{"id":9778,"date":"2020-11-20T02:13:34","date_gmt":"2020-11-20T05:13:34","guid":{"rendered":"https:\/\/fashionlabelbrasil.com\/?p=2077"},"modified":"2024-06-01T13:46:13","modified_gmt":"2024-06-01T16:46:13","slug":"ostra-brasil","status":"publish","type":"post","link":"https:\/\/abest.com.br\/en\/associado\/ostra-brasil\/","title":{"rendered":"Ostra Brasil"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-khp7toan-fd5c500b16ea1b3d4d71b7da2f10cc46 main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  justificado avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-9778'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp7pn1s-05e8c28b44a9b7d5da305729f64abae4\">\n.flex_column.av-khp7pn1s-05e8c28b44a9b7d5da305729f64abae4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-khp7pn1s-05e8c28b44a9b7d5da305729f64abae4 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first no_margin flex_column_div av-zero-column-padding'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-98o7b8-4663b0280a2fdad575912719d35c1680\">\n.flex_column.av-98o7b8-4663b0280a2fdad575912719d35c1680{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-98o7b8-4663b0280a2fdad575912719d35c1680 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_div av-zero-column-padding'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp7ok03-df9ee93668c24b89ae1aedd357900acb\">\n#top .hr.hr-invisible.av-khp7ok03-df9ee93668c24b89ae1aedd357900acb{\nmargin-top:-40px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-khp7ok03-df9ee93668c24b89ae1aedd357900acb hr-invisible  avia-builder-el-3  el_before_av_heading  avia-builder-el-first'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8e98d-d2d5e55b9ffc08c0fdcfed34041576fa\">\n#top .av-special-heading.av-8e98d-d2d5e55b9ffc08c0fdcfed34041576fa{\npadding-bottom:0;\n}\nbody .av-special-heading.av-8e98d-d2d5e55b9ffc08c0fdcfed34041576fa .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-8e98d-d2d5e55b9ffc08c0fdcfed34041576fa .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-8e98d-d2d5e55b9ffc08c0fdcfed34041576fa av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-4  el_after_av_hr  el_before_av_hr'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Ostra Brasil<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp7ok03-3c58a034a654be10b896cc848038d725\">\n#top .hr.hr-invisible.av-khp7ok03-3c58a034a654be10b896cc848038d725{\nmargin-top:-35px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-khp7ok03-3c58a034a654be10b896cc848038d725 hr-invisible  avia-builder-el-5  el_after_av_heading  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7vu89w-c7b7d36ad8c030a602aa9310af363db6\">\n.flex_column.av-7vu89w-c7b7d36ad8c030a602aa9310af363db6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column 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id=\"style-css-av-khp7sjzx-db87754dbf5280e6688815275d116446\">\n.flex_column.av-khp7sjzx-db87754dbf5280e6688815275d116446{\nborder-radius:0px 0px 0px 0px;\npadding:0px 1% 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-khp7sjzx-db87754dbf5280e6688815275d116446 av_one_fourth  avia-builder-el-8  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_table_cell av-equal-height-column av-align-middle  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp3akdh-695323d0bb5af6e7c6eaf77c97185c16\">\n.avia-image-container.av-khp3akdh-695323d0bb5af6e7c6eaf77c97185c16 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khp3akdh-695323d0bb5af6e7c6eaf77c97185c16 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khp3akdh-695323d0bb5af6e7c6eaf77c97185c16 av-styling- avia-align-center  avia-builder-el-9  avia-builder-el-no-sibling'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/abest.com.br\/wp-content\/uploads\/2020\/11\/Layer-68-686x1030.jpg\" data-srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2020\/11\/Layer-68-686x1030.jpg 686w, https:\/\/abest.com.br\/wp-content\/uploads\/2020\/11\/Layer-68-200x300.jpg 200w, https:\/\/abest.com.br\/wp-content\/uploads\/2020\/11\/Layer-68-470x705.jpg 470w, https:\/\/abest.com.br\/wp-content\/uploads\/2020\/11\/Layer-68.jpg 733w\" data-sizes=\"(max-width: 686px) 100vw, 686px\" class='avia_image'  aria-label='Layer 68'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2019 avia-img-lazy-loading-not-2019 avia_image' src=\"https:\/\/abest.com.br\/wp-content\/uploads\/2020\/11\/Layer-68.jpg\" alt='' title='Layer 68'  