{"id":10060,"date":"2021-10-21T11:33:59","date_gmt":"2021-10-21T14:33:59","guid":{"rendered":"https:\/\/fashionlabelbrasil.com\/?p=7542"},"modified":"2021-10-21T11:33:59","modified_gmt":"2021-10-21T14:33:59","slug":"libertees-uma-moda-de-impacto-e-transformacao-social","status":"publish","type":"post","link":"https:\/\/abest.com.br\/en\/noticias\/abest\/libertees-uma-moda-de-impacto-e-transformacao-social\/","title":{"rendered":"Libertees, a fashion trend of impact and social transformation"},"content":{"rendered":"<\/p>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\"><em><em>\u201cFashion as an instrument of social transformation, providing women deprived of freedom the opportunity to reframe their own journeys and rescue their self-esteem.\u201d<\/em><\/em><\/h5>\n\n\n\n<p>The fashion and social business brand Libertees, developed in the Prison System of Minas Gerais, presented its new collection at Brasil Eco Fashion Week in Milan, in September 2021.<\/p>\n\n\n\n<p>Libertees provides training workshops and paid work for imprisoned women in the Prison System of Minas Gerais.<\/p>\n\n\n\n<p><strong>Libertees\u2019s Impact<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>100% female and prison labor force<\/li><li>8 women currently employed in the clothing industry within the prison unit<\/li><li>1 active employee in the administrative area of Libertees who has already served her time in prison<\/li><li>4 women were sent to work in factories after being released from freedom<\/li><\/ul>\n\n\n\n<p>Part of the revenue from selling printed clothes will be reinvested in purchasing material and promoting art workshops in the penitentiary.<\/p>\n\n\n\n<p>The exclusive prints portray drawings and paintings made by the women from Estev\u00e3o Pinto Female Penitentiary Complex.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cLibertees brings the concept of fashion with social impact, revealing the power of women and the potential to transform lives at the same time.\u201d<\/p><\/blockquote>\n\n\n\n<p>The material that are used in the process express the brand\u2019s environmental responsibility: ecological fabrics, organic cotton, pet bottles and biodegradable fabrics.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWe are betting on a labor force that is 100% composed of people from prison and female workers, as a solution for a fairer and more collaborative future. Having a purpose and social responsibility is part of our essence.\u201d<\/p><\/blockquote>\n\n\n\n<p>According to the platform \u201cO Tempo\u201d (Time), the partnership between Libertees and the Prison System of Minas Gerais has already yielded more than 134 thousand hours of professional training, nearly BRL 1 million in remuneration e more than 5,500 days of sentence remission.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cThis story is being built collectively. Libertees is freedom, movement and, mainly, hope.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p><strong>Libertees for<\/strong><a href=\"https:\/\/fashionlabelbrasil.com\/noticias\/blog\/brasil-eco-fashion-week-apresenta-estilistas-brasileiros-na-milao-fashion-week\/\"><strong> <\/strong><\/a><a href=\"https:\/\/fashionlabelbrasil.com\/noticias\/blog\/brasil-eco-fashion-week-apresenta-estilistas-brasileiros-na-milao-fashion-week\/\"><strong>Brasil Eco Fashion Week<\/strong><\/a><strong><u><\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/libertees_02.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"1030\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/libertees_02-687x1030.jpg\" alt=\"\" data-id=\"7545\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/libertees_02.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/noticias\/blog\/libertees-uma-moda-de-impacto-e-transformacao-social\/attachment\/libertees_02\/\" class=\"wp-image-7545\" srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_02-687x1030.jpg 687w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_02-200x300.jpg 200w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_02-768x1152.jpg 768w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_02-470x705.jpg 470w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_02.jpg 800w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/libertees_03.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"1030\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/libertees_03-687x1030.jpg\" alt=\"\" data-id=\"7546\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/libertees_03.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/noticias\/blog\/libertees-uma-moda-de-impacto-e-transformacao-social\/attachment\/libertees_03\/\" class=\"wp-image-7546\" srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_03-687x1030.jpg 687w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_03-200x300.jpg 200w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_03-768x1152.jpg 768w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_03-470x705.jpg 470w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_03.jpg 800w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>The brand presented its new collection \u201cO Caf\u00e9 e suas Flores\u201d (literally, Coffee and its Flowers) at Brasil Eco Fashion Week on September 25<sup>th<\/sup>, at Milano Fashion Week.