A marca assume o compromisso de equilibrar o impacto das emissões de carbono das suas atividades
Andrea Bogosian promove a iniciativa de equilibrar o impacto das emissões de carbono dos processos e atividades da marca pelos créditos de carbono da plataforma digital Moss.
“Em 2020 assumimos o compromisso de nos tornar uma empresa Carbono Friendly, e ao final do ano teremos compensado em C02 o equivalente a uma área florestal preservada.”
A marca desenvolveu uma análise da operação corporativa para calcular as emissões de carbono e promover iniciativas ambientais e sociais para reduzir e neutralizar as emissões de gases de efeito estufa.
“A compensação é feita através de projetos cujos valores se alinham aos nossos. E em parceria com a Moss, a empresa favoreceu a conservação da floresta Amazônica, através do projeto Fortaleza Ituxi, localizado em uma das áreas mais ameaçadas da floresta – no município de Lábrea.”
“Acreditamos na união da moda com a consciência e com o propósito.”
https://abest.com.br/wp-content/uploads/2021/10/andreabogosian-2.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-10-15 14:43:422021-10-15 14:43:42Andrea Bogosian, uma empresa Carbono Friendly
A marca assume o compromisso de equilibrar o impacto das emissões de carbono das suas atividades
Andrea Bogosian promove a iniciativa de equilibrar o impacto das emissões de carbono dos processos e atividades da marca pelos créditos de carbono da plataforma digital Moss.
“Em 2020 assumimos o compromisso de nos tornar uma empresa Carbono Friendly, e ao final do ano teremos compensado em C02 o equivalente a uma área florestal preservada.”
A marca desenvolveu uma análise da operação corporativa para calcular as emissões de carbono e promover iniciativas ambientais e sociais para reduzir e neutralizar as emissões de gases de efeito estufa.
“A compensação é feita através de projetos cujos valores se alinham aos nossos. E em parceria com a Moss, a empresa favoreceu a conservação da floresta Amazônica, através do projeto Fortaleza Ituxi, localizado em uma das áreas mais ameaçadas da floresta – no município de Lábrea.”
“Acreditamos na união da moda com a consciência e com o propósito.”
https://abest.com.br/wp-content/uploads/2021/10/andreabogosian-2.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-10-01 16:41:442021-10-01 16:41:44Andrea Bogosian, uma empresa Carbono Friendly
WHITE Milano is the reference tradeshow for international womenswear, at the core of Milano Fashion Week. The omnichannel platform, leader in international network and communication, connects niche brands and contemporary fashion to business. The place is full of projects with an accurate selection of cutting-edge brands, consolidated fashion houses, experimental designers and innovative start-ups.
A crossover of arts, design, culture and technology, where the new venues of fashion are explored and special installations are created by WHITE’s founder, Massimiliano Bizzi. Today, VISUAL and LAYOUT are amplified and enriched thanks to the Creative Direction of Beppe Angiolini, Ambassador and Creative Director for the physical trade show.
Fashion Label Brasil is the Fashion Internationalization Program of Added Value, created by the Brazilian Association of Fashion Designers in partnership with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency). Our proposition is to promote Brazilian brands and Brazilian fashion abroad, highlighting the country’s image as innovative and contemporary.
Beppe Angiolini, founder of SUGAR states: “The paradigm of post-pandemic stores is destined to change and evolve. A wish for newness has strongly emerged, retailers need to go back to research activities and find stronger and stronger identities carrying their own style. I am glad to be able to work with WHITE especially because it represents the reference platform for research and SMEs, as well as an important showcase where Made in Italy is supported.”
WHITE DESIGN: the revolutionary initiative that turns the spotlight on the theme of recycling, to dress salons with recycled fabrics and materials and natural dyes.
On top of this 360-degree vision is WSM White Sustainable Milan, an internationally recognized event that is part of WHITE’s integrated communication project to raise consumer awareness of the high environmental and individual impact caused by the massive production of low-cost chains.
