{"id":10076,"date":"2021-12-15T20:38:23","date_gmt":"2021-12-15T23:38:23","guid":{"rendered":"https:\/\/fashionlabelbrasil.com\/?p=7925"},"modified":"2021-12-15T20:38:23","modified_gmt":"2021-12-15T23:38:23","slug":"brasil-fashion-now-reuniu-17-marcas-brasileiras-na-sua-segunda-edicao","status":"publish","type":"post","link":"https:\/\/abest.com.br\/en\/noticias\/abest\/brasil-fashion-now-reuniu-17-marcas-brasileiras-na-sua-segunda-edicao\/","title":{"rendered":"Brasil Fashion Now brought together 17 Brazilian brands in its second edition"},"content":{"rendered":"<\/p>\n\n\n\n
\u201cThe unique designs, the plurality and the varied cultures mean the creations are unique. Discover the best of the country\u2019s trends and innovations.\u201d<\/em><\/em><\/h5>\n\n\n\n

Apex-Brasil<\/a> (Brazilian Trade and Investment Promotion Agency),  ABEST<\/a> (Brazilian Association of Fashion Designers), Abit<\/a> (Brazilian Textile and Apparel Industry Association), and Abical\u00e7ados<\/a>  (Brazilian footwear Industries Association) promoted Brasil Fashion Now<\/a> to position Brazilian fashion brands in the international market.<\/p>\n\n\n\n

\u201cBFN is a democratic project, an excellent opportunity for brands. For those who have never had any experience with the international market, it offers an enormous learning experience about what it means to take the step towards internationalization, from several important perspectives \u2013 such as, for example, seasonality, brand building, collection, price composition, and vocabulary. Even the participation in physical events does not provide this kind of understanding. For brands that already have some type of distribution, the project is an opportunity to be in a channel that serves all the needs for continuity and expansion of your business in a consistent way, cutting steps along the way, reducing costs, and improving processes. With the continuity of the project, now in its third edition, we can see the realization of these relationships that have been cultivated, boosting Brazilian brands around the world\u201d, Manoela Amaro, CEO and Co-Founder of BLANC<\/a>.<\/p><\/blockquote>\n\n\n\n

Originality, Plurality, Varied Cultures<\/strong><\/p>\n\n\n\n

Brasil Fashion Now explores all of the originality, trends, and innovation of Brazilian fashion through the international B2B BLANC Fashion<\/a> platform. Also, the second edition of the event (BFN2), from March to September 2021, presented Brazilian brands: Akra Collection<\/a>, Andrea Bogosian<\/a>, Andreza Chagas<\/a>, Augusta<\/a>, Catarina Mina<\/a>, Haight<\/a>, Inti Brand<\/a>, Lily Franco<\/a>, Maneca, Meerk<\/a>, Osklen<\/a>, Roberta Mattos<\/a>, Room, Sy&Vie<\/a>, Wee<\/a> (Fashion Label Brasil<\/a>); TIG<\/a> and Belier Belier<\/a>.<\/p>\n\n\n\n

BLANC Platform<\/strong><\/p>\n\n\n\n

\u201cBLANC is a powerful sales tool used by prominent brands around the world. It supports online businesses by helping them expand their sales to global markets, offering a wholesale management solution. BLANC proposes an innovative way to shape companies for digital wholesale.\u201d<\/p><\/blockquote>\n\n\n\n

\u200b\u200bThe platforms offers an intuitive interface to support strategic decisions.<\/p>\n\n\n\n

The platforms is a way to showcase creativity in a structured and professional manner to retailers around the world. At the same time, it is a space where shoppers can discover emerging brands, having access to all the information they need, to buy products online and receive them wherever they are.<\/p>\n\n\n\n

Digital Promotion and Exhibition for the International Market<\/strong><\/p>\n\n\n\n

Brazilian brands promoted results in the total amount of USD 94,669.00 and USD 444,000.00 for future expectations.<\/p>\n\n\n\n

\u201cThe project focuses on the digital dissemination of Brazilian brands in the international market, in addition to strengthening their performance and sales through a customized commercial reach.\u201d<\/p><\/blockquote>\n\n\n\n

About ABEST<\/strong><\/p>\n\n\n\n

The Brazilian Association of Fashion Designers, created in 2003, aims to strengthen and promote Brazilian design and fashion. Its main purpose is to help the development of Brazilian brands with international reach and guarantee their authenticity and creativity, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is a non-profit, has 120 brands from all over Brazil that export products to 57 different countries. Also, it constantly carries out strategic actions to expand its penetration in new markets around the world and strengthen relations with those that are already established.<\/p>\n\n\n\n

About Fashion Label Brasil<\/strong><\/p>\n\n\n\n

Fashion Label Brasil, a Fashion Internationalization Program of Added Value, was created in 2003 by ABEST in partnership with Apex-Brasil, whose proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities \u2013 Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special activations \u2013 to expand penetration in new markets and strengthen relations with those that are already established.<\/p>\n\n\n\n

About Apex-Brasil<\/strong><\/p>\n\n\n\n

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, Apex-Brasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as commercial prospective missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion setters to get to know the Brazilian productive structure, among other business platforms that also aim to strengthen the country\u2019s brand.<\/p>\n\n\n\n

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#BFN2 #BFN #BrasilFashionNow #FashionLabel #FashionLabelBrasil #FLB #Apex #ApexBrasil #blanc #blancfashion<\/p>","protected":false},"excerpt":{"rendered":"

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