The new Spring Summer 2024 collections are already gaining visibility
The launch of the new spring collections took place last month | Summer 2024 for retailers and boutiques in showrooms across Brazil. In SP we highlight three of them that last week, among other brands, had the presence of Abest associates.
In the Casamoda Showroom: AM from Brazil, La Sirène, Rio de Jas, Serpui and Yukio.
At Contemporâneo Showroom, we had Inglesis, Lilly Sarti and Sinesia Karol.
And the brands that represented ABEST in the New Showroom were Norah Jour et Nuit and Modem.
https://abest.com.br/wp-content/uploads/2023/05/AM-do-Brasil.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2023-05-15 12:58:572023-05-15 12:58:57ABEST presents associates in different showrooms throughout São Paulo
The Fauna Brasileira line campaigns in favor of the riches of Brazilian nature.
The Fauna Brasileira collection by the Serpui handbag brand reminds us of the importance of maintaining the precious treasures that Brazilian biomes hold:
The Pantanal is one of the greatest Brazilian refuges that today it is home to more than 4,700 species.
With each collection, SERPUI keeps its inspiration alive in Brazilian nature. To celebrate yet another collection, in partnership with SOS Pantanal, we bring freshness to pieces in the shape of birds, land and water animals.
In the struggle for the preservation of all animals, especially jaguar, for each piece sold, a percentage will be donated to help the Pantanal.”
https://abest.com.br/wp-content/uploads/2023/05/fauna.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2023-05-04 12:45:062023-05-04 12:45:06Serpui launches collection in partnership with SOS Pantanal
“From high-end brands to affordable luxury, COTERIE New York brings together emerging and well-established brands in contemporary women’s market.”
The American market is one of the main leaders in the textile and fashion industries. Always with superlative numbers, the US is the largest importer in the sector, (US$ 6.9 billion), the main destination for Brazilian exports (US$ 8.3 million), the leading market for sportswear (US$ 70 thousand), the largest ready-to-ship designer clothing market (US$13.6 million) and had the greatest consumer spend in the clothing sector in 2020 (US$13 billion).
In this context, COTERIE New York promotes exclusive experiences, connectivity, and luxury trends. The major players in the market will all be gathered at Javits Center between February 27th and March 1st, 2022.
Coterie takes on 2022 with a hybrid approach, designed to offer a wider range of products and points of connection for the industry. Besides the activations, Coterie offers an educational program focused on sustainable business practices, similar to what was carried out in the early 2021 edition.
The digital platform powered by AI will bring a more efficient and personalized experience. In addition to in-person events, the digital platform will also be available before, during and after the scheduled dates for the 2022 fair, which will expand the “opportunities for discovering, buying, and connecting brands with consumers.”
“The vision for our community is that both live and digital formats are used in concert with one another, with the benefits of both driving forward an entirely new way to conduct business—growing their business more efficiently and more effectively than ever before,” said Courtney Bradarich, VP of contemporary women’s events for Coterie.
The fair will also be held in Miami in July 2022 during Swim Week. Destination: Miami by Coterie will have holiday-inspired products for a range of audiences.
“As part of our ongoing efforts to not only positively affect change within our own operations and practices, as an industry connector for the advanced contemporary market, our mission is to create more meaningful dialogue around broader industry topics, such as sustainability, in addition to being a larger business resource to educate, empower, and spark creativity within the communities we serve,” Bradarich added.
The participation of Brazilian brands not only increases sales, but also brings more visibility to our products in the international market. Buyers from all over the world will be looking for fashion products with authorial designs, personality, and quality.
“COTERIE New York, the most important market event for contemporary and contemporary women’s fashion.”
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2022/02/CAPA-Coterie-NY.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-02-23 19:33:532022-02-23 19:33:53Coterie NY features Fashion Label Brasil brands from February 27th to March 1st, 2022
Fashion Label Brasil associates sign the Home line
“Home is another category that many might not know exists, however several designers have transcended from the catwalk to the couch with collections of furniture, decor, wallpaper and more”, Forbes.
