{"id":6289,"date":"2021-10-26T16:53:40","date_gmt":"2021-10-26T19:53:40","guid":{"rendered":"https:\/\/fashionlabelbrasil.com\/?p=7574"},"modified":"2021-10-26T16:53:40","modified_gmt":"2021-10-26T19:53:40","slug":"projeto-sankofa-inclusao-racial-para-a-moda-brasileira","status":"publish","type":"post","link":"https:\/\/abest.com.br\/en\/noticias\/abest\/projeto-sankofa-inclusao-racial-para-a-moda-brasileira\/","title":{"rendered":"Sankofa Project, racial inclusion for Brazilian fashion"},"content":{"rendered":"<\/p>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\"><em><em>The initiative elected 8 racialized brands for the official calendar of<\/em><a href=\"https:\/\/www.spfw.com.br\/\"><em>S\u00e3o Paulo Fashion Week<\/em><\/a><\/em><\/h5>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/projetosankofa_\/?hl=pt-br\"><em>Sankofa<\/em><\/a><em><u> <\/u><\/em><em>is a co-authorship of the<\/em><a href=\"https:\/\/www.instagram.com\/pretosnamodabr\/?hl=pt-br\"><em> <\/em><\/a><a href=\"https:\/\/www.instagram.com\/pretosnamodabr\/?hl=pt-br\"><em>Pretos na Moda <\/em><\/a><em>movement and the social innovation startup<\/em><a href=\"https:\/\/www.instagram.com\/vamo.br\/?hl=pt-br\"><em> <\/em><\/a><a href=\"https:\/\/www.instagram.com\/vamo.br\/?hl=pt-br\"><em>VAMO<\/em><\/a><em> (Vetro Afro-Indigenous in fashion), which supports racialized entrepreneurs in Brazilian fashion.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/Atelie-Ma\u0303o-de-Ma\u0303e.jpg\"><img decoding=\"async\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/Atelie-Ma\u0303o-de-Ma\u0303e-824x1030.jpg\" alt=\"\" data-id=\"7578\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/Atelie-Ma\u0303o-de-Ma\u0303e.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/noticias\/blog\/projeto-sankofa-inclusao-racial-para-a-moda-brasileira\/attachment\/atelie-ma%cc%83o-de-ma%cc%83e\/\" class=\"wp-image-7578\"\/><\/a><figcaption class=\"blocks-gallery-item__caption\">Ateli\u00ea M\u00e3o de M\u00e3e&nbsp;<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/AZMarias.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"1030\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/AZMarias-736x1030.jpg\" alt=\"\" data-id=\"7579\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/AZMarias.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/noticias\/blog\/projeto-sankofa-inclusao-racial-para-a-moda-brasileira\/attachment\/azmarias\/\" class=\"wp-image-7579\" srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/AZMarias-736x1030.jpg 736w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/AZMarias-214x300.jpg 214w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/AZMarias-768x1075.jpg 768w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/AZMarias-503x705.jpg 503w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/AZMarias.jpg 857w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/a><figcaption class=\"blocks-gallery-item__caption\">Az Marias<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/Meninos-Rei.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"686\" height=\"1030\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/Meninos-Rei-686x1030.jpg\" alt=\"\" data-id=\"7580\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/Meninos-Rei.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/noticias\/blog\/projeto-sankofa-inclusao-racial-para-a-moda-brasileira\/attachment\/meninos-rei\/\" class=\"wp-image-7580\" srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/Meninos-Rei-686x1030.jpg 686w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/Meninos-Rei-200x300.jpg 200w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/Meninos-Rei-768x1153.jpg 768w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/Meninos-Rei-469x705.jpg 469w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/Meninos-Rei.jpg 799w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/a><figcaption class=\"blocks-gallery-item__caption\">Meninos Rei <\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><strong>Creators<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/pretosnamodabr\">Pretos na Moda<\/a> is a communication platform that promotes agendas and discussions on racial awareness and inclusion of racialized professionals in the Brazilian fashion market.<\/p>\n\n\n\n<p>VAMO (Vetro Afro-Indigenous in fashion) is a social innovation startup of interracial professionals that develops a reparatory process in national fashion for blacks and indigenous people.<\/p>\n\n\n\n<p><strong>The project<\/strong><\/p>\n\n\n\n<p>The initiative aims to promote inclusion in Brazilian fashion and give visibility and support to racialized entrepreneurs in three editions of<a href=\"https:\/\/www.instagram.com\/spfw\/?hl=pt-br\"> <\/a><a href=\"https:\/\/www.instagram.com\/spfw\/?hl=pt-br\">SPFW<\/a>.