The companies exhibiting at WHITE respect the main criteria established by the UN, a reference point for a scrupulous selection of names that represent the canons of the fashion system and new generation fashion trends.
MRE and Secom Milan
The Ministry of Foreign Affairs (MRE) financed the participation of nine brands supported by the Consulate of Brazil in Milan – Secom Milan: Akra Collection, Catarina Mina, Haight, Room, Lily Franco, Água de Coco, Andrea Miller, Serpentina, and The Paradise.
In 2019, Secom Milan and the Ministry of Foreign Affairs (MRE) created the Brazil Summer Fashion Project to promote the internationalization of Brazilian fashion brands at fairs and events in the northern Italian region.
The Trade Promotion Sector of the Consulate of Brazil in Milan – Secom Milan supports Brazilian companies, business associations and institutions to strengthen the economic, commercial, and business relationship between Brazil and northern Italy.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2021/09/white-milano.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-09-24 12:38:192021-09-24 12:38:19WHITE Milano presents a physical trade show
Hub-E and the Pre-COP Conference, sustainability workshops
“Redesigning sustainable thinking in the design capital of the world.”
Oskar Metsavaht presents in Milan, Italy, Hub-E and Pre-COP Conference workshops to inspire, engage and promote a mindset change regarding sustainability.
Instituto-E, the British Chamber of Commerce for Italy and Industrie Cosmetique Reunite, the Italian fragrance industry, have joined forces to create an international center for the exchange of knowledge, best practices, and inspiring cases of sustainable development.
– Earth: Gaya theory, to value the relationship, knowledge, respect, admiration, and interdependence between nature and all living beings.
– Environment: promotes the conscientious management of natural resources according to the convention’s indicators on biological diversity.
– Energy: publicize, promote, and encourage energy efficiency solutions as one of the fronts against climate change.
– Education: education as the base for na effective change in social, environmental, and economic mentality.
– Empowerment: knowledge, training, and education as tools for effective development, and transformation.
– Economics: economy in sustainability to increase the social, environmental and governance impacts of projects, initiatives, and companies.
“Italian Excellence, British Values, Brazilian Sustainable Thinking, National and International Organizations and Institutions in a mission to inspire and create change.”
Hub-E e Pre-COP Conference
The Pre-COP, from September 3rd to October 2nd, features representatives from 35 to 40 countries, the UNFCCC Scretariant, Chairs of the Convention’s Subsidiary Bodies, and stakeholders who play a key role in the transition to sustainable development.
Workshops:
September 30th 1. Redesign Age range: 15-29 – free of charge
“Young people will use recyclable materials to create objects and will be monitored by experts to change the way they relate to what is generally considered garbage.”
Online reservations on the website or on social networks. Number of participants: 30 max.
September 30th and October 1st 2. Eco-città del futuro Age range: Children from 5 to 9 years old – free of charge
“The children will draw and color the city of the future guided by an educator who will lead them to think about sustainability in an imaginary atmosphere.”
Online reservations on the website or on social networks. Number of participants: 20 max.
September 30th and October 1st 3. Gaya- restoring connection Age range: open to the public, free of charge
“Participants will have the opportunity to experience activities that reconnect them with nature, such as yoga, personalized bio perfume, mindfulness, herbal teas, among others.”
Online reservations on the website or on social networks. Number of participants: 30 max.
UMA X apresenta uma collab reciclável e um novo processo ecológico
A UMA X e a Linus expressaram conforto e sustentabilidade na criação de uma edição especial da sandália Linus 100% reciclável, em plástico vegano, pincelada artesanalmente nos tons chumbo e areia, a partir de um processo sem resíduos e tinta não-tóxica.
UMA X lança collab reciclável
UMA X lança collab reciclável
UMA X lança collab reciclável
UMA X lança collab reciclável
E no mês de junho, a marca genderless e easy-wear UMA X apresentou um novo processo artesanal e ecológico de tingimento natural botânico com efeito tie dye.