The associated brands Água de Coco, Akra Collection, Amanda Medrado, Camila Vieira, Catarina Mina, Isolda, Martha Medeiros, Misci, Paola Vilas, Ryzí, and Serpui presente a development in the active fashion market, the Home line.
“Today, decorative design is everywhere, not least on Instagram where everyone from successful entrepreneurs to digital influencers can’t seem to stop posting images of trendy hotels, dinner tables and flower arrangements. The opportunity has certainly not been lost on fashion and luxury brands who are actively tapping the luxury end of a furniture and homeware market”, Business of Fashion.
Água de Coco
Água de Coco is a beachwear brand that represents Brazilianness in the foreground, the art and national culture’s wealth.
“Always have a part of the beach in your home décor.
Are you in love with the freedom that the beach inspires and do you feel that your home can be even more full of light and joy with this feeling that the sands and the sea convey?
Água de Coco is also passionate about this unique and attractive atmosphere, that is why we bring inspirations from the bottom of the sea in items to prepare, serve, and decorate different corners of your home, with multiple possibilities of combinations and arrangements filled with originality.
You will be delighted by our line of home items that transform environments, making them even more charming.”
Akra Collection
Samuray Martins promoted the Akra Project, an initiative to benefit national crafts and the slow fabric sustainability market.
“The results are handbags and homewear items created by Samuray in partnership with craftsmen and produced in the communities that are a part of the Akra Project, aiming to foster a network of socioeconomic improvement, generating income, jobs, and education for the regions that the initiative is serving.”
Amanda Medrado
Amanda Medrado creates handcrafted accessories using natural resources and sustainable raw materials from the Northeast region of Brazil.
“Regionalism and good stories are the essence of our collections. The fun, creative, and conscientious design expresses our “sophisticated” style and our passion for art and innovation.”
Camila Vieira
Camila Vieira translates the connection and beauty of crystals and their energy sources into unique decoration accessories.
“Nature as a source of inspiration with your soul.
They are more than just decorative items, they are unique products, with an essence that respects shape, color, and sensation…
They are small details cut to keep their unique shape intact, making them unique and beautiful.”
Catarina Mina
The brand from the state of Ceará, Catarina Mina, expresses its sustainable and artisanal essence in the manifesto “Casa Corpo Vivo”, a collection of lamps for the home that carry the culture of the northeast region, and in the line “Olê de Casa”:
“’Ô de casa’
‘Ô de fora’
We greet each other like this, with our neighbor, with our friends, with our relatives. “Olê de Casa” is a name that evokes this: the opening of the doors to host.
Coasters and placemats made with all the heritage and richness of the bobbin lace to put beauty on the table, in the living room, at home.
Open the door for “Olê” to enter.”
Isolda
Isolda introduced a new upcycled line in 2021:
“We are reusing, recycling, reinventing from the leftover materials that already exist in our collection. The upcycled fabrics gained new life in the form of pajamas, masks, placemats, aprons, and others to come.”
The brand’s prints and the look and décor experience of the company Bossanova created a collab of mini capsule collections throughout the year, on commemorative dates.
“Starting from mutual admiration, the two brands come together for the first time in order to develop a collection of pieces to decorate the table. Isolda’s unmistakable hand-painted prints gain a new refined look through Bossanova, which brings years of experience decorating the most exclusive parties and events in São Paulo.”
Martha Medeiros
Martha Medeiros created the Pop-Up House Martha Medeiros in the luxury suite at the Tangará Palace, in São Paulo.
“A dream suite in a royal palace. It is not just for sleeping, it’s for dreaming of a world full of love and art.”
The collection features Renaissance knit and lace pillows, bedspreads, domes for lamps, the entire line of pure steel and gold-plated Mandacaru flower, lacy cups, and goblets as well as the top table line.
Misci
“Misci introduced a new concept that includes clothing and furniture in the same creative process, starting from the experience and discoveries of Airon’s own path.”
The Misci brand expresses the miscegenation of aesthetic elements in the design of clothing, accessories, and furniture.
“Misci proposes a different time for the launch of products that transcends the traditional calendar of the fashion industry, respecting the designer’s creation cycle, the production chain, and also the consumers, used to the speed of trends and consumption.”
