![\"\"](\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/07\/misci_6.png\")
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<\/figure><\/li><\/ul><\/figure>\n<\/div><\/div>\n\n\n\nThe brand explored a new perspective of the Vernacular concept: a collection inspired by truck rides.<\/p>\n\n\n\n
“In this season’s presentation, Misci<\/a> will materialize through the design approach, the dreams and perspectives of those who leave their homes in search of their dreams.”<\/p><\/blockquote>\n\n\n\n
The Bol\u00e9ia<\/em> collection expresses the famous phrases of Brazilian popular culture in the prints, textures, and colors of jacquard in national raw material, such as organic cotton from Para\u00edba and silk. <\/p>\n\n\n\n
“A pocket in front of the top is vernacular design \u2013 an affective memory rescue when remembering our mothers and grandmothers, who kept their money in their bras.” “It’s simple, but a strong image of many Brazilian women.”<\/p><\/blockquote>\n\n\n\n
\n![\"\"](\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/07\/misci_3.png\")
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<\/figure><\/li><\/ul><\/figure>\n<\/div><\/div>\n\n\n\n“I grew up and was raised on the edge of the federal highway, in a cabaret that my family owned. I remember when I was arguing with my grandmother. I’d go to the side of the road to hitchhike. She would come running after me so I would come home,” “It is an exciting collection, because I celebrate the women of my life. I was raised by them and it’s been a year and three months since I last visited them because of the pandemic,” said designer Airon Martin<\/a> for Elle<\/a> magazine, “inspiration comes from his childhood.”<\/p><\/blockquote>\n\n\n\n
Misci<\/a> saw in the culture and roots of Brazil the potential for the construction of three new narratives for the season: Misci + Ti\u00ea, Therpol and the sustainable fashion and \u00d3ticas <\/em>Ventura \u2013 made in Brazil.<\/p>\n\n\n\n
The first collab reveals the Brazilian fashion of Misci and the cacha\u00e7a<\/em> Prata da Ti\u00ea<\/a>, to resignify trivialized terms of our language.<\/p>\n\n\n\n
The second collaboration is the slipper developed by Therpol<\/a>, thermoplastic based on natural rubber – biorenewable source of raw material that allows the production of rubber artifacts and that uses the same injection system of the production of plastic parts.<\/p>\n\n\n\n
And in the last story, three models of glasses created from a re-reading of a classic model of \u00d3tica Ventura<\/a>.<\/p>\n\n\n\n
“An award-winning silver cacha\u00e7a<\/em> and a 100% sustainable sandal are some of the stories that will be told exclusively at this time.”<\/p><\/blockquote>\n\n\n\n
Watch on SPFWs Youtube channel the show in full<\/strong><\/p>\n\n\n\n
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