
In the first edition (June 2021), the brands presented a fashion film and a photographic essay of the creation process in a fully digital form on the SPFW platform and the event’s digital channels.
“It’s more of a school than a stage for an exhibition,” says Natasha Soares, co-founder of the Pretos na Moda Collective, for Vogue Brasil.
Mile Lab
Naya Violeta
Santa Resistência
Silvério
Sankofa Partner
“How to bring Brazil closer to design, innovation, technology, aligned with Brazilian talent, vocation, and diversity? IN-MOD’s efforts are aimed at provoking this discussion and developing actions that propose different paths as an answer,” says Graça Cabral, member of the IN-MOD council.
IN-MOD, the National Institute of Fashion and Design created in 2004, is a non-governmental, non-profit organization whose mission and vision is to work in domestic and foreign markets, and to gain recognition and visibility of Brazilian fashion and design as value-added segments.
Diversity in fashion: industry voices around the world
“The runways in our country need to be a reflection of what is seen on our sidewalks. It is very important that different colors, bodies, and ethnicities are seen in a space that discusses beauty and elegance”, Emicida.
McKinsey & Company featured stories from fashion students, emerging designers and industry leaders about their experiences in US fashion – and their ideas for creating more inclusive workplaces – for the State of Diversity, Equity & Inclusion in Fashion report, from February 2021 done byPVH Corp. and theCouncil of Fashion Designers of America (CFDA). It also surveyed over 1,000 employees at 41 companies, conducted 20 stakeholder interviews and three focus groups with students and emerging designers.
The company also interviews two of the report’s key stakeholders:CaSandra Diggs, president of the CFDA andLance LaVergne, director of diversity at PVH. They shared insights into areas of opportunity – including awareness, access, and belonging – and actions that organizations and individuals can take to create a more diverse fashion industry.
“Fashion is a vibrant and exciting industry that employs over a million people in the United States and attracts many aspiring designers and professionals. However, certain groups of talented individuals – blacks in particular – struggle to break into the industry, and those who do make it don’t always feel welcome. Substantial under-representation of diverse talent starts at fashion schools and internships and continues at all levels to the highest echelons of influence and leadership,” McKinsey & Company.