height=\"1100\" width=\"733\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2020\/11\/Layer-68.jpg 733w, https:\/\/abest.com.br\/wp-content\/uploads\/2020\/11\/Layer-68-200x300.jpg 200w, https:\/\/abest.com.br\/wp-content\/uploads\/2020\/11\/Layer-68-686x1030.jpg 686w, https:\/\/abest.com.br\/wp-content\/uploads\/2020\/11\/Layer-68-470x705.jpg 470w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/a><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp7scxw-7da77b6b0f8a87470a9ca97a98a763bd\">\n.flex_column.av-khp7scxw-7da77b6b0f8a87470a9ca97a98a763bd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 1%;\n}\n<\/style>\n<div  class='flex_column av-khp7scxw-7da77b6b0f8a87470a9ca97a98a763bd av_one_fourth  avia-builder-el-10  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_table_cell av-equal-height-column av-align-middle  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp7ok03-8d766a093c6245ccdc6930743c24dcb3\">\n#top .hr.hr-invisible.av-khp7ok03-8d766a093c6245ccdc6930743c24dcb3{\nmargin-top:-18px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-khp7ok03-8d766a093c6245ccdc6930743c24dcb3 hr-invisible  avia-builder-el-11  el_before_av_textblock  avia-builder-el-first'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-khp7n5cf-7304c70c6769aea984f2843f71979536'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><\/p>\n<p>Twelve years ago Ostra Brasil was created, a brand that united passion for fashion, art and affinity for technology. Lidianne Andrade, designer and founder of the brand, was based on market research that pointed to a great rise in the Brazilian beachwear market and left her graduate career to pursue a dream of being a fashion entrepreneur.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kj9zo-88a83232f4f8cc35d77d03f03afdc10b\">\n.flex_column.av-kj9zo-88a83232f4f8cc35d77d03f03afdc10b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kj9zo-88a83232f4f8cc35d77d03f03afdc10b av_one_fourth  avia-builder-el-13  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp7qwwt-761f88aa8fa1da9bdf03c908502241e3\">\n.flex_column.av-khp7qwwt-761f88aa8fa1da9bdf03c908502241e3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-khp7qwwt-761f88aa8fa1da9bdf03c908502241e3 av_one_fourth  avia-builder-el-14  el_after_av_one_fourth  el_before_av_one_half  first no_margin flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c2e50-aac61fe2d2dd4e0fa20ae64c31208625\">\n.flex_column.av-4c2e50-aac61fe2d2dd4e0fa20ae64c31208625{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4c2e50-aac61fe2d2dd4e0fa20ae64c31208625 av_one_half  avia-builder-el-15  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp7ok03-44af4308a68fe546bdc0b82b14527125\">\n#top .hr.hr-invisible.av-khp7ok03-44af4308a68fe546bdc0b82b14527125{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-khp7ok03-44af4308a68fe546bdc0b82b14527125 hr-invisible  avia-builder-el-16  el_before_av_textblock  avia-builder-el-first'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-khp7namb-307ac14e38421911937e50ad81dd4a8f'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><\/p>\n<p>She started by displaying her small outsourced bikini and bathing suit production on a virtual website and a Facebook profile that carried the brand name and showcased its products.<\/p>\n<p>Lidianne says that she always has been very active on the internet and loved to browse international fashion websites.<\/p>\n<p>&#8221; I&#8217;m from the dial-up internet era, I experienced the meteoric advance of digital technology, I couldn&#8217;t help but bet my chips on this market. The internet was my dream window.&#8221;<\/p>\n<p>The businesswoman says that she has always cherished to contemporary fashion that meets the current way of life. The intention has always been to create differentiated pieces that meet the taste of the modern woman, eager for novelties. The brand bet on innovative actions that raised the banner of active women, a practice that did not give up sophistication and elegance.<\/p>\n<p>The first international sale came three months after the launch of the brand. The sale was negotiated through a Skype meeting. &#8221; I presented the pieces through the webcam. It brought the details closer to the computer screen. I took a wholesale order with a very short delivery time. Digital customers were born in a hurry and want everything to yesterday&#8230;haha.