\n\n\n\n Nay Sunset Wear\u2019s first experience at the event was essential to gain new customers in the country. \u201cWe are very happy with the result and the reception and interest of the buyers,\u201d says the brand designer Adriana Senise.<\/p>\n\n\n\n At SwimShow, on July 10th<\/sup> and 13th<\/sup>, the brands Guria Beachwear, Planet Sea, Rio de Sol, Despi, from Texbrasil and Mos Brazilian Beachwear, from Fashion Label Brasil, companies promoted deals totaling USD282.000 and the expectations for the next 12 months is USD1.325.000.<\/p>\n\n\n\n \n\n\n\n \u201cThe return of physical art fairs brought relief and hope to brands and buyers, who during the pandemic had to adapt to the virtual model, which is practical, economical and agile. However, there is no interaction, contact with the product and, the best of all, the experience of the fair\u2019s atmosphere,\u201d Aurea Yamashita, executive manager of Fashion Label Brasil.<\/p><\/blockquote>\n\n\n\n At Cabana, through July 10th<\/sup> to 12th<\/sup>, at the Miami Beach Convention Center, and online on June 22nd<\/sup>, the brands Adriana Degreas, from Texbrasil, \u00c1gua de Coco, Andreza Chagas, Catarina Mina, Empress, Serpui, Lily Franco, Meerk, Osklen, Paula Torres, Room, Yukio, La Sir\u00e8ne, Lenny Niemeyer, Sin\u00e9sia Karol and Triya, from Fashion Label Brasil, and Melissa from Brazilian Footwear, displayed the result of USD525.000 and the expectation for the next 12 months is USD1.330.000.<\/p>\n\n\n\n \u201cWe know that it is possible to do business in the digital environment, but the results from the in-person events show that buyers are willing to get to know the brands and do business with Brazilians even more, when they meet in person,\u201d analyzes Lilian Kaddissi, executive manager of Texbrasil.<\/p>\n\n\n\n About ABEST<\/strong><\/p>\n\n\n\n Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.<\/p>\n\n\n\n About Fashion Label Brasil<\/strong><\/p>\n\n\n\n Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities \u2013 Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives \u2013 to expand penetration in new markets around the globe and strengthen relations with those already conquered.<\/p>\n\n\n\n About Abit<\/strong><\/p>\n\n\n\n Founded in 1957, The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important organizations among the country\u2019s economic sectors. It represents the productive force of 25.2 thousand companies installed throughout the national territory, with companies from all sizes and employing over 1.5 million workers, who together generate an annual turnover of USD48.3 billion.<\/p>\n\n\n\n About Texbrasil<\/strong><\/p>\n\n\n\n The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to grow within the global market. Over the past 20 years, it has helped around 1.600 brands to enter the path toward exporting, making USD9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).<\/p>\n\n\n\n About Apex-Brasil<\/strong><\/p>\n\n\n\n The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.<\/p>\n\n\n\n \n\n\n\n #<\/a>MiamiSwimWeek #<\/a>beachwear #<\/a>resortwear #<\/a>swimwear #fashion<\/a> #Destination #SwimShow #Cabana<\/p>","protected":false},"excerpt":{"rendered":" #MiamiSwimWeek #beachwear #resortwear #swimwear #fashion #Destination #SwimShow #Cabana<\/p>","protected":false},"author":1,"featured_media":6962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[124,125,127,128,202,175,203,129,198,204,143,133,199,205,206],"class_list":["post-10031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abest","tag-abest","tag-beachwear","tag-brasil","tag-brazil","tag-cabana","tag-design","tag-destination","tag-fashion","tag-fashion-label","tag-miami-swim-week","tag-moda","tag-moda-brasileira","tag-resortwear","tag-swimshow","tag-swimwear"],"_links":{"self":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts\/10031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/comments?post=10031"}],"version-history":[{"count":0,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts\/10031\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/media\/6962"}],"wp:attachment":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/media?parent=10031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/categories?post=10031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/tags?post=10031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/08\/andreabogosian.jpg\")
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