<\/p>\n\n\n\n<p>The Sankofa project presented eight emerging brands outside the current runway circuit at<a href=\"https:\/\/www.youtube.com\/channel\/UCcslL01-bATnBUw6caIRLkw\"> <\/a><a href=\"https:\/\/www.youtube.com\/channel\/UCcslL01-bATnBUw6caIRLkw\">S\u00e3o Paulo Fashion Week<\/a> N51.<\/p>\n\n\n\n<p>Brands are monitored in order to enter the market and to create the official line up of the event in a structured way. The process has the professional support of a team (psychologists, lawyers, accountants) and eight godmother brands \u2013 prominent companies in the S\u00e3o Paulo Fashion Week lineup.<\/p>\n\n\n\n<p><strong>Eight new selected brands and their respective godmother brands<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/ateliemaodemae\/?hl=pt-br\">Ateli\u00ea M\u00e3o de M\u00e3e<\/a> (Gustavo Silvestre, Ponto Firme Project)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/azmarias\/\">Az Marias<\/a> (Isaac Silva)<\/p>\n\n\n\n<p><a href=\"http:\/\/menin\/\">Meninos Rei <\/a>(Jo\u00e3o Pimenta)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/mile.lab\/\">Mile Lab<\/a> (Juliana Jabour)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/nayavioleta\/\">Naya Violeta <\/a>(Apartamento 03)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/santaresistencia\/\">Santa Resist\u00eancia <\/a>(Angela Brito)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/silveriobrand\/\">Silv\u00e9rio<\/a> (Vitorino Campos)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/tastudios_\/\">Ta Studios<\/a> (Patricia Viera)<\/p>\n\n\n\n<p>In the first edition (June 2021), the brands presented a fashion film and a photographic essay of the creation process in a fully digital form on the SPFW platform and the event\u2019s digital channels.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cIt\u2019s more of a school than a stage for an exhibition,\u201d says<a href=\"https:\/\/www.instagram.com\/natashasoares__\/?hl=pt-br\"> Natasha Soares<\/a>, co-founder of the Pretos na Moda Collective, for<a href=\"https:\/\/vogue.globo.com\/\"> Vogue Brasil<\/a>.<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-gallery columns-4 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/MILE-LAB.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"1030\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/MILE-LAB-824x1030.jpg\" alt=\"\" data-id=\"7582\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/MILE-LAB.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/noticias\/blog\/projeto-sankofa-inclusao-racial-para-a-moda-brasileira\/attachment\/mile-lab\/\" class=\"wp-image-7582\" srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/MILE-LAB-824x1030.jpg 824w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/MILE-LAB-240x300.jpg 240w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/MILE-LAB-768x960.jpg 768w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/MILE-LAB-564x705.jpg 564w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/MILE-LAB.jpg 960w\" sizes=\"auto, (max-width: 824px) 100vw, 824px\" \/><\/a><figcaption class=\"blocks-gallery-item__caption\">Mile Lab<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/Naya-Violeta.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"1030\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/Naya-Violeta-736x1030.jpg\" alt=\"\" data-id=\"7583\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/Naya-Violeta.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/noticias\/blog\/projeto-sankofa-inclusao-racial-para-a-moda-brasileira\/attachment\/naya-violeta\/\" class=\"wp-image-7583\" srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/Naya-Violeta-736x1030.jpg 736w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/Naya-Violeta-214x300.jpg 214w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/Naya-Violeta-768x1075.jpg 768w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/Naya-Violeta-503x705.jpg 503w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/10\/Naya-Violeta.jpg 857w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/a><figcaption class=\"blocks-gallery-item__caption\">Naya Violeta<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/SANTA-RESISTE\u0302NCIA.jpg\"><img decoding=\"async\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/SANTA-RESISTE\u0302NCIA-687x1030.jpg\" alt=\"\" data-id=\"7584\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/SANTA-RESISTE\u0302NCIA.