{"id":10044,"date":"2021-09-16T14:05:43","date_gmt":"2021-09-16T17:05:43","guid":{"rendered":"https:\/\/abest.com.br\/?p=6147"},"modified":"2021-09-16T14:05:43","modified_gmt":"2021-09-16T17:05:43","slug":"luhome-apresenta-luiza-mallmann-como-sua-nova-diretora-criativa","status":"publish","type":"post","link":"https:\/\/abest.com.br\/en\/noticias\/abest\/luhome-apresenta-luiza-mallmann-como-sua-nova-diretora-criativa\/","title":{"rendered":"LuHome apresenta Luiza Mallmann como sua nova diretora criativa"},"content":{"rendered":"<h5 class=\"has-text-align-center wp-block-heading\"><em>Nova dire\u00e7\u00e3o criativa e nova identidade de marca<\/em><\/h5>\n\n\n\n<p>A&nbsp;<a href=\"https:\/\/luhome.com.br\/\">LuHome<\/a>, boutique de couro nacional, focada no design de produtos de home Decor, do Grupo MCM, fundado por Tita Mallmann, apresenta nova dire\u00e7\u00e3o criativa de <a href=\"https:\/\/www.instagram.com\/mallmann.luiza\/?hl=pt-br\">Luiza Mallmann<\/a>, fundadora e diretora criativa da associada <a href=\"https:\/\/abest.com.br\/en\/\">Abest<\/a>, <a href=\"https:\/\/abest.com.br\/en\/associado\/ryzi\/\">Ryz\u00ed<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_01.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"1030\" src=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_01-687x1030.jpg\" alt=\"\" data-id=\"7304\" data-full-url=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_01.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/luhome_01\/\" class=\"wp-image-7304\" srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_01-687x1030.jpg 687w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_01-200x300.jpg 200w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_01-768x1152.jpg 768w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_01-470x705.jpg 470w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_01.jpg 800w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/a><figcaption class=\"blocks-gallery-item__caption\">Luiza Mallmann, nova diretora criativa da LuHome | Cre\u0301ditos Imagens: Fran Parente<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_Cre\u0301ditos-Fran-Parente_02.jpg\"><img decoding=\"async\" src=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_Cre\u0301ditos-Fran-Parente_02-687x1030.jpg\" alt=\"\" data-id=\"7305\" data-full-url=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_Cre\u0301ditos-Fran-Parente_02.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/luhome_creditos-fran-parente_02\/\" class=\"wp-image-7305\"\/><\/a><figcaption class=\"blocks-gallery-item__caption\">Novo layout LuHome | Cr\u00e9ditos Imagens: Fran Parente<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_Cre\u0301ditos-Fran-Parente_03.jpg\"><img decoding=\"async\" src=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_Cre\u0301ditos-Fran-Parente_03-1030x687.jpg\" alt=\"\" data-id=\"7306\" data-full-url=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_Cre\u0301ditos-Fran-Parente_03.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/luhome_creditos-fran-parente_03\/\" class=\"wp-image-7306\"\/><\/a><figcaption class=\"blocks-gallery-item__caption\">Novo layout LuHome | Cr\u00e9ditos Imagens: Fran Parente<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>A proposta valoriza o produto e promove uma experi\u00eancia mais interativa e sensorial com a reinaugura\u00e7\u00e3o da loja e novos layout e rebranding.<\/p>\n\n\n\n<p>O novo showroom traz as recentes cole\u00e7\u00f5es assinadas por Luiza Mallmann. Entre elas,&nbsp;a linha Office Material, kits com produtos para escrit\u00f3rio revestidos em couro natural de diversas cores; a cole\u00e7\u00e3o Chess, oito modelos de almofadas em camur\u00e7a, inspiradas em um tabuleiro de xadrez; e a linha Co Creation assinada em parceria com sua m\u00e3e, Tita Mallmann.<\/p>\n\n\n\n<p><strong>\u201cCom a atualiza\u00e7\u00e3o do layout do showroom estamos relan\u00e7ando tamb\u00e9m a identidade da marca, queremos que as pe\u00e7as saltem aos olhos em uma vis\u00e3o clara do que \u00e9 a <\/strong><a href=\"https:\/\/www.instagram.com\/luhome\/?hl=pt-br\"><strong>LuHome<\/strong><\/a><strong> que transita bem em qualquer ambiente com seus produtos por ela ter um design que traz o conforto para a casa\u201d<\/strong>, afirma Luiza.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_Cre\u0301ditos-Fran-Parente_04.jpg\"><img decoding=\"async\" src=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_Cre\u0301ditos-Fran-Parente_04-687x1030.jpg\" alt=\"\" data-id=\"7307\" data-full-url=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_Cre\u0301ditos-Fran-Parente_04.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/luhome_creditos-fran-parente_04\/\" class=\"wp-image-7307\"\/><\/a><figcaption class=\"blocks-gallery-item__caption\">Novo layout LuHome | Cr\u00e9ditos Imagens: Fran Parente<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_Cre\u0301ditos-Fran-Parente_05.jpg\"><img decoding=\"async\" src=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_Cre\u0301ditos-Fran-Parente_05-687x1030.jpg\" alt=\"\" data-id=\"7308\" data-full-url=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_Cre\u0301ditos-Fran-Parente_05.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/luhome_creditos-fran-parente_05\/\" class=\"wp-image-7308\"\/><\/a><figcaption class=\"blocks-gallery-item__caption\">Novo layout LuHome | Cr\u00e9ditos Imagens: Fran Parente<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_Cre\u0301ditos-Fran-Parente_06.jpg\"><img decoding=\"async\" src=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_Cre\u0301ditos-Fran-Parente_06-687x1030.jpg\" alt=\"\" data-id=\"7309\" data-full-url=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/09\/LuHome_Cre\u0301ditos-Fran-Parente_06.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/luhome_creditos-fran-parente_06\/\" class=\"wp-image-7309\"\/><\/a><figcaption class=\"blocks-gallery-item__caption\">Novo layout LuHome | Cr\u00e9ditos Imagens: Fran Parente<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/explore\/tags\/design\/\">#<\/a>luhome #luizamallmann #decor #homedecor #decora\u00e7\u00e3o #ryzi #titamallmann #gupomcm<\/p>","protected":false},"excerpt":{"rendered":"<p>Nova dire\u00e7\u00e3o criativa e nova identidade de marca A&nbsp;LuHome, boutique de couro nacional, focada no design de produtos de home Decor, do Grupo MCM, fundado por Tita Mallmann, apresenta nova dire\u00e7\u00e3o criativa de Luiza Mallmann, fundadora e diretora criativa da associada Abest, Ryz\u00ed. A proposta valoriza o produto e promove uma experi\u00eancia mais interativa e [&hellip;]<\/p>","protected":false},"author":1,"featured_media":7304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[124,127,128,329,330,175,129,198,331,332,333,334,143,133,187,335],"class_list":["post-10044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abest","tag-abest","tag-brasil","tag-brazil","tag-decor","tag-decoracao","tag-design","tag-fashion","tag-fashion-label","tag-grupo-mcm","tag-home-decor","tag-luhome","tag-luiza-mallmann","tag-moda","tag-moda-brasileira","tag-ryzi","tag-tita-mallmann"],"_links":{"self":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts\/10044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/comments?post=10044"}],"version-history":[{"count":0,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts\/10044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/media\/7304"}],"wp:attachment":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/media?parent=10044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/categories?post=10044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/tags?post=10044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}