“Cada peça leva 75 horas para ser tingida, com o uso de produtos naturais como acácia negra, em um processo manual que permite cada roupa ter sua própria estampa, ainda que com a mesma linguagem – aqui, nenhum item é igual ao outro.”
https://abest.com.br/wp-content/uploads/2021/08/Uma-X-Linus.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-08-04 13:30:512021-08-04 13:30:51UMA X, a linha sustentável da UMA
Vert and Malika Favre feature the minimalist and intelligent Nova High model
The ecofriendly Franco-Brazilian brand Vert, in collaboration with the French illustrator and graphic artist Malika Favre, express art and sustainability in the collab Vert x Malika Favre.
This partnership presents the minimalist and intelligent Nova High model, a union between Vert’s sustainable technologies and the illustrator’s pop art inspirations.
The Nova High model is made from organic and agroecological cotton and rubber native to the Amazon. The color palette promotes klein blue, white, and red tones.
“For this collaboration, I made a cheeky joke with the iconic V logo, bringing a touch of sensuality to the NOVA HIGH model (and to your feet)”, affirms the artist, Malika Favre.
“For this collaboration, Studio Vert created a print of one of the artist’s drawings, applied to the organic cotton canvas of our model NOVA HIGH. The artist played with the colors Klein blue and blood red, where the iconic V of our logo became the outline of distinctive lips.”
https://abest.com.br/wp-content/uploads/2021/08/Vert_Malika-Favre_01.jpeg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-08-04 13:03:442021-08-04 13:03:44Collab Vert x Malika Favre
Osklen represented the alternative urban movement in the new collection
Osklen lança a coleção COMMUTING
Osklen lança a coleção COMMUTING
Osklen lança a coleção COMMUTING
Osklen lança a coleção COMMUTING
A pioneer in the ASAP concept – As sustainable as possible, as soon as possible,Osklen expressed the balance between urban spaces and nature, the axis of the brand’s lifestyle culture, in the new COMMUTING capsule.
“In a world that is increasingly fast, agile and globalized, and has been transforming the lifestyle of large urban centers, the COMMUTING capsule translates a movement that has been gaining more and more followers.”
Osklen lança a coleção COMMUTING
Osklen lança a coleção COMMUTING
Osklen lança a coleção COMMUTING
Osklen lança a coleção COMMUTING
The new collection portrays the brand’s freedom, autonomy, and vision of sustainability in the alternative elements for zero emission urban travel with the least impact on the environment: skateboard, bike, scooter, or any non-polluting means of transportation.
The brand represented the influence of streetwear and the concept of functionality in the set of pieces that was created specifically to accompany these journeys that play a key role in the scenes of large cities.
The COMMUTING capsule features comfort, convenience, and urban influence in the reflective tapes of the SUPERLIGHT line in super light nylon, waterproof finish, and improvement of the Polygiene technology, an antibacterial treatment that allows for less washing and the conservation of water, energy, and chemical products.
“Alternative transportation to help the environment. Walking, Cycling, Skateboarding”.
https://abest.com.br/wp-content/uploads/2021/08/osklen_01.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-08-04 12:51:212021-08-04 12:51:21Osklen apresenta a cápsula COMMUTING, “Alternative transportation to help the environment”
The Boléia collection depicts the Vernacular concept and essence
Misci presented the new Boléia collection at SPFW N51, “to discuss what is ours by essence from the Vernacular perspective.”
The brand explored a new perspective of the Vernacular concept: a collection inspired by truck rides.
“In this season’s presentation, Misci will materialize through the design approach, the dreams and perspectives of those who leave their homes in search of their dreams.”
The Boléia collection expresses the famous phrases of Brazilian popular culture in the prints, textures, and colors of jacquard in national raw material, such as organic cotton from Paraíba and silk.
“A pocket in front of the top is vernacular design – an affective memory rescue when remembering our mothers and grandmothers, who kept their money in their bras.” “It’s simple, but a strong image of many Brazilian women.”
“I grew up and was raised on the edge of the federal highway, in a cabaret that my family owned. I remember when I was arguing with my grandmother. I’d go to the side of the road to hitchhike. She would come running after me so I would come home,” “It is an exciting collection, because I celebrate the women of my life. I was raised by them and it’s been a year and three months since I last visited them because of the pandemic,” said designer Airon Martin for Elle magazine, “inspiration comes from his childhood.”
