{"id":10160,"date":"2023-04-03T10:29:54","date_gmt":"2023-04-03T13:29:54","guid":{"rendered":"https:\/\/fashionlabelbrasil.com\/?p=9006"},"modified":"2023-04-03T10:29:54","modified_gmt":"2023-04-03T13:29:54","slug":"lenny-niemeyer-lanca-colecao-de-inverno","status":"publish","type":"post","link":"https:\/\/abest.com.br\/en\/noticias\/abest\/lenny-niemeyer-lanca-colecao-de-inverno\/","title":{"rendered":"Lenny Niemeyer launches winter collection"},"content":{"rendered":"<\/p>\n\n\n\n

Lenny Niemeyer launches its new winter collection inspired by the period of dematerialization we live in, where the boundary between real and virtual universes begins to disappear. The stylist created her own interpretation of reality through images that convey lightness and fluidity in the pieces.<\/p>\n\n\n\n

The brand’s connection with the plastic arts is evident in all of the season’s prints, as well as nature, which appears in elements reflected on immaterial surfaces. \u201cThis collection arrives lit up with points of citrus colors and reissues of lycra models and clothes from runway shows and past campaigns that I love. An interesting counterpoint to digital prints with a more modernist feel,\u201d says Lenny, CEO and Creative Director. For Telma Azevedo, the brand’s Style Director, “Maximized textures and vibrant colors are the highlights of our collection. In a world permeated by digital experience, textures are an invitation to experience other senses, in addition to vision. Digital, lively tones such as citrus and carmine, illuminate the color chart, in balance with colors from nature, such as sage and mocha”.<\/p>\n\n\n\n

For the season, the brand strengthens the development of on-demand pieces, where some bases are reinterpretations of iconic fashion shows and campaigns. Lenny Niemeyer also reinforces the responsibility of creating pieces that combine quality with the reduction of environmental impacts with the BioWear line, made with raw materials such as Bio Lycra CO\u00b2, Malha BAM, Viscose Bio, Recycled BioNyl and ECONYL\u00ae. Another bet of the brand is the pieces made manually through the sustainable management of Brazilian natural fibers, such as Carna\u00faba straw, Buriti fiber, Wicker and Caro\u00e1.<\/p>\n\n\n\n

With photos by Pedro Loreto and styling by Daniel Ueda, the new season’s pieces can be found in physical stores and online.<\/p>\n\n\n\n

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DATASHEET<\/p>\n\n\n\n

MODEL: MARCELIA FREESZ<\/p>\n\n\n\n

PHOTO: PEDRO LORETO<\/p>\n\n\n\n

ASST. PHOTO: DANIEL SULIMA<\/p>\n\n\n\n

ASST. PHOTO: FLAVIO MARQUES<\/p>\n\n\n\n

BEAUTY: CAMILA ANAC<\/p>\n\n\n\n

STYLIST: DANIEL UEDA<\/p>\n\n\n\n

ASSIST. STYLIST: BRUNA CIDADE<\/p>\n\n\n\n

ART DIRECTION: MIGUEL MELLO<\/p>\n\n\n\n

ASSIST. ART: MAUR\u00cdCIO NACIF<\/p>\n\n\n\n

VIDEOMAKER: VITOR MARTINS<\/p>\n\n\n\n

CREATIVE DIRECTOR: LENNY NIEMEYER<\/p>\n\n\n\n

STYLE DIRECTOR: TELMA AZEVEDO<\/p>\n\n\n\n

MKT DIRECTOR: DANI AMARAL<\/p>\n\n\n\n

EXECUTIVE PRODUCTION: FABI VIEIRA<\/p>\n\n\n\n

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