{"id":6896,"date":"2022-12-21T12:16:53","date_gmt":"2022-12-21T15:16:53","guid":{"rendered":"https:\/\/fashionlabelbrasil.com\/?p=8822"},"modified":"2022-12-21T12:16:53","modified_gmt":"2022-12-21T15:16:53","slug":"barbara-casasola-por-kinfolk","status":"publish","type":"post","link":"https:\/\/abest.com.br\/en\/noticias\/abest\/barbara-casasola-por-kinfolk\/","title":{"rendered":"BARBARA CASASOLA BY KINFOLK"},"content":{"rendered":"<\/p>\n\n\n\n
MEDIEVAL MODERN:
A designer’s peaceful home in a Florentine palazzo.
Words by Laura Rysman. Photography by Cecilie Jegsen.<\/h5>\n\n\n\n

When I arrive at Palazzo Guicciardini in Florence, tourists are pressed against the iron gates, jostling for a view of this medieval marvel. They aim their phone cameras toward the palazzo\u2019s serene garden, with its meticulous topiary and blooming rose bushes bordered by the Medici\u2019s famous Vasari Corridor.<\/p>\n\n\n\n

For Barbara Casasola, a fashion designer who has cultivated a passionate following for her essentialist clothing line, this is not a landmark\u2014it\u2019s home. I squeeze past the crowd of tourists and head upstairs, where she greets me at the door and leads me into her living room. It neighbors the apartment of the Guicciardini descendants; the family has owned this palazzo for hundreds of years.<\/p>\n\n\n\n

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In the 13th century, these quarters housed the famously humble and beatific St. Philip Benizi, who hid himself away rather than take on the role of pope. \u201cI think you can feel that presence\u2014there\u2019s still a real sense of peace here,\u201d says Casasola. Many of the apartment\u2019s historical details have remained intact, with a trompe l\u2019oeil mural of flowered coffers on the vaulted ceiling, as well as doors and shutters painted with florid heraldry.<\/p>\n\n\n\n

Despite its medieval roots, the space feels airy and modern, with mid-century furniture and a pair of jungle-sized potted plants, plus several racks of Casasola\u2019s designs; the palazzo doubles as her show- room. <\/p>\n\n\n\n

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In the foyer, amid framed shots by the 1990s-era Maison Margiela photographer Mark Borthwick, a good friend, Casasola shows me her new bucket bag design. It\u2019s the brand\u2019s first-ever purse, crafted at the same Tuscan workshop that Bottega Veneta employs. The bag is exacting and clean-lined, but free of rigidity\u2014the essence of her simple style. She then pulls out a brown sweater- dress in silk cashmere that features a knit tunic tied at the waist. It\u2019s a bit \u201cFranciscan monk,\u201d she jokes, but streamlined into func- tional, contemporary layers that eliminate the need for a coat. Rejecting the quick-change cycle of the fashion calendar, the collection is built of high-quality wardrobe heroes in natural tones, like the wheat-hued knit tank dress Casasola wears the day we meet.<\/p>\n\n\n\n

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\u201cAs a designer, you have a necessity to make stuff, but what you make has to mat- ter,\u201d she says. Everything must be \u201cmore than utilitarian: It has to have soul.\u201d Next to Marzio Cecchi\u2019s 1970s curved Banana Leaf wicker chair, a honey-colored cotton macram\u00e9 dress hangs in the window, the fruit of 40 hours of hand-knotting by a crafts- woman in Puglia.<\/p>\n\n\n\n

Casasola wears no makeup or nail polish and looks elegant and arresting; a designer\u2019s line drawing come to life. \u201cThe goal is to change the mentality. I want to be a solution for women,\u201d she says, citing her many \u201cconverted\u201d friends who have sim- plified their wardrobes, like the artist Lola Schnabel, whose artichoke ceramics rest on the table. The Casasola client rejects glitz and trends in favor of enduring style and low-impact consumption. \u201cWe are the Italian answer to this change. We\u2019re small. We\u2019re independent. But we have the best quality, the best supply chain and real values,\u201d she explains.<\/p>\n\n\n\n

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In 2019, the Brazilian-born designer relocated from London to Florence, the city where she first began her career at RobertoCavalli in the late 2000s, a few years before founding her own brand in 2012. \u201cWe\u2019re in the heart of craftsmanship here in Florence, so I can create more, and I can have a hu- mane, one-on-one relationship with the arti- sans, but I also wanted to reduce my carbon footprint and stop shipping samples back and forth,\u201d she says.
\u201cAnd here,\u201d she confides, leaning back on a white linen couch she designed herself, \u201cI have the most chill life.\u201d<\/p>\n\n\n\n

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