{"id":6271,"date":"2021-10-21T11:31:21","date_gmt":"2021-10-21T14:31:21","guid":{"rendered":"https:\/\/fashionlabelbrasil.com\/?p=7530"},"modified":"2021-10-21T11:31:21","modified_gmt":"2021-10-21T14:31:21","slug":"catarina-mina-uma-moda-transparente-focada-em-quem-produz","status":"publish","type":"post","link":"https:\/\/abest.com.br\/en\/noticias\/abest\/catarina-mina-uma-moda-transparente-focada-em-quem-produz\/","title":{"rendered":"Catarina Mina, a transparent brand, focused on those who produce"},"content":{"rendered":"<\/p>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\"><em><em>The collaborative brand presents the line Ol\u00ea de Casa and showcases its new collection at Milano<\/em><\/em><\/h5>\n\n\n\n<p><a href=\"https:\/\/fashionlabelbrasil.com\/associado-flb-2\/catarina-mina\/\">Catarina Mina<\/a>, a brand from Cear\u00e1, believes in transparency and conscientious consumption. In 2014, it presented the first open cost initiative in Brazil.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWe decided to expose the costs involved in the production process of each one of our pieces. This is a way to draw attention not only to our priorities, but also to question what is often involved in the making of a fashion product. We were the first fashion brand in Brazil to launch this initiative.\u201d<\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThe idea of a different type of fashion always enticed us. One that questions more than answers.\u201d<\/p><\/blockquote>\n\n\n\n<p><strong>Ol\u00ea Rendeiras Project<\/strong><\/p>\n\n\n\n<p>The Ol\u00ea Rendeiras Project, a partnership between <a href=\"https:\/\/www.instagram.com\/catarinamina\/?hl=pt-br\">Catarina Mina<\/a> and <a href=\"https:\/\/www.qair.energy\/pt\/\">QAIR Brasil<\/a>, an independent energy producer, presents the line Ol\u00ea de Casa in YEAR II.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/o\u0302ledecasa_05.jpg\"><img decoding=\"async\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/o\u0302ledecasa_05-1030x1013.jpg\" alt=\"\" data-id=\"7531\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/o\u0302ledecasa_05.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/?attachment_id=7531\" class=\"wp-image-7531\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/o\u0302ledecasa_06.jpg\"><img decoding=\"async\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/o\u0302ledecasa_06-1030x1007.jpg\" alt=\"\" data-id=\"7532\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/o\u0302ledecasa_06.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/?attachment_id=7532\" class=\"wp-image-7532\"\/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>In 2019, <a href=\"https:\/\/www.catarinamina.com\/\">Catarina Mina<\/a> and <a href=\"https:\/\/www.instagram.com\/qairbrasil\/?hl=pt-br\">QAIR<\/a> developed the Ol\u00ea project (Rendeiras de Bilro) with lace artisans from the region of Trairi, in the west coast of Cear\u00e1.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWe believe in fashion that is transparent and developed collectively.\u201d<\/p><\/blockquote>\n\n\n\n<p>This initiative brings value, meaning and perpetuity to <em>bilro<\/em> (bobbin), the lace of Cear\u00e1. It is handcrafted, transparent, responsible, and focuses on who produces.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201c\u2019\u00d4 de casa, \u00f4 de fora\u2019 (meaning, \u2018Anyone home, anyone out there?\u2019)<\/em><\/p><p><em>This is how we greet ourselves, amongst our neighbors, friends, godmothers\u2026Ol\u00ea de Casa is a name that evokes this type of greeting: opening the door to welcome the other in.<\/em><\/p><p><em>The coasters and placemats are inspired by the heritage and richness of bobbin, bringing beauty to the table set, in the living room, at home.<\/em><\/p><p><em>Open the doors for Ol\u00ea.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/o\u0302ledecasa_01.jpg\"><img decoding=\"async\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/o\u0302ledecasa_01-1030x994.jpg\" alt=\"\" data-id=\"7533\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/o\u0302ledecasa_01.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/?attachment_id=7533\" class=\"wp-image-7533\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/o\u0302ledecasa_02.jpg\"><img decoding=\"async\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/o\u0302ledecasa_02-1030x1007.jpg\" alt=\"\" data-id=\"7534\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/o\u0302ledecasa_02.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/?attachment_id=7534\" class=\"wp-image-7534\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/o\u0302ledecasa_07.jpg\"><img decoding=\"async\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/o\u0302ledecasa_07-1030x1011.jpg\" alt=\"\" data-id=\"7535\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/o\u0302ledecasa_07.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/?attachment_id=7535\" class=\"wp-image-7535\"\/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><strong>Catarina Mina and the <\/strong><strong>Ol\u00ea project for<\/strong><a href=\"https:\/\/brasilecofashion.com.br\/\"><strong> <\/strong><\/a><a href=\"https:\/\/brasilecofashion.com.br\/\"><strong>Brasil Eco Fashion Week<\/strong><\/a><strong><u><\/u><\/strong><\/p>\n\n\n\n<p>The fashion and sustainability week of Brasil Eco Fashion Week, BEFW, held its fifth edition on September 24 and 25, 2021 at <a href=\"https:\/\/www.instagram.com\/cameramoda\/?hl=pt-br\">Milano Fashion Week<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/brasilecofashionweek\/?hl=pt-br\">BEFW<\/a> and <a href=\"https:\/\/fashion-vibes.com\/\">Fashion Vibes<\/a>, platforms of fashion, creativity, and art, presented fashion shows and showrooms during the fashion week in Milan, to position Brazilian brands and stylists in the international market.