{"id":983,"date":"2020-11-20T03:06:58","date_gmt":"2020-11-20T06:06:58","guid":{"rendered":"https:\/\/fashionlabelbrasil.com\/?p=2145"},"modified":"2025-09-19T08:21:32","modified_gmt":"2025-09-19T11:21:32","slug":"uma-raquel-davidowicz","status":"publish","type":"post","link":"https:\/\/abest.com.br\/en\/associado\/uma-raquel-davidowicz\/","title":{"rendered":"UMA &#8211; Raquel Blay"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-khp7toan-fd5c500b16ea1b3d4d71b7da2f10cc46 main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  justificado avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-983'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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avia-builder-el-4  el_after_av_hr  el_before_av_hr'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >UMA &#8211; Raquel Blay<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp7ok03-3-7489ec1320378ad5d1a0f82273baab3a\">\n#top .hr.hr-invisible.av-khp7ok03-3-7489ec1320378ad5d1a0f82273baab3a{\nmargin-top:-35px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-khp7ok03-3-7489ec1320378ad5d1a0f82273baab3a hr-invisible  avia-builder-el-5  el_after_av_heading  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7vu89w-c7b7d36ad8c030a602aa9310af363db6\">\n.flex_column.av-7vu89w-c7b7d36ad8c030a602aa9310af363db6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7vu89w-c7b7d36ad8c030a602aa9310af363db6 av_one_fourth  avia-builder-el-6  el_after_av_one_half  el_before_av_one_fourth  no_margin flex_column_div av-zero-column-padding'     ><\/div><div class='flex_column_table av-khp7q62y-0399223554f28f427be8e1c33f4094a7 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp7q62y-0399223554f28f427be8e1c33f4094a7\">\n.flex_column.av-khp7q62y-0399223554f28f427be8e1c33f4094a7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-khp7q62y-0399223554f28f427be8e1c33f4094a7 av_one_fourth  avia-builder-el-7  el_after_av_one_fourth  el_before_av_one_fourth  first no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/03\/Raquel-Davidowicz-UMA-686x1030.jpg\" data-srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/03\/Raquel-Davidowicz-UMA-686x1030.jpg 686w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/03\/Raquel-Davidowicz-UMA-200x300.jpg 200w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/03\/Raquel-Davidowicz-UMA-470x705.jpg 470w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/03\/Raquel-Davidowicz-UMA.jpg 733w\" data-sizes=\"(max-width: 686px) 100vw, 686px\" class='avia_image'  aria-label='Raquel-Davidowicz---UMA'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5403 avia-img-lazy-loading-not-5403 avia_image' src=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/03\/Raquel-Davidowicz-UMA.jpg\" alt='' title='Raquel-Davidowicz---UMA'  height=\"1100\" width=\"733\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/03\/Raquel-Davidowicz-UMA.jpg 733w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/03\/Raquel-Davidowicz-UMA-200x300.jpg 200w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/03\/Raquel-Davidowicz-UMA-686x1030.jpg 686w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/03\/Raquel-Davidowicz-UMA-470x705.jpg 470w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/a><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp7scxw-7da77b6b0f8a87470a9ca97a98a763bd\">\n.flex_column.av-khp7scxw-7da77b6b0f8a87470a9ca97a98a763bd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 1%;\n}\n<\/style>\n<div  class='flex_column av-khp7scxw-7da77b6b0f8a87470a9ca97a98a763bd av_one_fourth  avia-builder-el-10  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_table_cell av-equal-height-column av-align-middle  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp7ok03-2-d3a293ecdd22584f8a90e8aaad708ff6\">\n#top .hr.hr-invisible.av-khp7ok03-2-d3a293ecdd22584f8a90e8aaad708ff6{\nmargin-top:-18px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-khp7ok03-2-d3a293ecdd22584f8a90e8aaad708ff6 hr-invisible  avia-builder-el-11  el_before_av_textblock  avia-builder-el-first'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-khp7n5cf-f6f1e112209ca6ab6233e9ef2dc40df4'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p1\"><\/p>\n<p class=\"p1\"><\/p>\n<p>UMA: word with diverse meanings that can refer to quantity, unity, and placement of series of things, depending on its history or on the moment they happen. About the word UMA, a special value to unity and singularity can be attributed. It is in the context that the feminine and masculine brands of the couple Roberto and Raquel Davidowicz presents itself to the fashion world: unique and singular.<\/p>\n<p class=\"p1\"><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kj9zo-88a83232f4f8cc35d77d03f03afdc10b\">\n.flex_column.av-kj9zo-88a83232f4f8cc35d77d03f03afdc10b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kj9zo-88a83232f4f8cc35d77d03f03afdc10b av_one_fourth  avia-builder-el-13  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp7qwwt-761f88aa8fa1da9bdf03c908502241e3\">\n.flex_column.av-khp7qwwt-761f88aa8fa1da9bdf03c908502241e3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-khp7qwwt-761f88aa8fa1da9bdf03c908502241e3 av_one_fourth  avia-builder-el-14  el_after_av_one_fourth  el_before_av_one_half  first no_margin flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c2e50-aac61fe2d2dd4e0fa20ae64c31208625\">\n.flex_column.av-4c2e50-aac61fe2d2dd4e0fa20ae64c31208625{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4c2e50-aac61fe2d2dd4e0fa20ae64c31208625 av_one_half  avia-builder-el-15  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp7ok03-1-bf477b17cd72e44875a7c869e42b7252\">\n#top .hr.hr-invisible.av-khp7ok03-1-bf477b17cd72e44875a7c869e42b7252{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-khp7ok03-1-bf477b17cd72e44875a7c869e42b7252 hr-invisible  avia-builder-el-16  el_before_av_textblock  avia-builder-el-first'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-khp7namb-50c1e796002d9fd6edd71813b7f34a22'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p1\"><\/p>\n<p class=\"p1\"><\/p>\n<p class=\"\">It appears as an independent, timeless and dynamic style which values differentiation, personality and comfort. With exclusive pieces that vary and mix the tailor made sophistication with the sportswear dispossession, UMA is a brand in constant evolution.