Misci saw in the culture and roots of Brazil the potential for the construction of three new narratives for the season: Misci + Tiê, Therpol and the sustainable fashion and Óticas Ventura – made in Brazil.
The first collab reveals the Brazilian fashion of Misci and the cachaça Prata da Tiê, to resignify trivialized terms of our language.
The second collaboration is the slipper developed by Therpol, thermoplastic based on natural rubber – biorenewable source of raw material that allows the production of rubber artifacts and that uses the same injection system of the production of plastic parts.
And in the last story, three models of glasses created from a re-reading of a classic model of Ótica Ventura.
“An award-winning silver cachaça and a 100% sustainable sandal are some of the stories that will be told exclusively at this time.”
https://abest.com.br/wp-content/uploads/2021/07/misci_1-1.png644920abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-07-09 17:26:492021-07-09 17:26:49Misci presented its new collection on The SPFW N51
Flavia Aranha exhibited the new collection at SPFW N51 to celebrate the theme of regeneration
Flavia Aranha presented the film-collection Sopro, alongside the musician and producer Betão Aguiar, to close out the São Paulo Fashion Week N51 and celebrate regeneration as the future of sustainable fashion. On Sunday, the 27th, the stylist was invited to a sustainability round table, a chat about building a sustainable brand.
The collection reused the waste destined to the brand’s fabric bank to design it from a new chapter. “I enjoyed seeing the brand in this new place. Gathering pieces is gathering memories. There’s something simple about it,” she told Elle magazine.
The brand expresses sustainability and conscious development in the reuse of the studio patches with patchwork technique, in partnership with the Artisans of Muquém (Goiás) and Artisans of Maciel (Minas Gerais).
The collection features clothes in cotton, linen, silk and natural and organic wool, animal accessories, created in partnership with the brand Arqvo, whistle necklaces of the artisan from Espírito Santo, Maurílio Coelho and magnifying glass necklaces. Also, the tapestry pieces should be highlighted, handmade by women of the Lagoa do Carro (Pernambuco) Tapestry Association, using Merino Wool yarns from the partners of the Fios da Fazenda (Rio Grande do Sul) brand and then sewn by the FA team. The slippers in Taboa were made by the Association of Women Artisans of Guapiara Arte Vida and finished with patchwork of the fabrics used in the show.
The colors and dyeing were created in copper cauldrons from simple materials, leftover food – onion husks, avocado seed, black rice broth and beans, Creole corn straw, catuaba – to recreate the tones of the sky.
“Mother earth smiles and celebrates the care and love of wise women who come from time to time to rescue ancestral teachings, combined with the techniques of the future, print, document, and announce a new time.”
You can watch the show in full on SPFW’s Youtube channel
“This film is a utopian daydream in dystopian times. A sensory and timeless outlook at the life that passes through us. The camera stands like the air: floats, levels, runs. It records the body, skin, tissue of these women who inhabit our clothes,” completes Flavia Aranha.
You can watch the show in full on SPFW’s Youtube channel
A Meerk expressou sua essência consciente na nova coleção Celebrating Life and Nature, linha de tecidos 100% sustentáveis.
A marca retratou o mar, as pedras, o sol, os tons de areia e a vegetação litorânea na cartela de cores e nas formas da coleção de verão 2022.
A nova linha apresenta uma produção 100% sustentável de sobras de tecidos dos arquivos da marca e garrafas PET, sem processos químicos, água e corantes, e sem poluir o meio ambiente.
“Desse contato com a natureza e do desejo cada vez maior de contribuir para a conservação do nosso planeta, surgiu a nossa linha de produtos com peças de tecidos 100% sustentáveis.”
https://abest.com.br/wp-content/uploads/2021/07/d.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2021-07-06 10:40:212021-07-06 10:40:21A Meerk apresenta a nova linha de tecidos 100% sustentáveis