<\/p>\n\n\n\n<p>The Ol\u00ea Rendeiras project joined the line up of the event and showcased the collection \u2018Litor\u00e2nea, caderno e mem\u00f3rias do mar\u2019 (Costal, accounts and memories from the sea) at Brasil Eco Fashion Week.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cBobbin lace is indeed memory, but it is mainly future. This is the knowledge that create the stories that can be seen in the walkway, revealing the ancestral ways as a possible path for the new generation of artisan women. It is an art that takes them further, without losing the ocean\u2019s sound and smell. In this journey further, Ol\u00ea crosses the ocean, breaks borders and lands in Italy for one of the main fashion weeks in the world.\u201d<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/catarinamina_01.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"1030\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/catarinamina_01-687x1030.jpg\" alt=\"\" data-id=\"7536\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/catarinamina_01.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/?attachment_id=7536\" class=\"wp-image-7536\" srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_01-687x1030.jpg 687w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_01-200x300.jpg 200w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_01-768x1152.jpg 768w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_01-470x705.jpg 470w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_01.jpg 800w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/catarinamina_02.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"1030\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/catarinamina_02-687x1030.jpg\" alt=\"\" data-id=\"7537\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/catarinamina_02.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/?attachment_id=7537\" class=\"wp-image-7537\" srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_02-687x1030.jpg 687w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_02-200x300.jpg 200w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_02-768x1152.jpg 768w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_02-470x705.jpg 470w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_02.jpg 800w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/catarinamina_04.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"1030\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/catarinamina_04-687x1030.jpg\" alt=\"\" data-id=\"7539\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/catarinamina_04.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/?attachment_id=7539\" class=\"wp-image-7539\" srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_04-687x1030.jpg 687w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_04-200x300.jpg 200w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_04-768x1152.jpg 768w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_04-470x705.jpg 470w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_04.jpg 800w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/catarinamina_03.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"687\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/catarinamina_03-1030x687.jpg\" alt=\"\" data-id=\"7538\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/catarinamina_03.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/?attachment_id=7538\" class=\"wp-image-7538\" srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_03-1030x687.jpg 1030w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_03-300x200.jpg 300w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_03-768x512.jpg 768w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_03-1536x1024.jpg 1536w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_03-1500x1000.jpg 1500w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_03-705x470.jpg 705w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/catarinamina_03.jpg 1800w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>\n\n\n\n<p>#catarinamina #brasilecofashion #brasilecofashionweek #\u00f4ledecasa #projeto\u00f4le #projeto\u00f4ledecasa #milanofashionweek<\/p>","protected":false},"excerpt":{"rendered":"<p>#catarinamina #brasilecofashion #brasilecofashionweek #\u00f4ledecasa #projeto\u00f4le #projeto\u00f4ledecasa #milanofashionweek<\/p>","protected":false},"author":1,"featured_media":7540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[124,127,370,371,128,181,175,129,198,372,143,133,373,374,375,376],"class_list":["post-6271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abest","tag-abest","tag-brasil","tag-brasil-eco-fashion","tag-brasil-eco-fashion-week","tag-brazil","tag-catarina-mina","tag-design","tag-fashion","tag-fashion-label","tag-milano-fashion-week","tag-moda","tag-moda-brasileira","tag-ole","tag-ole-de-casa","tag-projeto-ole","tag-projeto-ole-de-casa"],"_links":{"self":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts\/6271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/comments?post=6271"}],"version-history":[{"count":0,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts\/6271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/media\/7540"}],"wp:attachment":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/media?parent=6271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/categories?post=6271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/tags?post=6271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}