<\/p>\n\n\n\n<p>The collection revives the affectionate memory of Minas Gerais, and the coffee flower takes on the leading role of representing the feminine.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cIn this collection, we evoke ancestral knowledge, the strength in collective work and, mainly, freedom through work.\u201d<\/p><\/blockquote>\n\n\n\n<p>In partnership with the creative directors of Libertees, Daniela Queiroga and Marcella Mafra, Gissa Bicalho Brand, a member of Fashion Label Brasil, signed the fashion show accessories, the stylist Ana Sudano developed the timeless models and the shoemaker Virginia Barros created and exclusive line of upcycling shoes for the event.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/libertees_01.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"1030\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/libertees_01-687x1030.jpg\" alt=\"\" data-id=\"7548\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/libertees_01.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/noticias\/blog\/libertees-uma-moda-de-impacto-e-transformacao-social\/attachment\/libertees_01\/\" class=\"wp-image-7548\" srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_01-687x1030.jpg 687w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_01-200x300.jpg 200w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_01-768x1152.jpg 768w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_01-470x705.jpg 470w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_01.jpg 800w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/libertees_04.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"1030\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/libertees_04-687x1030.jpg\" alt=\"\" data-id=\"7549\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/libertees_04.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/noticias\/blog\/libertees-uma-moda-de-impacto-e-transformacao-social\/attachment\/libertees_04\/\" class=\"wp-image-7549\" srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_04-687x1030.jpg 687w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_04-200x300.jpg 200w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_04-768x1152.jpg 768w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_04-470x705.jpg 470w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_04.jpg 800w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/libertees_05.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"1030\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/libertees_05-824x1030.jpg\" alt=\"\" data-id=\"7550\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/libertees_05.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/noticias\/blog\/libertees-uma-moda-de-impacto-e-transformacao-social\/attachment\/libertees_05\/\" class=\"wp-image-7550\" srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_05-824x1030.jpg 824w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_05-240x300.jpg 240w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_05-768x960.jpg 768w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_05-564x705.jpg 564w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/libertees_05.jpg 960w\" sizes=\"auto, (max-width: 824px) 100vw, 824px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWe have built a network of partners who are engaged with social and environmental sustainability, from suppliers and employees to customers. Our goal is to build a fairer future for everyone.\u201d<\/p><\/blockquote>\n\n\n\n<p>You can watch the Brasil Eco Fashion Week fashion show at<a href=\"https:\/\/l.instagram.com\/?u=https%3A%2F%2Fyoutu.be%2FLZ9B7XGz0bI&amp;e=ATOTWuM5ITnLUXrRlk31hiGPbYdiuZjMaWKELlAecia1e2ymnpepjYNG3AbHY8c2zDdtzp6N53T685NH5T-1PAWfiyU58zSwdg7O&amp;s=1\">: youtu.be\/LZ9B7XGz0bI<\/a><\/p>\n\n\n\n<p>\n\n\n\n<p>#libertees #brasilecofashion #brasilecofashionweek #milanofashionweek #gissabicalho<\/p>","protected":false},"excerpt":{"rendered":"<p>#libertees #brasilecofashion #brasilecofashionweek #milanofashionweek #gissabicalho<\/p>","protected":false},"author":1,"featured_media":7551,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[124,127,371,128,175,129,198,377,378,372,143,133],"class_list":["post-10060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abest","tag-abest","tag-brasil","tag-brasil-eco-fashion-week","tag-brazil","tag-design","tag-fashion","tag-fashion-label","tag-gissa-bicalho","tag-libertees-brasil-eco-fashion","tag-milano-fashion-week","tag-moda","tag-moda-brasileira"],"_links":{"self":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts\/10060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/comments?post=10060"}],"version-history":[{"count":0,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts\/10060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/media\/7551"}],"wp:attachment":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/media?parent=10060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/categories?post=10060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/tags?post=10060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}