<\/p>\n<p>The creations Created by the fashion designer Raquel Blay Davidowicz, UMA\u00b4s clothes are identified by an urban, active, intelligent and charming personality, but that also brings an uncommitted sensuality, refined and delicate, which suggests a cool &amp; chic look. With proper modellings and sizes, the pieces always have a differential that shows itself since the unexpected shapes up to the details. Examples of that are UMA\u00b4s trousers which are famous for the impeccable modellings. The proposal is to create clothes for everyone who is searching for a special product and is able to recognize the singularity of each piece. Men and women who wear UMA are self confident and interesting because they are involved in a certain mystery, without loosing their own authenticity. Besides that, the brand follows a concept that values the comfort, versatility, and practicality through the usage of fabrics of high quality and durability, from the natural to the technological fabric. Another UMA\u00b4s important characteristic is the development of timeless collections, where not only the antique pieces but also the new ones can be easily coordinated in a perfect harmony. \u201cMy creations are inspired in the image of contemporaneous people, objects and places. I think that, in a certain moment, you can identify each one\u2019s personality, by the way, they dress themselves, and this is important\u201d \u2013 says Raquel. The stores UMA\u00b4s contemporaneous style is well portrayed in its own stores: S\u00e3o Paulo (Shopping Higien\u00f3polis, MorumbiShopping and Vila Madalena), Bras\u00edlia (Bras\u00edlia Shopping) and B\u00fazios, Rio de Janeiro. Specially projected by the famous architect M\u00e1rcio Kogan, he has developed something different to each store, without loosing the modernism, simplicity and technology, important aspects that also characterize the collections. The idea is to interact UMA\u00b4s personality, which attends active, informed and concerned men and women, with everything that is going on all over the world and place them near to the singular and unique brand\u2019s universe. Another different aspect is Vila Madalena\u00b4s flagship store that has the Di Caf\u00e9 Lounge*. The creators Created by the couple Raquel and Roberto Davidowicz, UMA comes as a project of two people who have a tradition of more than 50 years on the market. The industrial structure of the brand is inside the Detex Company, founded in 1963, responsible for brands like Deblu and Lucienne Phillip. Graduated in 1992 by Anhembi Morumbi, Raquel Davidowicz has been acting for 12 years in the market being the fashion designer responsible for UMA\u00b4s exclusive creation. On the other hand, Roberto has been graduated in business administration and post graduated in Marketing and MBA on Universidade de S\u00e3o Paulo (USP). He has been in the clothing marketing for 17 years in a family company and he is in charge of UMA\u00b4s administration. * Di Caf\u00e9 Lounge The gastronomic space Vila Madalena was lacking is now here. In partnership with Raquel and Roberto Davidowicz, chef C\u00e1ssio Machado has transformed the Uma Refeit\u00f3rio into the Di Caf\u00e9 Lounge, already the newest meeting place for the laidback patrons from the district. With a blend of restaurant, bar and lounge, the establishment introduces a menu based on a living room kitchen, following the fingerfood line with all the refinement and sophistication that has already become a trademark for chef C\u00e1ssio Machado. A lounge atmosphere, background music from invited DJ pickups and uniforms designed by Raquel Davidowicz. <img class=\"\" alt=\"\" width=\"\" height=\"\" \/><\/p>\n<p class=\"\">\n<p><strong>Contact<\/strong><\/p>\n<p><strong>UMA | Raquel Davidowicz <\/strong><\/p>\n<p><em><a>www.uma.com.br<\/a> <\/em><\/p>\n<p><a>showroom@uma.com.br<\/a><\/p>\n<p><strong><em><a>UMAbrasil<\/a> <\/em><em><a>umabrasil<\/a> <\/em><\/strong><\/p>\n<p><em><a>@umabrasil<\/a> <\/em><\/p>\n<p><em><a>@umabrasil<\/a><\/em><\/p>\n<p><strong>Press Office <\/strong><\/p>\n<p>MKT MIX Assessoria de Imprensa<\/p>\n<p><a>tatiana@mktmix.com.br<\/a><\/p>\n<p>55 11 3060-3640<\/p>\n<p class=\"p1\"><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2df3hw-439afba590f6e93ae908425c4033c39a\">\n.flex_column.av-2df3hw-439afba590f6e93ae908425c4033c39a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2df3hw-439afba590f6e93ae908425c4033c39a av_one_fourth  avia-builder-el-18  el_after_av_one_half  avia-builder-el-last  no_margin flex_column_div av-zero-column-padding  column-top-margin'     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-983'><div class='entry-content-wrapper clearfix'>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5403,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[61,62],"tags":[],"class_list":["post-983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-associado","category-associado-flb-2"],"_links":{"self":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts\/983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/comments?post=983"}],"version-history":[{"count":3,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts\/983\/revisions"}],"predecessor-version":[{"id":11331,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts\/983\/revisions\/11331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/media\/5403"}],"wp:attachment":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/media?parent=983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/categories?post=983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/tags?post=983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}