&#8221; External production was no longer meeting the demand, so there was an urgent need to include in-house production. With two years in the company, the brand was being sold in dozens of national and international stores. High retail customer demand for online shopping soared with the growth of instagram and whatsapp. The search for online assistance is intense. It was necessary to diversify digital sales channels and direct marketing towards strategies aimed at online sales, looking to the future.<\/p>\n<p>Today, in addition to e-commerce, the brand has a large team of digital consultants trained to offer a unique digital shopping experience. In 2019, the Ostra Brasil online department was expanded and a space for fashion research and meetings was built for the team to align digital strategies and actions.<\/p>\n<p>Lidianne, the brand&#8217;s exclusive designer, meets with all members of the digital department, including sales and mkt, to discuss fashion and current affairs. In addition to fashion, consumption and behavior trends. &#8220;We develop sustainable and inclusive practices. &#8220;<\/p>\n<p>She believes that the brand identity must be aligned with the brand&#8217;s purposes and values. &#8221; A fashion brand needs to have something to add to its audience. We want to get closer and closer to the Ostra woman, inform her, satisfy her. I believe that the demand of the online audience teaches us a lot. Behind the screens, here we are, human beings trying to deliver our best&#8221;.<\/p>\n<hr \/>\n<p><strong>Contact<\/strong><br \/>\n<span class=\"contact-text contact-margin\">Ostra Brasil<\/span><\/p>\n<p>Avenida Professora Zenaide de Campos Roriz, 1095 &#8211;\u00a0Jundia\u00ed &#8211; An\u00e1polis \u2013 GO<\/p>\n<p><span class=\"contact-text contact-margin\">(+55 62) 3098-2667<\/span><span class=\"contact-title contact-margin\"><br \/>\n<a href=\"https:\/\/www.ostrabrasil.com.br\/\" target=\"_blank\" rel=\"noopener\">www.ostrabrasil.com.br<\/a><\/span><span class=\"contact-title contact-margin email\"><br \/>\n<a href=\"mailto:contato@ostrabrasil.com.br\">contato@ostrabrasil.com.br<\/a><\/span><\/p>\n<p><span id=\"redesosciais2\" class=\"contact-social contact-margin\"><img decoding=\"async\" id=\"imagemredef\" src=\"https:\/\/fashionlabelbrasil.com\/redes\/facebook.png\" width=\"14px\" height=\"14px\" name=\"redesocial_img\" \/><a href=\"https:\/\/www.facebook.com\/OstraBrasil\/\" target=\"_blank\" rel=\"noopener\">OstraBrasil<\/a><br \/>\n<\/span><span id=\"redesosciais2\" class=\"contact-social contact-margin\"><img decoding=\"async\" id=\"imagemredei\" src=\"https:\/\/fashionlabelbrasil.com\/redes\/instagram.png\" width=\"14px\" height=\"14px\" name=\"redesocial_img\" \/><a href=\"https:\/\/instagram.com\/ostrabrasil\" target=\"_blank\" rel=\"noopener\">@ostrabrasil<\/a><\/span><\/p>\n<p><span class=\"contact-text contact-margin\">Press Office<\/span><\/p>\n<p><a href=\"mailto:mkt@ostrabrasil.com.br\">mkt@ostrabrasil.com.br<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2df3hw-439afba590f6e93ae908425c4033c39a\">\n.flex_column.av-2df3hw-439afba590f6e93ae908425c4033c39a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2df3hw-439afba590f6e93ae908425c4033c39a av_one_fourth  avia-builder-el-18  el_after_av_one_half  avia-builder-el-last  no_margin flex_column_div av-zero-column-padding  column-top-margin'     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-9778'><div class='entry-content-wrapper clearfix'>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2019,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[61,62],"tags":[],"class_list":["post-9778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-associado","category-associado-flb-2"],"_links":{"self":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts\/9778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/comments?post=9778"}],"version-history":[{"count":1,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts\/9778\/revisions"}],"predecessor-version":[{"id":10438,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts\/9778\/revisions\/10438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/media\/2019"}],"wp:attachment":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/media?parent=9778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/categories?post=9778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/tags?post=9778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}