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/noticias\/blog\/projeto-sankofa-inclusao-racial-para-a-moda-brasileira\/attachment\/santa-resiste%cc%82ncia\/\" class=\"wp-image-7584\"\/><\/a><figcaption class=\"blocks-gallery-item__caption\">Santa Resist\u00eancia<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/Silve\u0301rio.jpg\"><img decoding=\"async\" src=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/Silve\u0301rio-824x1030.jpg\" alt=\"\" data-id=\"7585\" data-full-url=\"https:\/\/fashionlabelbrasil.com\/wp-content\/uploads\/2021\/10\/Silve\u0301rio.jpg\" data-link=\"https:\/\/fashionlabelbrasil.com\/noticias\/blog\/projeto-sankofa-inclusao-racial-para-a-moda-brasileira\/attachment\/silverio\/\" class=\"wp-image-7585\"\/><\/a><figcaption class=\"blocks-gallery-item__caption\">Silv\u00e9rio<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><strong>Sankofa Partner<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cHow to bring Brazil closer to design, innovation, technology, aligned with Brazilian talent, vocation, and diversity? IN-MOD\u2019s efforts are aimed at provoking this discussion and developing actions that propose different paths as an answer,\u201d says Gra\u00e7a Cabral, member of the IN-MOD council.<\/p><\/blockquote>\n\n\n\n<p><a href=\"http:\/\/institutoinmod.org.br\/\">IN-MOD<\/a>, the National Institute of Fashion and Design created in 2004, is a non-governmental, non-profit organization whose mission and vision is to work in domestic and foreign markets, and to gain recognition and visibility of Brazilian fashion and design as value-added segments.<\/p>\n\n\n\n<p><strong>Diversity in fashion: industry voices around the world<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThe runways in our country need to be a reflection of what is seen on our sidewalks. It is very important that different colors, bodies, and ethnicities are seen in a space that discusses beauty and elegance\u201d, Emicida.<\/p><\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.mckinsey.com\/\">McKinsey &amp; Company<\/a> featured stories from fashion students, emerging designers and industry leaders about their experiences in US fashion \u2013 and their ideas for creating more inclusive workplaces \u2013 for the State of Diversity, Equity &amp; Inclusion in Fashion report, from February 2021 done by<a href=\"https:\/\/www.pvh.com\/\"> <\/a><a href=\"https:\/\/www.pvh.com\/\">PVH Corp.<\/a> and the<a href=\"https:\/\/cfda.com\/\"> <\/a><a href=\"https:\/\/cfda.com\/\">Council of Fashion Designers of America (CFDA)<\/a>. It also surveyed over 1,000 employees at 41 companies, conducted 20 stakeholder interviews and three focus groups with students and emerging designers.<\/p>\n\n\n\n<p>The company also interviews two of the report\u2019s key stakeholders:<a href=\"https:\/\/www.instagram.com\/casdiggs\/?hl=en\"> <\/a><a href=\"https:\/\/www.instagram.com\/casdiggs\/?hl=en\">CaSandra Diggs<\/a>, president of the CFDA and<a href=\"https:\/\/www.linkedin.com\/in\/lancelavergne\/\"> <\/a><a href=\"https:\/\/www.linkedin.com\/in\/lancelavergne\/\">Lance LaVergne<\/a>, director of diversity at PVH. They shared insights into areas of opportunity \u2013 including awareness, access, and belonging \u2013 and actions that organizations and individuals can take to create a more diverse fashion industry.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cFashion is a vibrant and exciting industry that employs over a million people in the United States and attracts many aspiring designers and professionals. However, certain groups of talented individuals \u2013 blacks in particular \u2013 struggle to break into the industry, and those who do make it don\u2019t always feel welcome. Substantial under-representation of diverse talent starts at fashion schools and internships and continues at all levels to the highest echelons of influence and leadership,\u201d<a href=\"https:\/\/www.instagram.com\/mckinseyco\/?hl=pt-br\"> McKinsey &amp; Company<\/a>.<\/p><\/blockquote>\n\n\n\n<p>\n\n\n\n<p>#sankofa #projetosankofa #SPFW #N51 #s\u00e3opaulofashionweek #IN-MOD #pretosnamoda #mckinsey #mckinsey&amp;company #VAMO<\/p>","protected":false},"excerpt":{"rendered":"<p>#sankofa #projetosankofa #SPFW #N51 #s\u00e3opaulofashionweek #IN-MOD #pretosnamoda #mckinsey #mckinsey&amp;company #VAMO<\/p>","protected":false},"author":1,"featured_media":7576,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[124,127,128,175,129,198,394,395,143,133,396,223,224,397,398,151,399],"class_list":["post-6289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abest","tag-abest","tag-brasil","tag-brazil","tag-design","tag-fashion","tag-fashion-label","tag-in-mod","tag-mckinsey-company","tag-moda","tag-moda-brasileira","tag-pretos-na-moda","tag-projeto-sankofa","tag-sankofa","tag-sao-paulo-fashion-week","tag-sao-paulo-fashion-week-n51","tag-spfw","tag-vamo"],"_links":{"self":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts\/6289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/comments?post=6289"}],"version-history":[{"count":0,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts\/6289\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/media\/7576"}],"wp:attachment":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/media?parent=6289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/categories?post=6289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/tags?post=6289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}