Paola Vilas
“Paola Vilas represented the unfolding of the conceptual universe and the brand’s visual language in furniture items: “sculptural pieces that celebrate the feminine, promote portals to a world without limits between imagination and matter, and present a contrasting dialogue between materials such as brass, iron, and the Brazilian rocks.”
“Giving life to furniture, subverting the way we perceive our surroundings. Take us out of the monotony of daily experience, subverting the way we perceive our surroundings and transporting us to a universe where everything is possible.”
Ryzí
Ryzí Translated the brand’s identity into the first Ryzí Home collection, a line of 3D candlesticks.
“We started with handbags, but the idea is to be in all the areas of design, from architecture to clothing. As creative director, having this freedom to create is very magical”, Luiza Mallmann.
Serpui
SERPUI signs a collection of accessories for decorating and creates a complete experience, SERPUI HOUSE: placemats and napkin holders.
“Creating a complete experience has always been in SERPUI’s plans. When someone buys one of our handbags, they are buying more than a fun and unique item or a leisurely moment during the summer. They are buying an experience. With that same mindset, designer Serpui Marie launched SERPUI HOUSE, a collection of table accessories that will bring the SERPUI aesthetic to your home.”
https://abest.com.br/wp-content/uploads/2022/01/SERPUI-1.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-01-12 15:44:102022-01-12 15:44:10Fashion brands and Home line
The return of the in-person event developed the image of Brazilian brands for 32 visitors from the main media and international influencers and generated 52 clippings on Instagram.
Press Day is an important tool for promoting and positioning Brazilian brands in the international market.
The return of in-person events creates networking experiences and enhances branding for the main medias and influencers in the fashion world.
“The event was excellent. Not only was the curatorship of the participating brands amazing, but also the structure that was set up by AZZI+Co and the quality of the guests. This type of event should happen more often so that opinion makers and journalists can get to know the brands even better,” says Ana Luiza, a representative of the brand Lenny Niemeyer.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2021/12/capa-Pos-Press-Day.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-12-21 13:47:082021-12-21 13:47:08Press Day NY, new networking and connectivity experiences
The event, from October 1st to the 4th of 2021, promoted the brands of the Brazilian fashion internationalization program called Fashion Label Brasil: Dotz, Feixe, Serpui, Sy&Vie and associate Kika Simonsen, in the Areia showroom. Also, the brands of the Brazilian textile and fashion industry’s internationalization program Texbrasil: Sophia Hegg and Vitor Zerbinato.
“The event had the expected participation. The international market is gradually recovering and that can be witnessed during the Première Classe Tuilleries,” Rodrigo Doxandabarat, representative of the Dotz brand.
The results of the show add up to USD 172,000.00 and expectations for the next 12 months are of USD 410,000.00.
“The fair was very well attended, with buyers from important stores visiting. It also attracted the specialized press. The presence of more RTW (Ready to Wear) brands was also important to attract the right customers. Visually, the event is very beautiful and pleasant for brands and customers,” Felipe Filizola, Areia showroom.
About Fashion Label Brasil
Fashion Label Brasil, a Fashion Internationalization Program of Added Value, was created in 2003 by ABEST in partnership with Apex-Brazil, whose proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special activations – to expand penetration in new markets and strengthen relations with those already established.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers aims to strengthen and promote Brazilian design and fashion. Its main purpose is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is a not for profit, has 120 brands from all over Brazil that export products to 57 different countries. Also, it constantly carries out strategic actions to expand its penetration in new markets around the world and strengthen relations with those that are already established.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Throughout 20 years, it has helped around 1600 brands enter the exporting path, making USD 9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About ABIT
The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957* is one of the most important entities among the country’s economic sectors. It represents the productive force of 25,500 companies installed throughout the national territory, companies of all sizes that employ over 1.5 million workers and together generate annual revenues of R$185.7 billion.
*Data from 2019.
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, Apex-Brasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as commercial prospective missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and trend setters to get to know the Brazilian productive structure, among other business platforms that also aim to strengthen the country’s brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2021/12/Capa.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-12-01 10:08:122021-12-01 10:08:12Première Classe presented seven Brazilian brands from the 1st to the 4th of October
